Creative intentClient requirement

By Amy, Richard, Laurren

Creative intent

• The photographers has full control over the content he/she creates.

• As it is your own work, you may be overly critical.

• You have to come up with creative ideas which can be quite difficult for some people.

• The image below shows the creativity that comes when you are not working for a client.

• Would typically need more money to do something creative but usually you will have less money compared to a client required job.

Client requirement

• The photographer has to follow what the client has asked for e.g. product like anti-wrinkle cream (shown below).

• You have to follow strict guidelines which usually takes all of the creativity out of the work. E.g. colour. Asda = green.

• You’d know what to do straight away.• You have to refer back to the client often,

which can be time consuming.• This image below doesn’t show creativity

as it is client based work, there is nothing particularly different compared to other advertising images.

• There are strict rules to follow with advertising client based work e.g. the ASA.