one step at a time

some people seem to do everything

@ifyouwillit | #wcmpls

and some businesses seem to do everything right

@ifyouwillit | #wcmpls

a lot of somethings

@ifyouwillit | #wcmpls

➔writer ➔ traveler ➔hiker ➔community

builder ➔coffee enthusiast

a story about life

that almost ended in death

i would drive

i would eat

then i’d get to work

and then i’d go home

these were my habits, and i was good at them

on 10/16/2009 everything changed

recovery took forever

as i recovered, i read the doctor’s report

it was time to re-invent my life

diet exercise

that’s a lot of change

needed to learn new skills

overwhelming

started simply

no more un-natural caffeine

i became a coffee snob

chain reaction once i got to the grocery

i started buying groceries

i started walking

every day

i began creating healthy habits

and after i started, i couldn’t stop

effort consolidation

habit stacking

effort consolidation

@ifyouwillit | #wcmpls

habits are biological autopilot

@ifyouwillit | #wcmpls

they allow us do more and think less

@ifyouwillit | #wcmpls

prefrontal cortex = higher thought

@ifyouwillit | #wcmpls

basal ganglia automation (cron)

@ifyouwillit | #wcmpls

new activity (walk 30 minutes a day)

PREFRONTAL CORTEX - HIGH EFFORT

effort for getting healthy

@ifyouwillit | #wcmpls

new activity

PREFRONTAL CORTEX - HIGH EFFORT

habit (walk 30 mins a day)

BASAL GANGLIA - LOW EFFORT

effort for getting healthy

@ifyouwillit | #wcmpls

habit stacking

a habit requires three things

@ifyouwillit | #wcmpls

new activity (walk 30 minutes a day)

CUE: GET HOME FROM WORK ROUTINE: WALK 30 MINUTES REWARD: WATCH A MOVIE

effort for getting healthy

@ifyouwillit | #wcmpls

all together now

@ifyouwillit | #wcmpls

new activity (walk 30 minutes a day)

effort for getting healthy

new activity (eat two pieces of fruit per day)

habit (walk 30 mins a day)

effort for getting healthy

new activity (drink a liter of water a day)

habit (walk 30 mins a day)

effort for getting healthy

habit (eat two pieces of fruit per day)

new activity (weight training)

habit (walk 30 mins a day)

effort for getting healthy

habit (eat two pieces of fruit per day)

habit (drink a liter of water a day)

new activity (something else)

habit (walk 30 mins a day)

effort for getting healthy

habit (eat two pieces of fruit per day)

habit (drink a liter of water a day)

habit (weight training)

how does this all apply to business?

content marketing is hard

@ifyouwillit | #wcmpls

great businesses are doing it

@ifyouwillit | #wcmpls

and it seems hard

@ifyouwillit | #wcmpls

new activity (research new article topics for 30 mins a wk)

effort for content marketing

new activity (add 5 new article headlines to list per wk)

habit (research new article topics for 30 mins a wk)

new activity (write rough draft of one article per wk)

habit (research new article topics for 30 mins a wk)

effort for content marketing

habit (add 5 new article headlines to list per wk)

new activity (finalize one rough draft and publish per wk)

habit (research new article topics for 30 mins a wk)

effort for content marketing

habit (add 5 new article headlines to list per wk)

habit (write rough draft of one article per wk)

success!

habit (research new article topics for 30 mins a wk)

effort for content marketing

habit (add 5 new article headlines to list per wk)

habit (write rough draft of one article per wk)

habit (finalize one rough draft and publish per wk)

habits are biological autopilot

get started today

answer one question

@ifyouwillit | #wcmpls

what do you want to change …

@ifyouwillit | #wcmpls

… about your life?

@ifyouwillit | #wcmpls

… about your business?

@ifyouwillit | #wcmpls

understand the habits that make up that change

@ifyouwillit | #wcmpls

tackle one habit each month

@ifyouwillit | #wcmpls

then move on to the next

@ifyouwillit | #wcmpls

habits are biological autopilot

success!

habit (research new article topics for 30 mins a wk)

effort for content marketing

habit (add 5 new article headlines to list per wk)

habit (write rough draft of one article per wk)

habit (finalize one rough draft and publish per wk)

more resources

➔content marketingx.co/wcmpls16

➔habits stacking x.co/stackhabit

➔The Power of Habit - Charles Duhigg

@ifyouwillit

adios :)