creating effective online surveys
DESCRIPTION
Creating Effective Online SurveysTRANSCRIPT
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Creating Effective Online Surveys
August 26, 2008
Webinar Conference Call: 866-740-1260; Code: 6339392
Creating Effective Online Surveys Facilitator: Kami Griffiths, TechSoupPresenter: Yann Toledano
Internet Marketing ConsultantHost, TechSoup Forum
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Creating Effective Online Surveys
Using ReadyTalk
• Chat & raise hand • Mute = *6,
Unmute = *7• If you lose your
internet connection, reconnect using the link emailed to you.
• If you lose your phone connection, re-dial the phone number and re-join.
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Creating Effective Online Surveys
You are being recorded…
• This seminar will be available on the TechSoup website along with past webinar presentations:– http://www.techsoup.org/hsc/page9003.cfm
• You will receive a link to this presentation later today.
• After the webinar, you can ask any follow-up questions in the online forums:– http://tinyurl.com/564vhf
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Creating Effective Online Surveys
Creating Effective Online Surveys
Facilitator: Kami Griffiths, TechSoupPresenter: Yann Toledano
Internet Marketing ConsultantHost, TechSoup Forum
Sponsored by:
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Creating Effective Online Surveys
Today’s Speakers
Volunteers Chris Peters & Malin Coleridge (TechSoup)
Kami Griffiths Yann Toledano
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Creating Effective Online Surveys
Survey Key Considerations
• Research Goal:What do I want to know?
• Target Audience:Who can give me this information?
• Questions:What information will give me the feedback I need from my respondents?
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Creating Effective Online Surveys
Web Survey Process Overview
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Creating Effective Online Surveys
Survey Design Best Practices: Defining Survey Objectives
• Are members satisfied with our programs/services?(Member Satisfaction Survey)
• Does our website meet visitor needs?(Website Evaluation Survey)
• Should our organization implement a costly new initiative?(Interest Survey)
• How can we improve employee satisfaction?(Employee Satisfaction Survey)
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Creating Effective Online Surveys
Survey Design Best Practices: Defining Survey Objectives
• A clearly defined goal:– Determines what information to collect– Identifies who is involved (participants)– Prepares you to write effective questions
Expert Tip: State your goal as a simple question you can investigate.
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Creating Effective Online Surveys
Survey Design Best Practices:
How to Create a Winning Questionnaire
• Introduce survey• Easy to understand questions/response options• Important questions first (“must-knows”)• End with demographic/profile questions (income,
age, gender, etc.)• Logical order (grouping)• Eliminate non-relevant questions
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Creating Effective Online Surveys
Survey Design Best Practices:
Survey Intro Example
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Creating Effective Online Surveys
Survey Design Best Practices:
Two Golden Rules
• Ask the right questions.
• Keep it short.
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Creating Effective Online Surveys
Survey Design Best Practices:
Effective Question Wording
• Clear, direct, brief
• Eliminate jargon/confusing language
• Ask one thing in each question
• Avoid bias
Expert Tip: Studies indicate that shorter surveys generate higher response rates.
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Creating Effective Online Surveys
Survey Design Best Practices:
Question Success Factors
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Creating Effective Online Surveys
Survey Design Best Practices:
Survey Question Example
What do you think?
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Creating Effective Online Surveys
Survey Design Best Practices:
Bad Question!
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Creating Effective Online Surveys
Survey Design Best Practices:
New and Improved Question
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Creating Effective Online Surveys
Survey Design Best Practices: Question Type: Multiple Choice
(choose one answer)
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Creating Effective Online Surveys
Survey Design Best Practices: Question Type: Rating Scale
(5-point scale)
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Creating Effective Online Surveys
Survey Design Best Practices:
Question Type: Checkboxes
(multiple selections allowed)
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Creating Effective Online Surveys
Survey Design Best Practices:
Question Type: Dropdown Menu
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Creating Effective Online Surveys
Survey Design Best Practices:
Question Type: Table/Matrix
(3-point rating scale: one answer per sub-question)
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Creating Effective Online Surveys
Survey Tools Overview
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Creating Effective Online Surveys
Survey Tools:
Comparing the Tools
• Pricing (free vs. paid plans)
• Basic vs. Advanced Features (e.g., Branching/Skip Logic, Piping)
• Cost-Feature Table
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Creating Effective Online Surveys
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Creating Effective Online Surveys
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Creating Effective Online Surveys
Survey Tools:
Question Branching/Skip Logic
1 3 4
6 5
2
Simple Branching Rule:If respondent answers “Yes” , skip to Q4.
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Creating Effective Online Surveys
Survey Tools:
Question Branching Example
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Creating Effective Online Surveys
Survey Tools:
Survey Launch & Best Practices
• Email invitations vs. Website deployment
• Pre-test survey internally:– Email subject line– Invitation text– Questions/instructions– Look and feel
Expert Tip: Test run your survey to identify and correct problem areas before deploying it externally.
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Creating Effective Online Surveys
Survey Tools:
Link to Survey for Participants
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Creating Effective Online Surveys
Survey Tools:
Survey Reporting & Analysis
• Real-time response collection
• Various reporting formats
• Advanced reporting features in paid plans
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Creating Effective Online Surveys
Survey Tools:
Survey Reporting Dashboard
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Creating Effective Online Surveys
Survey Tools:
Sample Report (Pie Chart)
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Creating Effective Online Surveys
Survey Tools:
Sample Report (Bar Graph)
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Creating Effective Online Surveys
Survey Tools:
Sample Report (Matrix)
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Creating Effective Online Surveys
Survey Tools:Survey Reporting/Analysis Best Practices
• Survey results tied to initial objectives
• Reports: summary of key findings + actionable recommendations
• Share the right data with the right people
Expert Tip: Remember to take action based on the results of your survey.
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Creating Effective Online Surveys
Get the Most Out of TechSoup
• At TechSoup, you’ll find a range of technology services to help your nonprofit:
– Read helpful articles in our Learning Center– Request donated software, hardware, and online
services– Join our community forums to learn from your
colleagues– Browse upcoming events and conferences
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Creating Effective Online Surveys
TechSoup Stock Vendor Partners
• Microsoft• Symantec• Adobe• eTapestry• Intuit
• Mailshell• Business Objects• Readytalk• Alpha Software• Atlas Business
Solutions
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Creating Effective Online Surveys
Continue the discussion…
• Additional questions can be answered by posting in our Web Building forum:– http://tinyurl.com/564vhf
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Creating Effective Online Surveys
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