creating lead-generating social media campaigns

Creating Lead-Generating Social Media Campaigns

Brought to you by:

DempseyMarketing.com

© 2012 Dempsey Marketing

Robert DempseyI am a navigator.

My life purpose is to help

people chart their course,

and get them where they

want to go, so they can help

those they are meant to help.

- Robert Dempsey


At Dempsey Marketing we are creating a company culture that supports individual, professional, and personal growth.

We are committed to providing an environment that inspires top level people to aspire to heights previously unimagined.

Our efforts propel clients to use their expertise to improve the lives of others.

Source: http://dempseymarketing.com/dempsey-marketing-company-purpose/


Agenda1. Researching topics

2. Crafting landing pages

3. Building a social media promotion calendar

4. Creating customized tracking links

5. Measuring campaign success

6. Q&A


Marketer, Know Thy Client!

• Know who you are trying to attract

• Capture their language and reflect it

• Focus on the benefit THEY get

• Research (until blue in the face)


Research

Part I


Research Methods1. Analytics

2. Social Media

3. Surveys & Polls


Analytics

• Google

• HitSniffer

• Social Metrics Pro (WordPress)

• Triberr - past posts

• Facebook Insights


Social Media

• Tweet Chats

• Facebook Groups

• LinkedIn Groups

• Forums


Surveys & Polls

• Website / Blog - SurveyMonkey.com

• Email - Q&A

• Twitter - twtpoll.com

• Facebook - SurveyMonkey, polls, questions


Landing Page Craftsmanship

Part 2


Your Landing PageIs A

Sales Page


5 Major Components1. Desperate Problem

2. Unique Promise

3. Irresistible Offer

4. Reason To Act Now

5. Call To Action


1: Desperate Problem

• What problems are your ideal clients trying to solve?

• How can what you offer help solve their problem?


2: Unique Promise

• Solves the desperate problem(s)

• Contains the true point of difference benefits that you provide


3: Irresistible Offer1. What is the goal of the offer?

2. What exactly will the person receive?

3. How do you remove the risk?

4. Why should they take action now?

5. What should they do now?


4: Reason To Act Now

• Is there a deadline?

• Will they lose something by not acting today?

• What happens if they do nothing?

• Note: It must be real; no fake scarcity


5: Call To Action

• Fill out the form

• Give us a call => trackable phone number

• BOTH


Landing Page Layouts


Source: http://blog.kissmetrics.com/color-psychology/


Social MediaPromotion Calendar

Part 3


Elements

• Blog posts

• Events - Facebook, Google+

• Social media updates


Example : Webinar


Monday

LandingPage

Blog Post(CTA)

Social Media Promotion


Tuesday

LandingPage

Blog CTA Graphic



Wednesday

LandingPage

Blog CTA Graphic


Blog Post About Webinar

Facebook Event


Thursday & Friday

LandingPage

Blog CTA Graphic Google+ Event

Facebook Event



Tips

• Use an actual calendar (Google)

• Create a daily promotion checklist

• Schedule posts and updates ahead of time

• HootSuite, Facebook scheduled posts

• ** Plan well ahead **


CustomizedTracking Links

Part 4


Tools

• URL Shorteners: bit.ly, Google, HootSuite

• Better: LinkTrackr


http://rdlink.me/link

LinkTrackr




Measuring CampaignSuccess

Part 5


What To Measure

• Link(s)

• Landing Page(s)

• Thank You Page

• Thank You Email


Metrics

• Links - clicks, conversions

• Landing Pages - page views, bounce rate, opt-ins / phone calls

• Thank You Page - social shares

• Thank You Email - opens


Join Us!


Get More Webinars• Get more awesome

• 1-2 webinars / month

• Online workshops

• Help promoting your blog


DempseyMarketingTribe.com

http://JoinTri.be/31320

http://JoinTri.be/31320


Connect EverywhereDempseyMarketing.com

rdempsey

DempseyMarketing

Robert Dempsey (with my pic)

DempseyMarketing

[email protected]

robertwdempsey

mailto:[email protected]

mailto:[email protected]


Q&A


THANK YOU!

creating lead-generating social media campaigns

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