creativity course assignment2
TRANSCRIPT
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LOOK AROUND…SURPRISES ABOUND
Moyara RuehsenCreativity CourseAssignment #2
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I have a confession to make.
I shop……a lot…
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…for food.
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Why? Because I’m obsessive compulsive about getting the best
deal and finding the specific brand I want…even if it means driving all
over town.
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But not until now have I paid close attention to the shopping experience at
each of these stores. Consider their entrances…
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What’s with these unsightly garbage cans next to these main
entrances???
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Trader Joe’s = edgy punk
Wholefoods = Katy Perry’s Extraterrestrial
Safeway = pop music with creepy subliminal advertising mixed in
Savemart = no music at all
Have you ever listened to the music on the sound system?
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Or looked up at the ceilings…
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Wholefoods has core
values? Way up there out of sight…who
knew???
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What about the floors?
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Filthy cracks and scuff marks at SaveMart and Safeway made the food seem less appealing.
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Would I want to shop here with my kids?
Safeway only has pink carts that don’t really touch the ground, and are dirty
Staff of life has gender-neutral colors and carts that feel like carts
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But who can resist Trader Joe’s coloring contests and stickers???
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Trader Joe’s also distinguishes itself by carrying fewer brands...except when it comes to wine and
bread
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Every imaginable kind of bread
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Ughhh, I give up. Too
many choices to
choose from.
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But then there is Trader Joe’s wine
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Who doesn’t love the folksy
descriptions? And there’s
something for every one’s price
range.
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Safeway is trying to upgrade it’s wine section with a “cellar”
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But the endless rows of wine are simply unappealing
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Staff of Life doesn’t even try
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Staff of Life distinguishes itself with its bulk food bins
And specialty cheeses
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Cheeses are supposed to be Wholefoods’ forte, but this color
scheme and location at the back of the store make it less appealing
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What about displays?
19 cents seems much more appealing than “free”
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How do these stores advertise?
New Leaf has informational articles and recipes in its monthly magazine of specials
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Trader Joe’s doesn’t need to offer sales. It tells stories…
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…to get me into the store, and tempts me with chocolate when I
leave
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The clear winner in my book?