create ultimate-facebook-page-60-mins
TRANSCRIPT
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Build the Ultimate Facebook Business Page
in 60 Minutes
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Online marketing since 1994 McCann Erikson, Publicis, Cove-Ito (Japan) Founded bWEST – July 2009 Co-founder – Social Media Camp
credentials
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who has a facebook page?
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Source: 6S
Source: 6S
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Source: 6S
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Source: 6S
Source: 6S
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does your page stand out
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Custom tabs convert to “fans” 47% higher than the Wall
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What’s new
@ facebook?
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Create, hide and re-order tabs
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520 pixels
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Use facebook as your business “Like” other Pages Post content on other Pages Comment on other Pages’ wall content
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Generate awareness
Network with other businesses
Establish relationships
why would I want to do that?
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Always add value
Sign posts with your initials
Comment, don’t just “like” content
Be aware of etiquette
And please…
best practices
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answer the phone
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building your network
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engagement tab views clicks Impressions post feedback
top 5 metrics to track
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Thank you. Questions?
Chris BurdgebWEST Interactive@b_WEST