generating quality leads with low budget campaigns
DESCRIPTION
TRANSCRIPT
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Generating quality leads with low budget campaigns
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• Lets get to know each other
• Campaign introduction
• Defining goals
• Budgets in general
• Defining apps in terms of budget
• Success stories
What we’ll be talking about
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• Josipa Račić
• Product manager at Socialpuzzle/ Degordian digital agency
• Five years of experience in digital marketing
• Agency person
About me
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• Degordian• Full service digital agency• Over 80 employees• Offices in Zagreb, Mostar, Bograd and
Vienna• Products: Socialpuzzle,
Socialnumbers, Mediatoolkit
• Socilapuzzle• Every app you’ll ever need • a set of customizable apps. It enabled
every brand to completely tailor campaigns to it’s needs and manage Facebook applications efortlessy and effectively
About Degordian
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About you...
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Successful online campaign is not determined by the size of its budget, but
rather with defined and measurable campaign’s goals.
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Define your end goals
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• Awareness• number of views, reach or plays
• Interaction• number of users in apps, applied users,
games played, votes, friends invited or registered users
• Engagement on Page• number of likes, comments, posts or
Talking About• Newsletter
• Number of newsletter subscription, open rate or click rate
Goals
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Budget is subjective matter
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• Complete digital strategy
• Apps and ads budget that aren’t only limited on Facebook as a medium.
• Applications based on custom requests
• Adjusted versions for mobile and desktop
• Web sites, canvas apps and getting and utilizing user information
High-end custom campaigns on Facebook
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Application usage stats
• Total Registered Users : 21651
• Total Quiz Solved : 223563
• Total Recommendations : 4967
• Total Contact Form Entries :
6854
Lufthansa custom camapign
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Application usage stats
• Total Videos uploaded: 80
• Total Votes:5528
• Average number of views per video: 130
• Most popular video: 750 views
Solaris resort camapign
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• RESULTS: 2000 new fans, reach up to 263 393 people, more than 750 uploaded photos, 5 rewarded fans
Generic app
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Zoo City generic camapign
Application usage stats
• Total Tab Visits: 5185
• Total Uploaded Photos: 700
• Total Votes: 3500
• Total New Fans: 2000
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Having a crystally clear goal is the keypoint of small campaigns, it ”breaks or makes ” their sucess
Knowing your stuff
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• Client: Mepas mall • Campaign: Drama day • Camapaign duration: 3 days
• Results: • more than 15.000 users on their Coupon
tab• number of printed coupons: 4010• every 8th coupon was used• 500 sales
Offer your fans exactly what they want as Mepas mall did
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• Client: Special hospital Sveta Katarina• Campaign: Make a reservation• Camapaign duration: 2 months
• Results: • more than 1.500 visitors on tab• 68 requests for appointments• Average monthly ROI on this
campaign was 50%,
Make a calculation like Special hospital Sveta Katarina
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Even the largest avalanche is triggered by number of small things