creative economy strategy - holyokeredevelopment.com€¦ · how are we promoting the creative...
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Creative Economy StrategyCity of Holyoke Objectives and Work plan
Friday, Sept 27th, 2013 Jeffrey C. BianchineCreative Economy Industries Coordinator
Marcos A MarreroDirector, Office of Planning & Economic Development
www.HolyokeRedevelopment.com
Outline
1.What is the Creative Economy?
2.Why is it important?
3.How did this become a local strategy?
4.How is the City promoting a local Creative Economy?
www.HolyokeRedevelopment.com
What is the Creative Economy?
The Concept& Industries
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Made in Holyoke
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GMA Monthly Mash up – Nominated for Emmy
Made in Holyoke
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Why is it important?
• Workforce
• Entrepreneurship
• Value added
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How did this become a local strategy?
Vision: Holyoke as a hub for Creative IndustryMission: Support, Grow and Showcase
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How are we promoting the Creative Econ.?
• Support: Groundwork
• Grow: Linkages
• Showcase: Visibility
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How are we promoting the Creative Econ.?
Support
• Identifying Opportunities: CI Sector study, liquor licenses, film production, resources
• Getting “site ready”: identifying locations, navigating permits, implementing CODE Program
• Engagement: provide access to stakeholders ideas and projects
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SUPPORT, GROW & SHOWCASE
Change of Occupancy Development EvaluationsC.O.D.E. Service Program
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How are we promoting the Creative Econ.?
Grow
• Information: resource lists, key contacts
•Business Development:resource panels, open hours
• Industry Building: networking events, making links in the community and with regional partners
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SUPPORT, GROW & SHOWCASE
BUSSINESS DEVELOPMENTCreative Resource Panels & Open Office Hours
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How are we promoting the Creative Econ.?
Showcase
• Communication: Online, City marketing/branding, media relations, and CE report
• Creative Placemaking: Public art, City Hall restoration, Pop-ups
• Assisting large draw events: Concerts, Parades, Passport, HPOV, Monster Ball, etc…
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SUPPORT, GROW & SHOWCASE
Holiday Holyoke
Holyoke: Points of View
CREATIVE PLACEMAKING
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PUBLIC ART
SUPPORT, GROW & SHOWCASE
Mosher Street Rail Bridge
Traffic Signal Boxes
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SUPPORT, GROW & SHOWCASE
Main Street Visual Voice . . . use the empty storefronts as a canvas for the community to express their ideas about how those spaces could be put to use. . .
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Questions?