FOR

ADVERTISINGJOU-MAN WU

ADV624

CREATIVE THINKING

/// CONTENTS ///

CULTURAL MOVEMENT

SOCIAL LISTENING

TREND REPORT

SIMMONS

SEGMENTATION

CDJ(CUSTOMER DESICION JOURNEY)

A P O S I T I V E S E N S E O F

R E L A X E D C O N T R O L

A SENSE OF RELAXED CONTROL

hat is a great way to live and work? Making positive changes in our life requires having a clear head, so a sense of relaxed control might be the best way to make us achieve at a high-level at work and in our day-to-day life. If you are like me and you think I am talking to you- you like getting things done and doing them well, yet you want be more relaxed and accomplishe much more with much less effort. If so, you're at the right place at the right time. Let's take a strategic journey to give ourselves a deeper understanding about how we can create a better future for ourselves, shall we?

W

A SENSE OF RELAXED CONTROL

THE IMPACT OF SMARTPHONES

CULTURAL MOVEMENT

A SENSE OF RELAXED CONTROL

Yes, there's.

W e k e e p c h e c k i n g o u r p h o n e s o v e r a n d over again, and we never know when we'l l b e s a t i s f i e d . T h i s i s w h a t p s y c h o l o g i s t s c a l l " V a r i a b l e r a t i o n r e i n f o r c e m e n t . "

T h e r e f o r e , " T e x t N e c k " i s b e c o m i n g a w o r l d -w i d e h e a l t h c o n c e r n , af fect ing young people.

This pain could not only caused by smartphone, but also any other technique device. This cultural movement, a movement has already changed the way we live and work. The impact of smartphones should be giving us a much more benefit with much less effort in the present of avoiding "Text Neck."

Carrying our smartphones wherever we go has become one of the biggest issues in the 21st century, so we may wonder how this influences our daily life. Is there a cultural movement in it?

No doubt about it. Almost every one of us has "checking h a b i t . " S m a r t p h o n e s allow us to seek rewards, like new updates, Twitter feeds , texts and emai ls .

TEXT NECK

Cultural movement

A SENSE OF RELAXED CONTROL

SOCIAL ANXIETY

SOCIAL LISTENING

S o c i a l l i s t e n i n g

A SENSE OF RELAXED CONTROL

What is Social Anxiety?Social anxiety is the fear of interaction with other people that brings on self-consciousness, feelings of being negatively judged and evaluated. As a result, it leads to avoidance.

S o c i a l l i s t e n i n g

A SENSE OF RELAXED CONTROL

A SENSE OF RELAXED CONTROL

THE FUTURE OF HEALTH TREATMENT

TREDNREPORT

INTRODUCTIONTREND REPORT

Not only has technology increased enormously, but so has the expansion of health treatment and life extension science. In the 21th century, people live much longer than ever before and care about staying healthy and youthful throughout their lifetime. That means that marketing has seen a global demand in the realm of health care and anit-aging medicines, and the demand will only increase.

T r e n d R e p o r t

A SENSE OF RELAXED CONTROL

VOICE DISORDERS BEVERAGE INNOVATION BRAIN IMPROVMENT

The Future Of Healthy

Treatment

Voice Disorders

Beverage Innovation

Brain Improvment

VOICE DISORDERS" Your voice is my favorite sound. "

Voice RehabilitationA p ro fes s iona l speech - l anguage pathologist performs a non-medical evaluation of a patient and, when indicated, executes a plan to improve their voice quality.

DEFINITIONA voice disorder is characterized by the abnormal production and/or absences of vocal quality, pitch, loudness, resonance, and/or duration, which is inappropriate for an individual's age and sex.

Natural Vocal CareSprout's Voice Formula is a natural supplement designed to enable your voice to be smooth and clear. Sprout's Voice Formula has been tested by professionals whose work requires their voice to be at top quality, and by people suffering from chronic or temporary hoarseness and inflammation.

Voice TherapyAlso known as speech therapy or voice training, encompasses a myriad of techniques employed in the management of voice disorders or for improvement human voice for the purposes.

VOICE DISORDERS

RECOMMENDATIONHaving a high-quality and healthy voice is much more significant than ever before. Nowadays people have social networking services to connect people easily. They care about their first impression when meeting new people. Taking good care of their voice by using herbal medicine and/or some high-tech treatment can make a great impact, such as Sprouts this company providing the remedies with all-natural supplement to promote a healthy voice for us.

The Future Of Healthy

Treatment

Voice Disorders

Beverage Innovation

Brain Improvment

BEVERAGE INNOVATION" Take care of your body. It is the place you live. "

Antioxidant Drinks

Antioxidant drinks generally promote good health by reducing the risk of heart attack, cancer, and stroke. Vitamins A, C, and E are natural antioxidants that can be found in many antioxidant energy drinks.

DEFINITIONInnovation and development of beverage programs across a broad spectrum of categories and markets positions to the beverage industry internationally.

High Protein Yogurt Drinks

Powerful Yogurt Drinks are simple, clean and delicious that include nothing but great tasting, all natural, nutritious ingredients with 20 grams of protein.

Relaxation Drinks

A relaxation drink is a non-alcoholic beverage containing calming ingredients which may be found in nature. It is a functional beverage which is similar to calming tea but unlike calming tea, it may contain more than one active ingredient.

BEVERAGE INNOVATION

RECOMMENDATIONRather than considering the chemical composition which may cause damage to our health, we can be much more confident with these beverages in terms of if they really fit our bodies' needs. Beverages can include supplicments such as vitamin E, vitamin C, and beta-carotene which remain at the skin health and anti-aging. In the long run, these beverage industries need to focus on nutrition and health benefits for the human body and what specific functions the beverage does for everyday living and for anti-aging.

The Future Of Healthy

Treatment

Voice Disorders

Beverage Innovation

Brain Improvment

BRAIN IMPROVMENT" Beauty is nothing without brains. "

Headband Device

Muse also provides a variety of stress-buster and focus-improvement exercises to help us improve our mood, balance and serenity over time. Just like a heart monitor helps us make the most of a treadmill workout, this combination of feedback and exercise is designed to help us establish more control over our state of mind.

DEFINITIONOur brain is like the command-central for our body. Everything we do, think and say depends on our brain.

BrainHQ

When it comes to brain fitness training, BrainHQ is best in class. Built by a team of top neuroscientists, it includes exercises proven in dozens of published studies to make real and lasting improvements in brain function.

Learning a second language slows brain ageing

Learning a foreign language can increase the size of your brain. This is what Swedish scientists discovered when they used brain scans to monitor what happens when someone learns a second language. The study is part of a growing body of research using brain imaging technologies to better understand the cognitive benefits of language learning. Tools like magnetic resonance imaging (MRI) and electrophysiology, among others, can now tell us not only whether we need knee surgery or have irregularities with our heartbeat, but reveal what is happening in our brains when we hear, understand and produce second languages.

BRAIN IMPROVMENT

RECOMMENDATIONThe brain is the most complex part of the human body. For centuries, humans have undergone the process of exploring a bunch of knowledge on the world by taking the advantage of using our brains. Every part of our brains has different remarkable functions to evoke a better future. From the report showing the fact that Technology is changing the way our brains work which causes us to live with high blood pressure and anxiety. Getting to know our brain can be a good approach to enhance our lifestyle and quality of life. A product called Muse is really tapping into a new way of thinking for human being. A remarkable way to unveil how to control our brains by this integrated system to help people calm their minds to live a better life.

A SENSE OF RELAXED CONTROL

THE ISSUE OF HEALTHBY THE NUMBERS

SIMMONS

A SENSE OF RELAXED CONTROL

At the age of 18 to 49, people are 11% less likely to pay just about anything when it concerns their health.

Over the age of 50, people are 14% more likely to pay just about anything when it concerns their health.

People who will pay just about anything when it concerns their health are 85% more likely to always try to eat healthy foods and maintain a balanced diet.

People who won't pay just about anything when it concerns their health are 7% more likely to try to eat healthier foods these days.

Simmons

A SENSE OF RELAXED CONTROL

DIFFERENT TYPES OF LIFESTYLE

SEGMENTATION

Segmentation

A SENSE OF RELAXED CONTROL

A SENSE OF RELAXED CONTROL

MY PERSONAL EXPERIENCE

CUSTOMER DECISION JOURNEY

Herbalife International is an American multi-level marketing company that develops, markets and sells nutrition, weight management and skin-care products globally. As I remember, three years ago, one friend of mine recommended me to buy Herbalife's product. She told me once I tried this product, not only can I lose my weight, but also I can have a healthier life.At the first, I thought it would be a very wonderful experience, even though the price of the product is expensive and as a student at that time it was kind of unaffordable to me. However, after a couple times of purchasing Herbalife's experience, it turned out to be so unappetizing and very disappointing.

T r e n d R e p o r t

A SENSE OF RELAXED CONTROL

THE EXPERIENCE OF PURCHASING HERBALIFE'S

PRODUCT

CDJ

A SENSE OF RELAXED CONTROLExperience Of Buying A Healthy Meal Nutritional Shake Mix

A SENSE OF RELAXED CONTROL

id you enjoy taking this journey with me so far?People make their own decisions sometimes with uncertainties, and this kind of result could not be self-conscious on our own. All the time we may wonder how we can live a better life in the lack of disatisfaction and unhappiness. This souldn't be matter if we understand ourselves better.

The purpose of this journey is to take our living quality and self standard into a much great level by using the tools to go through the process of understanding ourselves. Humans have a certain tread to follow wherever we live, whatever we want, and whenever we born. It shouldn't be a problem for us to reconsider or be skeptical toward what we believe. Give ourselves a chance to have a sense of relaxed control for a living water flowing out of our life.

D

C o n c l u s i o n