Create the Paint of the Future

Emulsions Guide for the Americas Your future is our focus...worldwide.

Celanese is fully committed to supporting the North,Central and South American paint industries by providing high performance emulsions to every step along the value chain. We are constantly studying and evaluating the formulating, marketing and regulatory trends affecting the coatings industry in order to provide innovative solutionsto paint manufacturers.

For the formulator, we provide emulsions that are tailored to meet their needs. For example, in order to achieve the

increasingly stringent VOC limits in North America, we help to formulate out coalescing solvents to produce low to no VOC paints. Celanese emulsions also play a large role in the application characteristics of coatings including excellent touch-up for the contractor or good rheology for smooth flow and even finish for the DIYer. Finally, our emulsions can help the dry paint film to achieve good stain and scrub resistance as well as superior durability which are demanded by the homeowner for years to come.

Emulsions for every step along the value chain.

Y o u r f u t u r e i s o u r f o c u s . . . w o r l d w i d e .

2

VOCProduct

Type

Product

Specific G

ravity

Boiling Point (°

C)

Acid Value

Appearance

Water Solubilit

y

OdorWater

EcoVAE® 401 VAE E/C Yes 55% 0 13 5.0 225 300A versatile, emulsion for low to no VOC DIY and contractor paints that addresses both regulatory compliance and performance issues. Paints formulated with EcoVAE 401 offer low odor, good stain and scrub resistance and excellent touch-up characteristics.

EcoVAE® 401

EcoVAE® 405 VAE E/C Yes 55% 0 13 5.0 225 300 A high performance emulsion for DIY and contractor paints, offering exceptional stain and scrub resistance, low odor and enhanced touch-up chracteristics. EcoVAE® 405

EcoVAE® 501 VAE S Yes 55% 4 21 5.0 200 250A high performance emulsion for flat and non-flat architectural coatings with VOC levels below 50 g/L while delivering scrub and stain resistance, block resistance and good adhesion properties. Blend with Avicor 601 for best results insemi-gloss formulas.

EcoVAE® 501

Avicor™ 7305 Vinyl Acrylic E Yes 55% 13 20 5.0 285 1200 Vinyl acrylic emulsion designed for paint films targeted toward excellent stain removal and sealing properties.Freeze-thaw stable. Avicor™ 7305

Avicor™ 7448 Vinyl Acrylic E/C No 55% 13 20 5.0 300 1000 Small particle size, vinyl acrylic emulsion producing low porosity paint films for excellent stain removal andsealing characteristics. Use in both interior and exterior formulas. Avicor™ 7448

Avicor™ 7480 Vinyl Acrylic E Yes 55% 8 18 5.0 275 100 Formulate high scrub interior flat, satin and semi-gloss conventional paints. Also formulates well with acrylic resins to improve durability. Avicor™ 7480

Avicor™ 601 100% Acrylic S Yes 47% 0 -14/+32 8.5 115 45 Self-crosslinking, low viscosity and fine particle size acrylic emulsion designed for excellent performance at ultra low VOC in flat and non-flat formulations. Designed to blend with Celanese vinyl-based resin systems. Avicor™ 601

Avicor™ 2550 100% Acrylic E No 50% 17 20 8.5 150 200 High performance, acrylic latex designed for versatility across a wide range of interior and exterior paints. Avicor™ 2550

Avicor™ 6408 100% Acrylic E No 45% 34 52 8.5 80 <100Extremely small particle size leads to a tougher polymer film resulting in excellent water and alkali resistance. The all acrylic backbone provides increased resistance to UV degradation from exterior exposure. Blend Avicor 6408 with alkyds to create wood coatings or concrete sealers.

Avicor™ 6408

Avicor™ 2456 Vinyl Acetate/VeoVa E No 50% 11 19 6.0 175 200 This terpolymer is ideal for masonry exterior surfaces because it offers excellent alkali and efflorescence

resistance. It is also suitable for interior conventional paints and textured coatings. Avicor™ 2456

For low to

no VOC Paints

Polymer Type

Solids C

ontent (%)

MFFT (°C)

Tg (°C)

pH Particle

Size (n

m)

Viscosit

y (cps)

Product

APE-Free

Stabilizatio

n

E = Emulsifier C= Protective Colloid S=Surfactant Stabilized

PL 1000 ~0.2% Coal. 0.967 408 max. 0.10 mg/KOH/g clear fluid <0.002 g/l very slight max. 0.10% (w/w)

Y o u r f u t u r e i s o u r f o c u s . . . w o r l d w i d e .

3

Broad and growing product range.

specialty terpolymer product (vinyl acetate/VeoVa™/acrylic) is specially designed for weather resistance, alkali and efflorescence resistance for use on masonry. Ask how a blend of Avicor and EcoVAE can help you meet your performance, economic, and marketing goals.

Spotlight on EcoVAE®

Celanese Emulsions has developed the new, innovative EcoVAE line specifically created for the North American paint market. These emulsions address the formulation and regulatory concerns as well as offering distinct competitive marketing advantages such as environmentally-friendly, APE-free, low odor, good touch-up and scrub resistant. These are of special importance to specifiers attempting to achieve green certifications in buildings.

We offer a line of high performance emulsions including vinyl acetate/ethylene, vinyl acrylic, 100% acrylic and specialty polymers. Building on decades of experience in emulsions for low to no VOC coatings, Celanese has shown manufacturers that premium quality paints can be formulated without coalescing solvents when starting with vinyl acetate/ethylene (VAE) emulsions. As the global leader in this technology, our latest generation of APE-free VAE emulsions (Ecovae® brand) can be formulated into premium quality interior decorative paints with low to zero VOCs. Our vinyl acrylic line of emulsions (Avicor™ brand) enables formulators to meet durability and high scrub requirements in both conventional and low VOC paints. Our Avicor acrylic emulsions are designed for interior and exterior use where durability and washability are key requirements. Finally, our

EcoVAE® 401 VAE E/C Yes 55% 0 13 5.0 225 300A versatile, emulsion for low to no VOC DIY and contractor paints that addresses both regulatory compliance and performance issues. Paints formulated with EcoVAE 401 offer low odor, good stain and scrub resistance and excellent touch-up characteristics.

EcoVAE® 401

EcoVAE® 405 VAE E/C Yes 55% 0 13 5.0 225 300 A high performance emulsion for DIY and contractor paints, offering exceptional stain and scrub resistance, low odor and enhanced touch-up chracteristics. EcoVAE® 405

EcoVAE® 501 VAE S Yes 55% 4 21 5.0 200 250A high performance emulsion for flat and non-flat architectural coatings with VOC levels below 50 g/L while delivering scrub and stain resistance, block resistance and good adhesion properties. Blend with Avicor 601 for best results insemi-gloss formulas.

EcoVAE® 501

Avicor™ 7305 Vinyl Acrylic E Yes 55% 13 20 5.0 285 1200 Vinyl acrylic emulsion designed for paint films targeted toward excellent stain removal and sealing properties.Freeze-thaw stable. Avicor™ 7305

Avicor™ 7448 Vinyl Acrylic E/C No 55% 13 20 5.0 300 1000 Small particle size, vinyl acrylic emulsion producing low porosity paint films for excellent stain removal andsealing characteristics. Use in both interior and exterior formulas. Avicor™ 7448

Avicor™ 7480 Vinyl Acrylic E Yes 55% 8 18 5.0 275 100 Formulate high scrub interior flat, satin and semi-gloss conventional paints. Also formulates well with acrylic resins to improve durability. Avicor™ 7480

Avicor™ 601 100% Acrylic S Yes 47% 0 -14/+32 8.5 115 45 Self-crosslinking, low viscosity and fine particle size acrylic emulsion designed for excellent performance at ultra low VOC in flat and non-flat formulations. Designed to blend with Celanese vinyl-based resin systems. Avicor™ 601

Avicor™ 2550 100% Acrylic E No 50% 17 20 8.5 150 200 High performance, acrylic latex designed for versatility across a wide range of interior and exterior paints. Avicor™ 2550

Avicor™ 6408 100% Acrylic E No 45% 34 52 8.5 80 <100Extremely small particle size leads to a tougher polymer film resulting in excellent water and alkali resistance. The all acrylic backbone provides increased resistance to UV degradation from exterior exposure. Blend Avicor 6408 with alkyds to create wood coatings or concrete sealers.

Avicor™ 6408

Avicor™ 2456 Vinyl Acetate/VeoVa E No 50% 11 19 6.0 175 200 This terpolymer is ideal for masonry exterior surfaces because it offers excellent alkali and efflorescence

resistance. It is also suitable for interior conventional paints and textured coatings. Avicor™ 2456

Viscosit

y (cps)

Features/Benefits

Product

b r e a t h e e a s y .

avicorTM

To the best of our knowledge, the information contained herein is accurate. However, neither Celanese nor any of its affiliates assumes any liability whatsoever for the accuracy or com-pleteness of the information contained herein. Final determination of suitability of any material and whether there is any infringement of patents is the sole responsibility of the user. All chemicals may present unknown health hazards and should be used with caution. Although certain hazards may be described in this publication, we cannot guarantee that these are the only hazards that exist. Users of any chemical should satisfy themselves by independent investigation of current scientific and medical knowledge that the material can be used safely. In addition, no certification or claim is made as to the status, under any law or regulation, including but not limited to the Toxic Substances Control Act of either the chemicals discussed above or any subsequent polymerization or reaction products that result from a formulation containing them.

Market-driven innovation…for your next breakthrough.

Celanese

Celanese 1601 W. LBJ FreewayDallas, TX 75234Infopaints@celanese.com

Celanese Emulsions Technical Service Center900 Gemini StreetHouston, TX 77058Technical Service phone: 1-877-832-7782EmulsionsTechService@celanese.com

www.celanese-emulsions.com

Celanese Emulsions wants to be your partner and solutions provider in paints and coatings applications. We are committed to the North, Central and South American paint markets and to the paint manufacturers who are dedicated to formulating higher performing, more environmentally-friendly products. Our technical service group is based at the Celanese Houston Technology Center in order to provide dedicated, local expertise to meet your needs. Our goal is to be your partner of choice through high-quality emulsions which add value to all steps along the value chain including the paint formulator, the contractor or DIYer applying the coating and the homeowner who lives with the finished product for years.

We have 3 emulsions facilities in North America to support your local requirements. As one of the world’s leading suppliers of vinyl based technologies, Celanese is backward integrated to provide the assurance of supply security in North America and throughout the world.

Integrated supply and market leadership

Acetic Acid – A leading producer worldwide Vinyl Acetate Monomer (VAM) – A leading producer worldwide Emulsions – A leading producer in Vinyl-based Emulsions In our efforts on behalf of the paints and coatings industry, we are supported by the global Celanese organization. Celanese isa global, hybrid chemical company making products essentialto everyday living. Our products, found in consumer and industrial applications, are manufactured in North America, Europe and Asia. Based in Dallas, Texas, net sales totaled $5.1 billion in 2009, with approximately 73% generated outside of North America. Our stock is listed on the New York Stock Exchange as CE.

We’re investing in new facilities. We’re developing new technology.We’re committed to your future.

Your future is our focus...worldwide.

NA-101-PC 12/2010

®2010 Celanese and the C-ball design are registered trademarks of Celanese International Corporation.

P R O D U C T I N F O R M A T I O N

TM

Vinyl acetate/ethylene (VAE) emulsion

Applications• Interior coatings• Environmentally friendly

coatings

EcoVAE™ 401

Typical Properties

Chemical base VAE

Stabilizing system Emulsifier

Solid content 55%

Viscosity 500 cps

Average particle size 200 nm

Tg 13° C

MFFT 0° C

pH 5.0

APE-Free Yes

Film on glass Clear

Formulate high-performance, environmentally-friendlyinterior coatings

EcoVAE 401, part of the EcoVAE line of products, addresses both regulatory compliance and performance issues. EcoVAE 401 is a versatile emulsion which excelsin low gloss, but can also be used in semi-gloss formulations. This emulsion can beformulated into DIY architectural coatings to achieve the low odor preferred by consumers. Paints manufactured with EcoVAE 401 offer excellent stain resistance andwill withstand tough washing and scrubbing. Scrub cycle tests are shown on the back.Contractor coatings made with EcoVAE 401 offer excellent touch-up characteristics.

EcoVAE 401 can be used to achieve paint formulations <50 g/l or even zero VOC.This VAE emulsions allows you to have the low temperature film formation andrequired film durability of high quality paints, all without additional solvents.

f o r m u l a t e . m a n u f a c t u r e . m a r k e t . p a i n t . l i v e .

Key features:

Environmentally friendly

Low odor

Achieve VOC compliance (<50 g/l or zero VOC)

APE-free

Excellent scrub and stain resistance

Excellent touch-ups

•

Breathe easy with EcoVAE emulsions

The EcoVAE line has been developed with the North American paint market in mind. Consumers today are more environmentallyconscious than ever, and VOC limits are continuing to be reduced.Contractors still want a coating that has good touch ups and retailersdemand a good price. The EcoVAE line addresses each of these issuesin a line of vinyl acetate/ethylene (VAE) emulsions. As a global leaderin high-performance, low-emission coating solutions, CelaneseEmulsions has the technology and experience to make life a wholelot easier for you.

For more information:Customer service: toll free – 1-800-845-0940Technical service: 1-877-832-7782E-mail: infopaints@celanese.com

www.celanese-emulsions.com

North American manufacturing locations:• Enoree, South Carolina• Meredosia, Illinois• Boucherville, Quebec

We’re investing in new facilities.We’re developing new technology.We’re committed to your future.

Your future is our focus...worldwide.

Celanese1601 West LBJ FreewayDallas, TX 75234-6034

Celanese Houston Technology Center900 Gemini StreetHouston, TX 77058

To the best of our knowledge, the information contained herein is accurate. However, neither Celanese nor any of its affiliates assumes any liability whatsoever for the accuracy or completeness of the information con-tained herein. Final determination of suitability of any material and whether there is any infringement of patents is the sole responsibility of the user. All chemicals may present unknown health hazards and should beused with caution. Although certain hazards may be described in this publication, we cannot guarantee that these are the only hazards that exist. Users of any chemical should satisfy themselves by independent investi-gation of current scientific and medical knowledge that the material can be used safely. In addition, no certification or claim is made as to the status, under any law or regulation, including but not limited to the ToxicSubstances Control Act of either the chemicals discussed above or any subsequent polymerization or reaction products that result from a formulation containing them.

NA-401-PC 05/2008

®2008 Celanese and the C-ball design are registered trademarks of Celanese International Corporation.

EcoVAE 401(VAE emulsion)

Competitive vinyl acrylic emulsion

55 PVC flat paint, 0 g/l VOC - scrub test to failure

EcoVAE 401(VAE emulsion)

Competitive vinyl acrylic emulsion

55 PVC flat paint, <50 g/l VOC - scrub test to failure