creating a culture of engagement

Creating a Culture of Engagement

Who is Elizabeth King, APR?

CAREER HIGHLIGHTSRaised $5.3 million dollars in employee contributions since 2005 with an 83% employee participation rate.

Increased employee engagement at Cox from 88% in 2008 to 93% in 2012.

AWARDS

Proud to Help Others Achieve their Goals

WORKING DEFINITION OF EMPLOYEE ENGAGEMENT

What employee engagement is not …

Employee engagement does not mean employee happiness.

Employee engagement does not mean employee satisfaction.

(Corporate Leadership Council)

“Employees that are engaged are

57% more likely to work harder, 80% more likely to perform better

and 87% more likely to stay longer

with the company.”

Employee engagement is the emotional commitment the employee has to the organization and its goals.

Engagement ChallengesSurvey Questions (Scale of 1 – 10)1. Our company has strong employee engagement.2. Our company has strategies in place to improve

and maintain employee engagement.3. Our company needs to improve employee

engagement.

(Dale Carnegie Training)

“26% of employees are Actively

Disengaged, 45% of employees are

Disengaged”

87% of organizations cite culture and engagement as one of their top challenges. Global Human Capital Trends,

2015

AGENDA

Agenda1. Identify 3 categories of community engagement2. Understand the impact of community engagement

• Customers• Business• Employees

3. Know how you can create community engagement

Today’s Take Aways1. One action step2. One supporting

statistic3. One new business

contact

A positive attitude causes a chain reaction of positive thoughts, events and outcomes. It is a catalyst and it sparks extraordinary results.Wade Boggs, Boston Red

Sox

Commitment from You

1. Take notes.2. Identify one action step.3. Avoid the four words of doom!

(Yoda)

“Try not. Do or do not,

there is no try.”

Only 10% of people have a learning mindset. The other 90% will only learn if they are forced. Harvard Business Review

WHAT DRIVES EMPLOYEE ENGAGEMENT?

COMMUNITY ENGAGMENT | COMMUNITATION | LEADERSHIP

Three Categories of Community Engagement

1. PHILANTHROPY

Monetary gifts or other donations given voluntarily by an organization to support the local community and offset any negative impact of their business (Wang, Choi & Li, 2008).

Effective philanthropy requires a lot of time and creativity – the same kind of focus and skills that building a business requires. Bill Gates (Winston S. Churchill)

“We make a living by what we get. We make a

life by what we give.”


2. COMMUNITY INVOLVEMENT

Opportunities for employees to offer their time and skills to serve the community through volunteer/ service events in an effort to help solve a wide range of social issues.

Employee engagement is an investment we make for the privilege of future proofing our organization's productivity and performance.

Ian Hutchinson, People Glue

(Sally Koch)

“Great opportunities to help others seldom come, but small ones surround us

every day.”


2. SOCIAL INNOVATION

Opportunities for employees to get involved in leveraging the core competencies of the organization to create business value and positive social change. (Saul, 2011)

To win in the marketplace you must first win in the workplace. Doug Conant, Campbell’s Soup

CEO(Martin Luther King, Jr.)

“The time is always right to do what is right.”

IMPACT OF COMMUNITY ENGAGEMENT

Impact on Customers• Customers want to do business with community

minded companies. • 83% of Americans say they wish brands would

support causes. (Corporate Leadership Council)• 74% of Americans feel a disconnect between

causes and products or services of companies. (Corporate Leadership Council)

(Corporate Leadership Council)

41% of Americans buy products specifically because they are

associated with a cause.

87% of people think companies should devote equal time to business and society. DonorsChoose.or

g

Impact on Business• Research has found that engagement boosts operating

income, increases employee productivity, lowers turnover risk, provides a greater ability to attract top talent and leads to higher total returns (Irvine, 2009).

• Unexpected costs of disengaged employees: disengaged customers, safety incidents & absenteeism

(YourCause LLC)

The cost of replacing a mid-level employee is estimated to be 150%

the value of their entire compensation.

For high-level employees, the cost can reach upwards of 750%

61% of millennials trying to decide between two jobs offering the same location, job description, pay and benefits would choose to work for the company that also supports charitable causes. Deloitte Volunteer Impact

Survey

Impact on Employees• The more available, hands on and integrated corporate

citizenship is in an organization the more it will positively impact employee engagement scores. (Northwestern University, 2012). • 93% of employees who volunteer are somewhat or very

satisfied with their employer• 57% of employees who volunteer would recommend

their company to a friend (Deloitte Volunteer Impact Survey)

(Deloitte Volunteer Impact Survey)

55% of employees feel proud to work for the company when they frequently volunteer.

More corporations will support their communities via employee volunteer programs instead of just writing checks during tough economic times.

McPherson, 2012

HOW CAN YOU INFLUENCE COMMUNITY ENGAGEMENT?

How can you create more community engagement at work?

1. Donation Drives2. Volunteerism3. Company Sponsorships4. Environmental/Energy Efficiency Initiatives

(Mahatma Gandhi)

“You must be the change you wish to see in the

world.”

Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.

Margaret Mead

Donation Drives

Dorenda’s Story

(Mahatma Gandhi)

“You must be the change you wish to see in the

world.”

Volunteerism

Kirk’s Story

(Margaret Mead)

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that

ever has.

Environmental/Energy Efficiency Initiatives

Mark’s Story

(Jim Owens, CEO Caterpillar)

“In the next decade, the most successful companies will be those

that integrate sustainability into their core businesses.”

Company Sponsorships

Elizabeth’s Story

(William Clay Ford Jr., Ford Motor Company.)

“Creating a strong business and building a better world are not conflicting goals – they are both essential ingredients for long-

term success.”

What is your action step going to be?1. Complete survey. Leave it on the table.

2. Take your notes with you.3. Schedule a time to do your action step –

Put it on the calendar!4. Network – Tell someone about your

action step.

(Tony Robbins)

“By changing nothing, nothing changes.”

Knowledge without application is meaningless.

Thomas Edison

Thank you for coming!

1-918-853-6771www.ElizabethKingConsulting.com