Creative Brief#OnlineCreativeJam

Oct 4th – 7th, 2019

2. Download and use at least 2 vintage elements from any of the exclusive kits curated by Erik Spiekermann’s team and the Tipoteca Museum for this campaign. There are 4 kits to choose from:

Sync the brand new Tipoteca typefaces curated by Erik Spiekermann especially for the Online Creative Jam.

Download Poster Kit

Download Motion Kit

Download UX Kit

3. Submit your artwork by posting it as a photo or video to your Instagram feed between 12:00pm noon CET 4th October and 12:00pm noon CET 7th October using the hashtags #OnlineCreativeJam and #Contest, and include in your post which Adobe CC app you used. Eligible submissions will include only Instagram Feed Images or video publications on Feed. Instagram Stories or any other formats are not allowed.

Tip! You can also share your work in progress over the weekend to get feedback from your friends, the creative community, and our evangelists before submitting your final artwork.

Instructions1. Read the Theme and create an original

design project based on the proposed topic detailed in the following page.

Create a static or animated visual that will speak for you, where you can experiment with several Creative Cloud apps and techniques to find your inner creative voice. This is a chance to win a trip to Adobe MAX, but also a chance to practice “Createfulness” for your own benefit.

Important: Adobe Creative Cloud products must be used to create your submission. If you don’t have Adobe Creative Cloud you can use a free trial. No purchase required.

“How would attending Adobe MAX help you to be your MAX self?”

What is your most unique creative quality? Does the way you use color touch people’s soul? Are your animations hypnotizing? Or perhaps you’re more of a lean concept person?

Create a static or animated visual showing us what makes you YOU and how attending Adobe Max in L.A. could help you develop your skills and push you to become your MAX self.

The Theme

Eligible submissions will include only Instagram feed images or video publications. Instagram stories or any other formats are not allowed.

• Formats must adhere to official Instagram requirements.

• Instagram stories are not allowed.• Submissions can be images or videos. Video or

animated submissions must be between 5 - 30 secs. • Online submission format: JPG. Or mp4.• Music or audio is allowed. • Recommended file size for videos: 15 – 150 MB. • Recommended Adobe CC tools: Photoshop, Illustrator,

InDesign, Premiere Pro, After Effects, Premiere Rush, Dimension, Character Animator, Capture, Adobe Fresco, Illustrator Draw or Adobe Spark.

• To participate in the challenge, you must have an Instagram account. During the submission period, upload your artwork to your Instagram feed following the requirements in the brief.

• You must set your Instagram posts to public in the account settings in order to receive your submission.

• By submitting your entry, you agree and warrant that your entry is your own original work and complies with the Terms and Conditions of the competition.

• Your submission must include the hashtag in order to be eligible. By using the hashtag in connection with your Instagram post, you are acknowledging and agreeing that Adobe has the right to access your post with Instagram API.

Submission Specs Important Considerations

The winner will be jetting off to L.A. with a friend on an all-expenses-paid trip to Adobe MAX – The Creativity Conference, 4th -6th November 2019.

Please read the Terms and Conditions carefully to verify what expenses are included and the dates required for your availability to travel.

The winner will be announced on or around 14th October. The winner will be contacted via direct message on Instagram from Adobe’s agency Instagram @DRDigitalAgency.

A panel of qualified judges, designated by Adobe, will select the winning design from all entries correctly submitted in accordance with the terms and conditions.

The judges will make their selections based on the following criteria:

• 25% Creativity• 25% Originality, especially using the vintage elements• 25% Overall design • 25% Artistic composition

Judging criteria The Prize

Before you start, don’t underestimate the importance of feeling inspired. Take a look at all the available resources to spark your creativity and coax out that winning idea. Top

creatives offer their tips and advice on using vintage elements in surprising new ways, as well as techniques to make the most out of your time.

Discover all the resources here.

Getting started!

Good Luck!