INTR

ODUCING

LEADERSHIP TEAM

Experienced Leadership supported by a talented Team of 40

Professionals. Gaurav Mendiratta – Founder & CEOArun Gupta – Chief Technology Officer

Shobhit Verma – Chief Data ScientistAmit Desai – Chief Marketing Officer

With 12+ years of Web development,

gaming and animation experience,

Arun is one of the pioneers in web

development. He has developed an

application to automate development

on MAYA Software.

A Masters from Univ. of Pennsylvania

and Social Media Evangelist with

experience in Internet Applications,

online video & Cable Technologies. Prior

to SocioSquare, Gaurav worked with

Comcast for over 4 years.

A Masters from Leeds Business

School, Amit is an accomplished,

senior marketing & communications

professional with 12+ years of

experience in strategic marketing,

advertising, consumer insight, brand

& product strategy.

A Masters in Computer Science from

Univ. of Pennsylvania & a graduate in

statistics from Indian Statistical

Institute, Shobhit has over 9 years of

experience in Quantitative

Algorithms, Financial Modeling and

Statistical Pricing Strategies.

Social Advertising in Asia is $1B a

year market and growing at 40%

YOY.

Over 40 Million Pages on facebook,

but only 600 sizable pages

( >50,000 fans) are from India.

Only ~200 have 1M+ fans.

India has over 20,000 advertisers

on digital spending ~$450M a

year, less than 5% of them are on

facebook*.

Worldwide Social Media Market

$12 Billion/Year

(set to grow to $34 Billion by 2016)

Asia Market

$1 B/year 40% YOY

Growth

3.

THE OPPORTUNITY

*Estimate based on number of facebook pages and interactions with facebook India team.

5.

SOCIOSQUARE Started in late 2011, SocioSquare is a Social Media agency with a

team of 40 bright professionals, 20 retainer clients across sectors.

LIGHTHOUSE & ADVISORS

Unparalleled Access to few of the world’s best Researchers in this

Domain.

Prof. Kartik Hosanagar Investor, Director, Key Advisor

Prof. Michael WolfInvestor & Advisor

Prof. David BellInvestor & Advisor

Professor of Internet Commerce at The Wharton School with research focus on Internet Marketing & Advertising. Cofounder of Yodle Inc. He has been recognized at Top 40 business professors under 40 by Poets and Quants.

Professor of Econometrics and Applied Statistics at University of Zurich. His research includes non-parametric inference methods and large dimensional covariance matrices.

Prof Bell teaches Marketing Management at the Wharton School at University of Pennsylvania. His research interests includes e-commerce; traditional retail & individual choice; impulse & unplanned buying.

Welcome to adSpringrA tool created to help new advertisers in India and Asia leverage

the power of Facebook advertising. Provide more flexibility,

algorithmic bid optimization and visualization power to advanced

Facebook advertisers to achieve better ROI from Facebook ads.

Differentiating FeaturesAd Creation

Targeting

Optimization

Analysis & Reporting

o Pre-defined Targeting templates based on

industry/type of business.

o Repository for Targeting Templates.

o Campaign Scheduler

o Ad Cloning & Target Merge Ad

Creation.

o Ad Creative Performance Tracker

o Image Tagging & Repository

creation for ad copies & images.

o Intelligent auto bidding.

o Campaign Goals based on

Likes/Actions/Clicks

o Custom Campaign Rules (IF-THEN-ELSE).

o Automated Graphical Reporting.

o Automated Client reporting and

User access management.

o Visualization of Important

Parameters

DEMO OF PROMINENT FEATURES

Custom Campaign Rules (If, Then, Else)

Multi Ad Creation through Tagging

Goal Based Campaigns Creation

Creative Performance Tracker and Campaign Analyzer

Graphical Reporting

THANK YOU