HOW TO

findyourbrand's

contentniche

One persona for each audience segmentUse demographics & psychographics

01Know your audienceCREATE MARKETING PERSONAS

Brand story, mission, valuesBrand personality, voice, visual identityExperiences & emotions your brand appeals to

02Know your brandCREATE A BRAND BIBLE

Choose target key performance indicators (KPIs)Set up a system to collect data & measureperformance (use analytics software)

03Define your goalsFOCUS ON YOUR BOTTOM LINE

Mind map content ideas for each personaThese should be about your audience's interests &related to your brand, but not about your brand

04Brainstorm ideasTHINK LIKE A PUBLISHER

Know your brand's voiceKnow your audienceIf relevant, include a call to action

05Find your angleIDENTIFY THE STORY'S CENTRAL IDEA

Consider your audience's media preferencesChoose formats for supplementary contentTranslate the story into real-world experiences

06Choose a formatDECIDE HOW TO TELL THE STORY

Find out how your audience has changedAnalyse your performance dataMake changes

07ReviewLET YOUR NICHE EVOLVE

Find out more:READ THE BLOG POST

by Jess Stewart