what the ai? · quality content focus your time on quality & resources. ways to use ai to...
TRANSCRIPT
WHAT THE AI?
Angela Proffitt I Founder, GSD Creative
WHAT THE HECK IS AI?Artificial Intelligence
BUILT TO PERFORMa single task & keep learning
to become better & better at it
WHO USES AI NOW?
WHO WANTS TO USE IT?
WHO IS SCARED TO USE IT?
FORBES REPORTEDby 2020, 80% of businesses
plan to use chatbots
TODAY WE WILL CHAT ABOUT:
-How to streamline repetitive tasks (save time)
-Build a reliable brand with AI
-Spend more time on quality content
MY WHY & BACKGROUND
I WILL SHARE THE SLIDESAT THE END
REFRAMING
“Artificial” &
Humanizing Intelligence
SOCIAL MEDIA IS MEANT TO…
CONNECT
STREAMLINE TASKS Repetitive Tasks to Save Time
#1 TIME SUCK
DISTRACTIONS & QUESTIONS
Automated chat systems permit small businesses to scale customer service efforts
&free up resources needed for more difficult
customer interactions
HOW TO GET STARTED
MAKE A LISTGET YOUR PHONES OUT
LIST THE TOP 3 QUESTIONSYou get asked daily
What repetitive tasks can be solved?
IF YOU DON’T KNOWStart to pay attentionTrack these questions
OPPORTUNITIES & CHALLENGES
businesses face with implementing AI
OPPORTUNITIESProductivity
Educate Your Team
REFRAMEfrom thinking it’s here
to disrupt every aspect of life
PLATFORMS BUILD WITH AI Have Business Owners
in Mind
AI TECHNOLOGY can increase business
productivity by up to 40 %, reported by Forbes
CHALLENGESCosts, Education, Training
FINANCIAL VALUETime Tracking
EDUCATE YOUR TEAMTrain by Personality
START SMALLThis does NOT happen
over night
EVERYDAY EXAMPLESAlexa
SiriVirtual Reality
Chatbot
QUALITY CONTENTFocus Your Time on Quality & Resources
WAYS TO USE AI TO MARKET
TARGETED ADSFacebookInstagram
RE-TARGETED ADSInterested & Clicked
but didn’t opt inOr opted in & didn’t buy
STRATEGY SCHEDLINGfor consistent content
best SEO
Google Analytics Pic for customer behavior
Google Analytics Pic for customer behavior
Google Analytics Pic for customer behavior
NOT CREEPYTo Provide the Best
Customer Experience
RELIABLE BRANDIncorporate AI and Enhance Your Brand Message
ANALYZING TEXT• If you are doing video, be sure that it’s ALSO in text.
• Facebook uses Deeptext, which deciphers the meaning of the content posted to find the relative meaning.
• Then leads are generated with this tool by directing people toadvertisers based on the conversations they are having.
• The user then gets related shopping links to connect chats and posts to potential interest.
EASY TRANSLATION
• 800 million people every month are helped bylanguage translations in their newsfeeds
• People are operating Facebook all over the world, and language can be a barrier.
MAPPING POPULATION DENSITY
• Satellite imagery and AI it will soon be done WORLDWIDE
• This data will be a huge help for disaster relief andvaccination schemes
• Building machines that can work in hazardous environments, reducing risk to humans
IT’S PERSONAL FOR ME2010
IT’S PERSONAL FOR ME2019
FACEBOOK• Preventing Suicide
• 2nd leading cause of death for 15 to 29 year old
• Signal posts of people who might be in need of help
• AI is learning to flag key thrashes in posts to friends or family
• AI can track it and understand what the suicidal pattern is
IT’S PERSONAL FOR ME2020
GOOGLE• Ad Words
• Driving Mode
• Safe Content
• Suggesting photos to share with friends
• Gmail Smart Reply
• Google Drive Smart Scheduling based on calendar habits
• Nest Cam outdoor
APPLE
APPLE• Quietly investing since 2010
• More than Alphabet’s Google, Microsoft, Facebook and Amazoncombined
• Use to strengthen it’s hardware devices and tether more users to it’s services ecosystem
• This will give an edge over Google and Android devices
DRIFT
DRIFT• First and only conversational marketing platform
• Chatbot
• Free
• Qualified leads without forms
• Sales conversions
EXPERIENCE SHARES
CRM NEXT LEVEL
Get valuable insights that can help managing interactions with present and prospective clients!
IT ENHANCESresponsiveness of your customer service team
AI IS HERE TO STAYdon't get left behind
SHARE MY TOP TOOLSON INSTA STORY
@GSDleader_
GO TO INSTAGRAM@GSDleader_
Story
PODCAST
VIDEO TIPS
Business UnveiledSubscribe & Listen on iTunesbusinessunveiled.com
Subscribe & Watch on YouTubebit.ly/gsdchannel
GRAB A PICScreenshot It on my StoryExpires in 24 hours
FREE RESOURCES TO GSDGet Shit Done
Angela Proffitt I Founder, GSD CreativeGSDCreative.com
PHONES OUTInstagram@GSDleader_
TOP TOOLS TO GSD WITH AI
PERSADOWords Matter Marketing to Clients
X.AIConnect Calendars Best Times to meet
VIDADOReading &Delivering Data from paper
INSILICOHealthy aging Health Research
SIFTPrevent Fraud Security
SOUNDHOUNDSearch & Play Songs Voice ActivationMANYCHATFacebook Messenger
CANVAGraphics Marketing
ZAPIERAutomate Zaps Integrate Platforms
GET SLIDES AT bit.ly/whattheai
GSDCreative.com