THE #CHECKLIST

How to define your brand’s category

Have you verified your category assumptions with your target market?

THE #CHECKLIST

Have you verified your category assumptions with your target market?

THE #CHECKLIST

Is your category defined in the language most commonly used

by your target?

THE #CHECKLIST

Is your category defined in the language most commonly used

by your target?

THE #CHECKLIST

Is your category name the phrase most commonly used by prospects

in search engines?

THE #CHECKLIST

Is your category name the phrase most commonly used by prospects

in search engines?

THE #CHECKLIST

Have you used keyword research and trend tools to verify how the category

name compares in search?

THE #CHECKLIST

Have you used keyword research and trend tools to verify how the category

name compares in search?

THE #CHECKLIST

Does your category help the prospect understand what other brands you are

comparable to?

THE #CHECKLIST

Does your category help the prospect understand what other brands you are

comparable to?

THE #CHECKLIST

Does your product have all the features and benefits implied by

the category name?

THE #CHECKLIST

Does your product have all the features and benefits implied by

the category name?

THE #CHECKLIST

Can you attain a leadership position in this category among your target market?

THE #CHECKLIST

Can you attain a leadership position in this category among your target market?

THE #CHECKLIST

If you are creating a new category, do you have a strategy as well as the time

and budgets required to establish it?

THE #CHECKLIST

If you are creating a new category, do you have a strategy as well as the time

and budgets required to establish it?

THE #CHECKLIST

Is you category immediately evident to visitors to your website and other online

assets used for customer acquisition?

THE #CHECKLIST

Is you category immediately evident to visitors to your website and other online

assets used for customer acquisition?

THE #CHECKLIST