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Page 1: CREATED WITH LIFE IN MIND - brightrealty.com · Moneygram ˚yssenKrupp Fiserv Schlumberger Paycor Randstad CITY LINE DEVELOPMENT Raytheon State Farm Paciugo Pepper Smash RA Sushi

L I F E I N M I N DC R E A T E D W I T H

Page 2: CREATED WITH LIFE IN MIND - brightrealty.com · Moneygram ˚yssenKrupp Fiserv Schlumberger Paycor Randstad CITY LINE DEVELOPMENT Raytheon State Farm Paciugo Pepper Smash RA Sushi
Page 3: CREATED WITH LIFE IN MIND - brightrealty.com · Moneygram ˚yssenKrupp Fiserv Schlumberger Paycor Randstad CITY LINE DEVELOPMENT Raytheon State Farm Paciugo Pepper Smash RA Sushi

4

O U R V I S I O N

The Realm at Castle Hills is a master-planned, 324-acre, community

offering office, retail and luxury living. Inspired by outstanding

urban community design, The Realm serves to connect people with

each other and their environment. With an overall focus on quality

of life, The Realm blends the sophistication of an urban lifestyle with

unique and beautiful outdoor activity and event spaces.

Page 4: CREATED WITH LIFE IN MIND - brightrealty.com · Moneygram ˚yssenKrupp Fiserv Schlumberger Paycor Randstad CITY LINE DEVELOPMENT Raytheon State Farm Paciugo Pepper Smash RA Sushi

DOWNTOWN FORT WORTH

38 MILES

GRAPEVINE17 MILES

CARROLLTON2 MILES

DOWNTOWN DALLAS25 MILES

PLANO3 MILES

FRISCO4 MILES

DENTON2O MILES

ARLINGTON25 MILES

6 7

LO

CA

TIO

N

5 MILESPOPULATION307,000+

10 MILESPOPULATION985,000+

20 MILESPOPULATION2.9 million

DFW TOTALPOPULATION

7.3 million

DFWAIRPORT15 MILES

DALLASLOVE FIELD

22 MILES

One of the fastest growing areas in the United States

Close proximity to multiple airports and major interstate freeways

High standard of living with reasonable cost of living

Growth and strength of the North Texas economy

Diverse economic base with no state income tax

LOCATION HIGHLIGHTS

50% of households within 5 miles have an income of

$100,000 or more

Nearly 560,000 people between the ages of

25-44 reside within 10 miles

50% of people within 10 miles hold a bachelors

degree or higher

TOP 5 PROFESSIONS WITHIN 5 MILES50,00025,00020,00015,00010,0005,000

0 man

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ated

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4 MILES WEST OF NORTH DALLAS

TOLLWAY4 MILES EAST OF 1-35

Page 5: CREATED WITH LIFE IN MIND - brightrealty.com · Moneygram ˚yssenKrupp Fiserv Schlumberger Paycor Randstad CITY LINE DEVELOPMENT Raytheon State Farm Paciugo Pepper Smash RA Sushi

35E

75

121

161

190

121

121

PRESTON

LEGA

CY

DA

LLAS N

ORTH

TOLLW

AY

75

LEWISVILLE

LAKELEWISVILLE

THE COLONY

FRISCO

LITTLE ELM

MCKINNEY

PLANO

CARROLLTON

ADDISONCOPPELL RICHARDSON

GARLAND

OAKPOINT

AVERAGE HOME PRICE$225,000

AVERAGE HOME PRICE$390,000

AVERAGE HOME PRICE$250,000

AVERAGE HOME PRICE$495,000

DA

LLAS N

ORTH

TOLLW

AY

JOSEY

PARKER

PRESTON

LEGACY

DA

LLAS N

ORTH

TOLLW

AY

Bene�t Cosmetics Francesca’s Collections Kendra Scott �e Impeccable PigUrban Out�ttersBenihanaBob’s Steak & Chop HouseCafe IstanbulCru - Food & Wine BarDel Frisco’s Grille Fireside PiesKenny’s Smoke HouseMexican SugarMi Cocina

Barnes & Noble KitchenBonobosCoachCredoDel Frisco’s Double Eagle SteakhouseEarls Kitchen+BarFableticsFogo De ChãoJ.CrewKĀILegacy HallLevi’sLululemonM∙A∙CNorth ItaliaPeter Millar

GRANITE OFFICE PARKFord Motor CompanyCoca-Cola North AmericaJim Beam BrandsFannie MaeWells Fargo Home MortgageUnited HealthcareSiemens CorporationHeartlandNTT DataWells Fargo Home MortgageZoe’s Kitchen Headquarters

INTERNATIONALBUSINESS PARKHyundai Capital AmericaReachLocalKesteFinastra

HALL OFFICE PARKMoneygram�yssenKruppFiservSchlumbergerPaycorRandstad

CITY LINEDEVELOPMENT

Raytheon State Farm

PaciugoPepper SmashRA SushiSalataSambuca 360 Snap KitchenStarbucks Co�eeTaco Diner�e Capital Grille�e Ginger ManVillage Burger BarAngelika Film CenterBlue Martini

Akira BackAndretti Indoor Karting & GamesAnother Broken Egg CafeBarley & BoardBread ZeppelinCheddar's Scratch KitchenCigars InternationalDavio'sGalaxy �eatresHampton Inn & SuitesHard Eight BBQ

Heritage PizzaKilwinsLava CantinaMi CocinaNebraska Furniture MartRock & BrewsScheels�irsty LionTruck YardTwigs BistroWalk-On'sWindmills

PINKRead Between �e LinesRenaissance HotelRustic Cu�SephoraShake ShackSpectaclesSprinklesStarbucks ReserveSugar�naSuitsupplyTavernaTeslaTommy Bahama StoreTrue Food KitchenVictoria's SecretWarby ParkerWest Elm

AmerisourceBergenUniversity of North TexasTransplaceCardtronicsJamba Juice

LEGACY CORPORATE OFFICESAbout 4 miles east of the Realm

8 9

LO

CA

TIO

N

Page 6: CREATED WITH LIFE IN MIND - brightrealty.com · Moneygram ˚yssenKrupp Fiserv Schlumberger Paycor Randstad CITY LINE DEVELOPMENT Raytheon State Farm Paciugo Pepper Smash RA Sushi

10 11

SIT

EP

LA

N

WINDHAVEN PARKWAY121/SAM RAYBURN TOLLWAY

JOSEY LA

NE

PARKER ROAD

CASTLE HILLS SINGLE FAMILY HOMESDELIVERING LATE 2019

PHASE I – OFFICE, RETAIL, MULTI-FAMILYDELIVERING FALL 2019

SINGLE FAMILY RENTAL (COTTAGES)• 72 HOMES NOW LEASING

FUTURE MULTI-FAMILY + RETAIL

FUTURE CONDOS + RETAIL

MULTI-FAMILY (DISCOVERY)• 423 UNITS COMPLETED

FUTURE ENTERTAINMENT DISTRICT

FUTURE MULTI-FAMILY + RETAIL

± 93 PARKING SPACES

± 81 PARKING SPACES

± 61

PAR

KING

SPAC

ES

FUTURE PHASESHOSPITALITY + RETAIL

GARAGE± 53 RETAIL

PARKING SPACES

GARAGE± 730 SHARED

RETAIL + OFFICE PARKING SPACES

RETAILWEST FACING

± 14,426 SF TOTAL

± 260 MULTI-FAMILY UNITS

5 FLOORS

1ST FLOOR & DECK RESTAURANT± 15,189 SF TOTAL

OFFICE± 236,000 SF TOTAL

9 FLOORS

RETAILNORTH FACING

± 19,652 SF TOTAL

FUTURE MIXED-USE

PHASE I – OFFICE, RETAIL, MULTI-FAMILY

T H E R E A L M M A S T E R P L A N

Page 7: CREATED WITH LIFE IN MIND - brightrealty.com · Moneygram ˚yssenKrupp Fiserv Schlumberger Paycor Randstad CITY LINE DEVELOPMENT Raytheon State Farm Paciugo Pepper Smash RA Sushi

12 13

INS

PIR

AT

ION

The Realm is inspired by the same ideals to which Castle Hill’s

success is attributed; outstanding community design that

connects people to one another and nurtures one’s spirit.

Upon completion, The Realm will consist of office, expansive

boutique retail, an amphitheater surrounding a lake, numerous

hike-and-bike trails and several phases of living options

including apartments, condominiums and single-family homes.

Formerly family farmland, The Realm merges legacy with

enlightened design. The Realm is a community in which people

will live, office and shop for generations.

The Realm offers a sophisticated setting where people can live, work and shop.

• Outdoor Fitness and Wellness Activities

• Year-Round Event Programming

• Spectacular Water Features

A landscaped park provides an outside oasis for activities and entertainment accentuating the vibrant lifestyle of The Realm.

Offices at The Realm, Crescent Park and Restaurants

Page 8: CREATED WITH LIFE IN MIND - brightrealty.com · Moneygram ˚yssenKrupp Fiserv Schlumberger Paycor Randstad CITY LINE DEVELOPMENT Raytheon State Farm Paciugo Pepper Smash RA Sushi

WHITE

BLACK

AMERICAN INDIAN

ASIAN

PACIFIC ISLANDER

SOME OTHER RACE

TWO OR MORE RACES

2017 CONSUMER SPENDING INFO (15-MINUTE DRIVE)

2017 POPULATION BY RACE/ETHNICITY (15-MINUTE DRIVE)

14 15

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TARGET DEMOGRAPHICS 30-55 years old

Household income of $100K+

Young professionals, young families, baby boomers, and empty nesters

METRO RENTERApartments surrounded by offices; wine bars, restaurants, Macs, social media, group fitness- yoga, pilates, organic food, environment, socializing, arts & culture, Banana Republic, The Gap, NordstromLAPTOPS & LATTES

Primarily apartments; extremely environmentally friendly, arts & culture, clothes, organic food, dining, travel, day spas, Starbucks

PROFESSIONAL PRIDESuburbs; 3 vehicles, long commutes, stock market, highly-educated, organized, routine, travel regularly, use a lot of services, Home Depot, Bed, Bath & Beyond

BOOMBURBSSuburbs; young families, luxury cars, new tech, home design, gardening services, outdoor fitness, generous charitable cause supporters

ENTERPRISING PROFESSIONALSSuburb, city mix; STEM occupations, new tech early adopters, organic food, name brands, dry cleaners, travel, convenience, Cheesecake Factory, Chipotle, Panera, Starbucks, museums

MEDIAN AGE34.0

MEDIAN AGE35.3

MEDIAN AGE32.5

MEDIAN AGE37.4

MEDIAN AGE40.8

MEDIAN HOUSEHOLD INCOME$113,400

MEDIAN HOUSEHOLD INCOME$86,600

MEDIAN HOUSEHOLD INCOME$67,000

MEDIAN HOUSEHOLD INCOME$112,200

MEDIAN HOUSEHOLD INCOME$138,100

T A R G E T L I F E S T Y L E G R O U P SThe Realm appeals to a younger target market (age 30-40)

comprised of urban singles and couples along with suburban

families. These groups hold similar values, are highly

individualistic, seek balance and appreciate authenticity. In

their ongoing search for satisfaction and meaning, they are

highly mobile. Additionally, The Realm appeals to an older

demographic that values connectivity and an active lifestyle.

The Realm supports a social lifestyle with venues for engaging

entertainment and outdoor activities.

Annual spend 2017 of households Spend % of Total Spend % Above National Average, in 15-minute radius Potential Spend Index

Education $470,701,634 3% 53Food Away from Home $1,069,484,896 8% 52 Apparel and Services $695,502,666 5% 52Travel $650,737,977 5% 49Shelter $5,106,985,054 37% 48Household Furnishings and Equipment $606,170,906 4% 48

Personal Care Products and Services $249,220,425 2% 48Entertainment/Recreation $951,982,275 7% 44Food at Home $1,521,337,066 11% 43 Support Payments/Cash Contributions/Gifts in Kind $703,690,862 5% 42Vehicle Maintenance and Repairs $321,591,006 2% 42Health Care $1,597,255,294 11% 35 $13,944,660,061 Almost $14 Billion Annually

HISPANIC ORIGIN – 18%DIVERSITY INDEX – 70.7

SHARED VALUESEducation

Health & FitnessStatus & Image Connectivity

The segmentation profile is based on the ESRI Tapestry lifestyle segmentation system. A psychographic segment is assigned to every patron, based on the dominant lifestyle segment of the block group of the patron’s “common evening location”. Once aggregated, a descriptive snapshot of the customer base can be derived.

Page 9: CREATED WITH LIFE IN MIND - brightrealty.com · Moneygram ˚yssenKrupp Fiserv Schlumberger Paycor Randstad CITY LINE DEVELOPMENT Raytheon State Farm Paciugo Pepper Smash RA Sushi

Trade area defined as the closest and densest clustering of 60%-70% of patrons for a targeted location. Customer samples are derived from cellular location metadata

that is sourced from various “apps” on a user’s mobile device.

Trade area defined as the closest and densest clustering of 60%-70% of patrons for a targeted location. Customer samples are derived from cellular location metadata

that is sourced from various “apps” on a user’s mobile device.

KEY FACTS KEY FACTS

16 17

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The information contained herein was obtained from sources believed to be reliable; however, Earthvision, LLCmakes no guarantees, warranties, or representations as to the completeness or accuracy thereof.

Trade Area & Customer Analysis:Night/Weekend Trade Area Demographics

EMPLOYMENT EMPLOYMENT

3.7%UNEMPLOYMENT

RATE

3.7%UNEMPLOYMENT

RATE

13%SERVICES

13%SERVICES

75%WHITE COLLAR

77%WHITE COLLAR

$83,828MEDIAN HOUSEHOLD

INCOME

$93,250MEDIAN HOUSEHOLD

INCOME

34.3MEDIAN AGE

34.8MEDIAN AGE

W E E K D AY / D AY T I M E T R A D E A R E A D E M O G R A P H I C S

N I G H T / W E E K E N D T R A D E A R E A D E M O G R A P H I C S

12%BLUE COLLAR

10%BLUE COLLAR

The information contained herein was obtained from sources believed to be reliable; however, Bright Realty and Earthvision, LLC makes no guarantees, warranties, or representations as to the completeness or accuracy thereof.

337,584POPULATION

93,906POPULATION

Page 10: CREATED WITH LIFE IN MIND - brightrealty.com · Moneygram ˚yssenKrupp Fiserv Schlumberger Paycor Randstad CITY LINE DEVELOPMENT Raytheon State Farm Paciugo Pepper Smash RA Sushi

18 19

CO

MM

UN

ITY

OFFICES AT THE REALM (Delivering Fall 2019)

Offices at The Realm, is a nine-story

Class A office building consisting of

235,000 square feet of office space and an

additional 15,000 square feet of first-floor

restaurant space.

MULTI-FAMILY AT THE REALM (Delivering Summer 2020)

A 260-unit multi-family complex above 35,000 square feet of boutique-style

retail space offers residents the convenience of living in a hub of activity.

FUTURE ENTERTAINMENT DISTRICT The Realm’s planned lakeside entertainment district will feature 15,000-20,000 square feet of available restaurant space, all with lakeside

dining or lounging options, an amphitheater and event barn for concerts with family-friendly event programming.

DISCOVERY AT THE REALM (Currently Open)

Discovery at The Realm is a multi-family project with 423

fully completed Class A units. Award-winning design features

make Discovery at The Realm an ideal location to live, connect,

explore and thrive.

Page 11: CREATED WITH LIFE IN MIND - brightrealty.com · Moneygram ˚yssenKrupp Fiserv Schlumberger Paycor Randstad CITY LINE DEVELOPMENT Raytheon State Farm Paciugo Pepper Smash RA Sushi

In the early 1950’s, H.R. “Bum” Bright, the former Dallas

Cowboys owner and businessman, founded what is today

Bright Industries. Over the past six decades, the Bright

Family has worked to successfully build an expansive

enterprise. A guiding principle in their journey is that

We are confident that the resources we have brought to bear

in solving our family’s most pressing problems will be useful

in helping your family to overcome the challenges you face.

K E E P I N G S O L U T I O N S A S S I M P L E A S P O S S I B L E O F T E N P R O V I D E S T H E B E S T R E S U L T S .

20 21

PMS 660CPMS 7545C

50% Black85% Black

100% Black

Reversed on Black

PMS 660CPMS 7545C

100% Black

B R I G H TW E A LT H M A N A G E M E N T

The Realm is situated in Castle Hills, 4 miles west of the North Dallas Tollway, serving as an extension of the existing 2,900-acre, master-planned community. Castle Hills has grown to more than 4,500 single family homes and 12,000-plus residents since it first broke ground in 1998. The neighborhood offers a host of amenities including luxury golf course, lakes, parks, hike-and-bike trails, swimming pools, and on-site schools.

Top ten DFW active master-planned community with:

• Four Apartment Communities

• Three Major Retail Centers

• Private Country Club & Golf Course – The Lakes at Castle Hills

• Recipient of the 2012 “Community of the Year” Gold Award from the National Association of Home Builders

BR

IGH

TC A S T L E H I L L S In addition to being the developer of the master-planned community Castle Hills, Bright Realty

has experience developing, constructing, leasing, and selling retail centers in the DFW market.

Castle Hills Commons 4920 Hwy 121, Lewisville, TX

Elk Crossing – 264 John Jones Dr., Burleson, TX

615 FM 2281, Lewisville, TX

COMMERCIAL DEVELOPMENTS

Bright Realty develops, builds, manages and leases

over 115,000 square feet of retail space, townhomes,

condominiums, offices and restaurants that serve as a

social hub for the entire Castle Hills community.

CASTLE HILLS VILLAGE SHOPS

Bum Bright was an avid “doodler” throughout his life, creating thousands of miniature works of art. Many of the framed doodles can be found in the Bright Industries offices and are affectionately called “Bum’s Doodles”. One of those doodles was the inspiration for the round medallion mark and the foundation for the pattern used throughout the brochure.

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22

PMS 660CPMS 7545C

50% Black85% Black

100% Black

Reversed on Black

PMS 660CPMS 7545C

100% Black

Page 13: CREATED WITH LIFE IN MIND - brightrealty.com · Moneygram ˚yssenKrupp Fiserv Schlumberger Paycor Randstad CITY LINE DEVELOPMENT Raytheon State Farm Paciugo Pepper Smash RA Sushi