creating a brand — who really controls your brand's story
Post on 21-Oct-2014
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“Your brand is what other people say about you when you’re not in the room.” Jeff Bezos, founder of Amazon.com “If you don’t give the market the story to talk about, they’ll define your brand’s story for you.” David Brier Every brand has a story. Few brands tell their story well. Most do not. Those that tell theirs well win more than just having someone hear their story (or “like” them on some social channel). They win loyalty. They win being an integral part of everyday awareness (and conversation) rather than being an afterthought. And they win being thought of when it’s time to buy. Those that don’t crystallize their story forfeit more than mere visibility. They forfeit meaning, relevance, and the awareness that leads up to, and translates into, sales. The story is the foundation of a brand’s vocabulary (and answers the question, “Why should anyone care?”). So when your brand opens its mouth, it has something to say. More importantly, it has a message that will get heard. And every brand deserves a story that will get heard. We’ve helped brands as big as Wells Fargo and Revlon and as small as the next great startup from Napa Valley to New Jersey. We carve out your story and your brand’s vocabulary so the market isn’t left to do it for you. DBD International http://www.risingabovethenoise.com Helping brands defy gravity and rise above the noise.TRANSCRIPT
Who really controls your brand’s story?
(a true story)
“Your brand is what other people say about you when you’re not in the room.” Jeff Bezos, founder of Amazon.com
“If you don’t give the market the story to talk about, they’ll define your brand’s story for you.” David Brier
Every brand has a story.
Few brands telltheir story well.
Few brands telltheir story well.
Most do not.
For those that do
Those that tell theirs well win more than just having someone hear their story (or “like” them on some social channel).
Those that tell theirs well win more than just having someone hear their story (or “like” them on some social channel).
They win loyalty.
They win being an integral part of everyday awareness (and conversation) rather than being an afterthought.
And they winbeing thought ofwhen it’s time to buy.
For those that don’t
Those that don’t crystallize their story forfeit more than mere visibility.
They forfeit meaning, relevance, and the awareness that leads up to, and translates into, sales.
Your foundation
The story is the foundation of your brand’s vocabulary (and answers the question, “Why should anyone care?”).
So when your brand opens its mouth, it has something to say.
More importantly, it has a message that will get heard.
And every brand deserves a story that’s worth hearing.
Over half-a-million
Over 524,000 people have viewed the following stories tohelp their brandsget heard.
Click on the image below to view this presentation
Click on the image below to view this presentation
Click on the image below to view this presentation
Click on the image below to view this presentation
We’ve helped brands as big as Wells Fargo and Revlon and as small as the next great startup from Napa Valley to New Jersey.
We carve out your story and your brand’s vocabulary so the market isn’t left to do it for you.
In short, we help your brand.
Want more?
Visit and subscribe at RisingAboveTheNoise.com
Want more?
Visit and subscribe at RisingAboveTheNoise.com
Follow David Brier on twitter:@davidbrier
Want more?
Visit and subscribe at RisingAboveTheNoise.com
Follow David Brier on twitter:@davidbrier
Design, art direction and text by David Brier of DBD International
Copyright 2013 DBD International
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