creating logos
DESCRIPTION
CREATING LOGOS. Logo Design Fundamentals. Logo designs are : Compositional microcosms Economically precise shapes. Logos are geometric. Often based on 3 basic geometric shapes : Square Triangle Circle. Geometric Shapes. Geometric shapes also have an “emotional feel”. - PowerPoint PPT PresentationTRANSCRIPT
CREATING LOGOS
Logo Design Fundamentals
• Logo designs are:
– Compositional microcosms
– Economically precise shapes
Logos are geometric
• Often based on 3 basic geometric shapes: • Square• Triangle• Circle
Geometric Shapes
Geometric shapes also have an “emotional feel”.
What do these shapes “feel like”?
Geometric Shapes
The designer of this ad sees these “feelings”.
Logos include letterforms
• There is a great deal of diversity in letterforms, creating many design possibilities.
Coca-Cola Logos - International
Coca-cola has one of the most famous brand identities.
Tide Logo
This logo was designed to succeed and make millions. What do its colors and shapes tell us?
Other Famous Logos
What is the intended message of each?
This is part sign, part logo.
What do the colors and shapes say?
Figure/Ground Reversals
Equivocal Space - Which is the figure? Which is the ground?
Shape Reversals in Logo Design
Based on figure/ground reversals like this example shown here.
Shape Reversals in Logo Design• Designers frequently use positive and negative shape
reversals in logo designs.
Shape Reversals in Logo Design• Positive/negative shape reversals are an economic
way to increase the number of shapes in a limited area.
Shape Reversals in Logo Design
This logo plays with positive/negative shape reversal.
Shape Reversals in Logo Design
One of the most famous logos ever designed.
Shape Reversals in Logo Design
Notice the simple economy of text and graphic forms.
Shape Reversals in Logo Design
This logo is more complex and organic in shape.
Logos with Organic Shapes
These organic shapes are drawn precisely, with graceful curves.
Logos with Organic Shapes
This logo has an elegant, traditional effect.
Logos with Organic Shapes
This has an elegant, traditional effect.
A Logo with Different Colors
Logo can play with different color effects as part of a total design plan. Colors change as the design requires.
Example of Logo with 3D Depth
The diagonal lines seem to go back in space.
Representational Logos
• Following is a series of logos in which trees are interpreted in different ways:
Logos As Recognizable Forms• Logo forms often use:
– Abstraction– Interpretation– Simplification– Geometrics– Exaggeration – Distortion – Meaning beyond the literal object
Tree Logos - Abstracted
Logo shapes can be abstracted objects.
Tree Logos - Interpreted
Logo shapes can be be interpreted objects.
Tree Logos - Simplified
Logo shapes can be simplified objects.
Tree Logos - Geometric
Logo shapes can be geometric objects.
Tree Logos - Exaggerated
Logo shapes can be exaggerated objects.
Tree Logos - Distorted
Logo shapes can be distorted objects.
Tree Logos - Microcosms
Logo shapes can be compositional microcosms.
Tree Logos – Extra Meaning
In this case, what is the meaning beyond the literal object?