creative confidence learning community learning communitymomentum
TRANSCRIPT
creative confidencecreative confidence
learning community
Learning communitymomentum
Learning communitymomentumoptimism
innovation is not an event
innovation is a (design) process
d.mindsets
d.mindsets
Focus of dp0 (design project 0)
EMPATHYgives confidence that you are working on a meaningful problem;forces you to take a perspective other than your own
IDEATIONgives you copious and diverse design solution possibilities to select, develop and test
PROTOTYPING & TESTgives confidence that your solution meets the need you uncovered;accelerates learning when you adopt a low-resolution prototyping mindset
Mini project for today:
Improve the car maintenance experience . . .
Mini project for today:
Improve the car maintenance experience . . .
What could we do to improve the car maintenance experience?
Erica:Truck owner
John:Mechanic
Play: the role of an “imposter” ethnographerNote: what is important to Erica and John
Erica:Truck owner
John:Mechanic
To feel empowered“It makes me feel good” (to drive up in the big truck)
To trust her mechanic“I have to trust, I have no other choice”
To appear knowledgeable“I don’t want to look dumb, or sound dumb”
To learn“I wish they would let me go in the bay . . . So I could learn more”
To be independent“I can deal with the situation . . . I can figure out what I need to do and just do it”
What’s important to Erica?
What’s important to John?
To build relationships with customers“I love the clientele… familiar faces that come back time and time again comprise 80% of my enjoyment of my job.”
To be trusted“You think you had a good reputation, but it wears on you when people question you.”
To tackle a challenging problem“Watching it drive out of the driveway with no problem at all”
“I listen to Car Talk on my day off to listen to peoples’ gripes and see if I can get the answer.”
To service knowledgeable clientele“They understand stuff, so it’s not a big battle”
What’s important to Erica
To feel empowered“It makes me feel good” (to drive up in the big truck)
To trust her mechanic“I have to trust, I have no other choice”
To appear knowledgeable“I don’t want to look dumb, or sound dumb”
To learn“I wish they would let me go
in the bay . . . So I could learn more”
To be independent“I can deal with the situation . . . I can figure out what I need to do and just do it”
In the context of car maintenance,How might we enable Erica . . .
To feel empowered
To trust her mechanic
To appear knowledgeable
To learnTo be independent
To build relationships with customers“I love the clientele… familiar faces that come back time and time again comprise 80% of my enjoyment of my job.”
To be trusted“You think you had a good reputation, but it wears on you when people question you.”
To tackle a challenging problem“Watching it drive out of the driveway with no problem at all”
“I listen to Car Talk on my day off to listen to peoples’ gripes and see if I can get the answer.”
To service knowledgeable clientele“They understand stuff, so it’s not a big battle”
What’s important to John
To build relationships with customers
To be trusted
To tackle a challenging problem
To service knowledgeable clientele
In the context of car maintenance,How might we enable John . . .
HOW to brainstorm: Rules
In the context of car maintenance,
To feel empoweredTo appear knowledgeableTo trust her mechanicTo learnTo be independent
Select One Need for Your UserBrainstorm in Team: 12 minutes
To tackle a challenging problemTo be trustedTo build relationships with customers To service knowledgeable clientele
HMW enable Erica . . . HMW enable John . . .
In the context of car maintenance,
To feel empoweredTo appear knowledgeableTo trust her mechanicTo learnTo be independent
Select One Need for Your UserBrainstorm in Team: 12 minutes
To tackle a challenging problemTo be trustedTo build relationships with customers To service knowledgeable clientele
HMW enable Erica . . . HMW enable John . . .
In the context of car maintenance,
To feel empoweredTo appear knowledgeableTo trust her mechanicTo learnTo be independent
Select One Need for Your UserBrainstorm in Team: 12 minutes
To tackle a challenging problemTo be trustedTo build relationships with customers To service knowledgeable clientele
HMW enable Erica . . . HMW enable John . . .
Selection :: Post-Brainstorm
THERE IS NO ‘BEST’ IDEA
DON’T EDIT BASED ON FEASIBILITY YET
MAINTAIN YOUR INNOVATION POTENTIAL
All the creative, wild, bad, OK, and undeveloped ideas from your brainstorm
Yield familiar and incremental results
When evaluated with typical “attractive” and “feasible” criteria before direct implementation
idea selection is a critical step
All the creative, wild, bad, OK, and undeveloped ideas from your brainstorm
Can be developed for feasibility
Selected for potential
we will select and develop high potential ideas
IDEATION : Select multiple concepts
Use contrasting selection criteria to preserve innovation potential
Dishmaker by Ted Selker and Leonardo Bonanni from MIT
prototyping is an
ATTITUDE
keep it
LO-RES
create
EXPERIENCES
July 7-9th, 2008
Prototyping Activity
AS A GROUPChoose ~3 ideas that have the most votes
IN PAIRSDivide into pairs and assign one of the ideas to each pair Take 8 minutes to make a tangible version of the idea
Get Feedback
Find a pair designing for the other userTest your ideaPlay the role of Erica or John as you are giving feedback.4 minutes for each share/test, then switch.
Share your results :: Headline!
Share an idea you created.What was the feedback?Where would you take it?
EMPATHYgives confidence that you are working on a meaningful problem;forces you to take a perspective other than your own
•imposter ethnographers•observe what people say & do to infer what they think & feel•extreme users
IDEATIONgenerates many unexpected and diverse alternatives to draw from when looking for a new approach
•defer judgement, wild ideas, build on ideas of others•select multiple concepts with different criteria
PROTOTYPING & FEEDBACKaccelerates learning, reduces risk, and gives confidence that your solution is desirable, feasible and viable
•attitude of experimentation•lo-res experiences
EMPATHYgives confidence that you are working on a meaningful problem;forces you to take a perspective other than your own
•imposter ethnographers•observe what people say & do to infer what they think & feel•extreme users
IDEATIONgenerates many unexpected and diverse alternatives to draw from when looking for a new approach
•defer judgement, wild ideas, build on ideas of others•select multiple concepts with different criteria
PROTOTYPING & FEEDBACKaccelerates learning, reduces risk, and gives confidence that your solution is desirable, feasible and viable
•attitude of experimentation•lo-res experiences
EMPATHYgives confidence that you are working on a meaningful problem;forces you to take a perspective other than your own
•imposter ethnographers•observe what people say & do to infer what they think & feel•extreme users
IDEATIONgenerates many unexpected and diverse alternatives to draw from when looking for a new approach
•defer judgement, wild ideas, build on ideas of others•select multiple concepts with different criteria
PROTOTYPING & FEEDBACKaccelerates learning, reduces risk, and gives confidence that your solution is desirable, feasible and viable
•attitude of experimentation•lo-res experiences
EMPATHYgives confidence that you are working on a meaningful problem;forces you to take a perspective other than your own
•imposter ethnographers•observe what people say & do to infer what they think & feel•extreme users
IDEATIONgenerates many unexpected and diverse alternatives to draw from when looking for a new approach
•defer judgement, wild ideas, build on ideas of others•select multiple concepts with different criteria
PROTOTYPING & FEEDBACKaccelerates learning, reduces risk, and gives confidence that your solution is desirable, feasible and viable
•attitude of experimentation•lo-res experiences
d.mindsets
