creating workplace stories · creating workplace stories (an offering in 3 acts) contact freddy:...
TRANSCRIPT
CONTENTS
Act OneWhy tell stories and have storytellers?
Act TwoWhat we do and how we do it?
Act ThreeBusiness Case & Return On Investment
Who are we?
Why do companies need to tell storiesand create great storytellers?
Why do stories work in the workplace?
How do you get started?
Act One
The Introduction
Do you ever wish that...
• Everyone cared about and connected with your vision and values?• All your leaders could motivate and inspire their teams?• Your leaders were more powerful influencers and could build better human connections?• You knew how to kick off your Transformation / Change to attract a crowd, build rapid momentum
and get excited about new ideas?• You could build stronger teams easily?• You could get rid of siloes and have more collaboration and fresh thinking?
Why tell stories and have storytellers?
... then you need more stories and more storytellers!
• Leaders who are able to share their own personal experiences through stories have a higher level of influence and engagement
• Changes and Transformations supported by memorable and repeatable stories gain rapid traction and followers as the stories work their way around your organisation (through formal and informal channels)
• Connections are built through shared experiences, and stories are a natural method of sharing• Our minds need the WHY, the HOW and the WHAT in order to remember and care, and stories the
perfectly provide all of these
=
GUT FEEL&
INSTINCT(and this the
dynamic stuff)
It feels exciting but you’re not sure why, and
you can’t get the budget for it
• EMOTIONAL• VISUAL• RELEVANT• INSPIRING• ENERGISING
+
TYPICAL CORPORATE
WORLD(let’s call this the
static stuff)
It all makes sense to you
but others aren’t bought in & it gets forgotten
• RATIONAL• LOGICAL• DATA DRIVEN• FACTS• NUMBERS
Why workplace stories work
WORKPLACE STORIES
(now you really want to be part of this)
Motivating, engagingAND
have the facts to back them up
• SIMPLE SHARED LANGUAGE
• PROMOTES DISCUSSION• PERSONAL• INVOKES MEMORIES• BECOMES LEGEND• BUILDS TEAMS
How you get started
We perform a short, sharp ‘Storytelling Diagnostic’(using a survey and / or interviews)
We check out your current and proposed engagement channels to validate what works for who and whenWe look inside and outside the workplace to understand your people’s preferences
We check out the stories that currently exist in your company and examine why they resonate and stand the test of time
We then tailor our 2 day, 3 Act workshop to your specific needs
1
2 4
3
Act Two
The Action & The Explanation
What do we offer?
How do we do it?(our tools & techniques....)
What we offer
We offer a 2 day, highly interactive workshop for 10 to 15 people
Over 3 Acts (as every good story is), we will teach the fundamentals of storytelling, geared towards the business world and we will share and bring to life a combination of storytelling techniques that can be easily repeated every single day
We will give your people the tools and knowledge to create their own style of storytelling, which will improve how they engage with their teams and others, and will unleash higher levels of motivation and commitment from those around them
ACT ONE
We include:
The key components of a great story
The narrative - also known as the beginning, middle and end!
What are storyboards and how to create one
ACT TWO
We include:
Understanding and writing directly for your audience
The role of emotion - also known as head vs heart
Timing
Use of language
Visuals
ACT THREE
We include:
The power of the anecdote
How to prioritise, simplify and frame your messages - and what to leave on the cutting room floor
The different methods for delivering your stories
How we do itThroughout the 3 interactive Acts, we explore and enjoy....
GAMESEmotional Dice
Sentence Building Flash CardsLanguage GamesScene Charades
FILMS Opening Scenes
Examples Of When A Story Works... ...And When It Doesn’t
HISTORYStories Have Been Around Since
Time Began - They Must Be Working!
WRITING&
COLOURING BOOKS(For Playtime)
POPCORN
SCRIPTS&
SPEECHESHow To Grab An Audience’s Attention
Simplifying The ComplexStructure
ICE CREAM
Act Three
The Outcome & The Players
What are the benefits?
Who are we?
How to get in touch
Money spent crafting corporate comms that aren’t read
+Money spent on leadership and motivational training that is
forgotten because it’s not put into practice
+Cost of downtime as a result of low levels of engagement
and motivation=????????
BUT IF YOU COULD REDUCE THIS BY EVEN 5%....?STORYTELLING IS HERE TO HELP!
(Let alone how much you’ll improve your Employee Value Proposition, your Culture, your wellbeing and enthusiasm…)
Business Case / Return On Investment
The Players - who are we?
Freddy
The TV and Creative Dude
Freddy brings the emotions and excitement we experience when watching TV to the
corporate world
He has over 20 years experience of making programmes for major worldwide
broadcasters and global brands
JoThe Corporate Guru
Jo blends the structure of creative corporate communications with change leadership to
inspire employee engagement
She has over 20 years experience managing transformational change for many major
household names
Under the Rooftops is a multimedia creative communications agency, which brings the magic of television and film making to the world of business
We can help you make the complex simple, learn how to create and tell unforgettable stories, write great copy, explain and entertain, and give you a head start before you’ve even started!
Our ExperienceDesigning and delivering Storytelling breakfast
events for multiple corporate executives
Creating a ‘Storytelling for Leaders’ campaignwith Coca-Cola
Corporate Storytelling Thought Leadership articles
Documentaries and drama for Discovery,National Geographic, the BBC
and many more
And having a sixyear old daughter!
