creating email campaigns that increase donations while saving time and money
TRANSCRIPT
Creating Email Campaigns that Increase Donations while Saving Time
and Money
Jeanette Brown, MBA
Marketing Strategy Manager, Informz
30%
About Me
@emktg_guru
Retaining accurate contacts
Challenges Faced
Lack of staffing and budget
Integrating email with other outlets
Integrating data systems
Creating a Plan
Conduct asset inventory
Set realistic goals
Diversify communications
Plan your communications
Donor Cultivation
Utilizing Email
Speak to Who They Are
Number of recipients
Past Donor
Behavioral Targeting
37% open rate!
ROI Tracking
Social Media
24.3%
Include an email sign-up
Share stories
Post pictures
Thank donors in status
Social Tips
Video How-To
Video How-To
Subject Line
<90 seconds
Cross Promote
Keywords
Donor Management
Simple Message
Foot in the Door
$$
Thank You
Immediate Response
Final Notes
Target donors based on actions
Humanize your communications
Integrate technologies
Let us help you!
Jeanette [email protected]@emktg_guru
Informz: www.informz.com1.888.371.1842@informz