creative spin experimenting to enable ccis’ spillover for innovation places - kosice, 03/09/2013
TRANSCRIPT
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Creative SPIn
Experimenting to enable CCIs’ spillover for innovation
PLACES - Kosice, 03/09/2013
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The impact of cultural investment
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Sempé
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Creativity – Multi-dimensional
Creativity” is defined as a cross-sector and multidisciplinary way, mixing elements of “artistic creativity”, “economic innovation” as well as “technological innovation.”
Economic creativity
Cultural creativity
Scientific creativity
Technological creativity
A process of interactions and spill-over effects between different innovative processes
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Creative SpIN (URBACT)
Objective: define and test tools and methods to best connect CCIs with other sectors of the economy and public/social services in order to stimulate “creative spillovers” for innovation.
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Birmingham
Obidos
Tallinn
Rotterdam
Kosice
Bologna
Essen
Creative SpIN (URBACT)
Mons
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Birmingham
Obidos
Tallinn
Rotterdam
Kosice
Bologna
Essen
Creative SpIN (URBACT)
Mons
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Sectoral focuses
Sectors Interested cities
Manufacturing Kortrijk, Bologna, Tallin
Healthcare, wellness Birmingham, Rotterdam, Obidos
Tourism Mons, Kosice
ICT/R&D Wroclaw, Kosice, Tallin, Mons
Urban development – including green energy, climate change and port/logistics
Essen, Rotterdam
Education services Birmingham, Bologna, Kosice
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Create something that is aesthetically pleasant(image and community identity)
Help understand relations by visualising ideas
Transform a product/service into a full-immersive experience
Combine empathy and rationality to find context/user-based solutions
Creative professionals can…
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CCIS Spillover Opportunities with ICT
Source: projet Digibic
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Examples of Spillover (a)
How: a « war » room involving artists, film makers, designers, etc. to rethink the company and create a new narrative.
How: artistic/creative exercises using interactive systems based in analysing data from body movements and transforming them in sound and visual perceptions allowing the user to communicate with its body
How: collaboration between 30 companies from the healthcare cluster Eurasanté (LM) and a design company.
Manufacturing
Healthcare
ICT/R&D
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Examples of Spillovers (b)
How: workplace and exhibition area for entrepreneurs, students, artists, scientists and citizens at Buda Island, as part of urban reg. process.
How: merging the Helsinki University of Technology, the Helsinki School of Economics, and the University of Art and Design Helsinki.
Urban development
Branding & tourism
Education services
How: integrate culture in economic dvpt. and branding strategy.
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Thank You
Philippe KernKEA Managing Director
Creative SpIN Lead Expert
www.keablog.com
www.keanet.eu
KEA Creative Europe on LinkedIn and Facebook@keatweets