creating happiness-as-an-in-house-designer
DESCRIPTION
In-house designers can feel like studio designers or freelancers have it made with job satisfaction. Those guys get to work with a variety of clients, create new things on a regular basis and their work is the main product of the business. With in-housers, we work only for one client and have an existing look and feel to adhere to, and if we work in a non-creative field, our work is specifically a support role for others who "do the business of the business". This presentation is an outline of how I have found a good life working as an in-houser in a non-creative industry. I am working to turn this into an article to be published at a later date.TRANSCRIPT
Part 1
As in any design project, the first step is to get the project scope.
KNOW
“Oh, you’re an in-house designer.”
KNOW
It usually tells the story of the product or service or otherwise acts
to support the main business.
KNOW
Interesting and satisfying work in a respectful environment.
KNOW
Part 2
in a non-creative industry?
LEARN
It’s really that simple.
LEARN
This means I need to be productive.
LEARN
At the root, I basically help people understand each other.
LEARN
Part 3
I’ve got to know the rules in order to
break them.
PLAY
I have a style guide.
PLAY
Branding, communication, social media, etc.
PLAY
to simplify rote tasks.
PLAY
In reality, if it represents my company to an external audience,
it is my job.
PLAY
to improve my work.
PLAY
This includes where to break the rules.
PLAY
With formal rules in place, play becomes important to
innovation.
PLAY
Learn more about design, communication or other related
disciplines.
PLAY
(But remember there is a difference between in-house and
studio work.)
PLAY
Keeps work interesting and satisfying for me, and has helped to create a respectful environment.
Community Wisdom: What works for you?
Doug CohenMiller www.doug.cohenmiller.com
[email protected] @dougcohenmiller