creativity first - amsterdam fashion institute
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creativity first
AMFI - AMSTERDAM FASHION INSTITUTE
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creativity first
ability accomplishment art boldness brilliance conception creation
craftsmanship fabrication feel idea image imagery ingenuity insight
inspiration intelligence invention
inventiveness finesse flair genius mastery originality perceptibility
proficiency realization resourcefulness spirit style talent taste touch
vision wit workmanship
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integrated learning
AMFI-AMSTERDAM FASHION INSTITUTE
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1 bachelor’s
course
3 departments
1250 students
15% boys
85% girls
20% internationals
Subsidized by the government
In Holland the only FIT-Fashion Institute of Technology-
Part of the Hogeschool van Amsterdam
80 teachers
20 staff
integrated learning
AMFI-AMSTERDAM FASHION INSTITUTE
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interdisciplinairy education based on creativity
THE FASHION CHAIN
right&left brain creative&technical thinking
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every department an english version
INTERNATIONAL
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production room | auditorium | lab
THE HOUSE AND ITS ROOMS
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ABILITIESfashion&design | fashion&management | fashion&branding
creativitypersonal vision & passion international perspective
COMMERCIAL ATTITUDE
spotting the future/trends
feeling for material, shape & colour
team playerleadership &communication skills
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designer industry art director
creative manager production manager
brand manager corporate identity manager buyer/product manager
purchasing agent/manager sourcing manager
product development specialist Supply chain management
independent designer fashion editor
brand engineer visual strategist
knitwear, jersey/cut&sew designer sizepec & fitting expert
production manager concept design management
forecaster independent designer
international salesmanager textile technologist
retailconcept manager quality coordinator
concept developer marketing coordinator
integrated learning
THE FASHION PROFESSIONAL
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profile FASHION&DESIGN
“A conceptual thinker with a personal vision and a great talent as a creator.”
“She is a contextual thinker and a clever creator.”
“A visionary thinker who connects a good intuition with common sense.”
independent designer industrial designer Fashion Forecaster
Makes a statement » visual-ises this into an exceptional fashion collection.
Loves and is very good in »working with materials, colour and shape.
Uses » patterns and tech-nique as inspirational tools.
Does costings for »projects.
Leads » a small team.
Brings » personal ideas into the industry.
Makes » design concepts for brands.
Thinks in a » visionary way about fashion for the masses.
Calculates the costs of »her products.
Can » work in a team.
Analyses » social, political and economical move-ments in he world.
Developed a great intui- »tion for future lifestyles
Is able to » translate this into trends, materials, shapes and colour.
V » isualises this alone or with a team.
C » reates the inspirational sources for designers and companies.
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profile FASHION&BRANDING
“A conceptual thinker, a visionair and a strategist.”
“He is an inspiring conceptual designer and communicator.”
“He is a practical and creative doer and communicator.”
brand engineer concept developer creative manager
Makes strategies » about consumer behavior and lifestyles
Analyses » social, cultural and economical developments and makes connections to the fashion industry.
Creates and visualises con- »cepts around the identity of existing clothing brands.
Brings » concepts to realiza-tion.
Gives direction to a team. »
Shapes the future »
Uses his intuition and »good brains to spot future lifestyles and trends.
Creates » new brand identities and develops strategies to promote them.
Using » all kind of media to com-municate his products.
The inspiring leader of a »team.
Organises the execution and »communication of design.
Creates » and manages a team.
Guards the process » from strategy to execution of a product.
Handles the budget as a »creative part of the process
The » spider in the web between commissioner, customer, designer and producers.
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profile FASHION&MANAGEMENTbuyer/ productmanager“She is a cosmopolitan businesswoman and communicator. An analytic decision-maker with a great feeling for fashion and a strong vision on future trends.”
productionmanager“She is fascinated by the fashion indus-try and always in search to find the best ways to make things happen. She is a superplanner and a quality freak.”
creative retailmanager“He is a concept developer and a com-municator who is fascinated by the fashion market. He is visionary, strategic and analytic at the same time.”
Buyer and the productmanager »both make products; the buyer buys for a company and the pro-ductmanager sells to a company.
Translate branding concepts » into strategic planning.
Make a » collection plan as part of the whole strategy.
Work with targets to » keep a balance between quality and quantity.
Work together with a stylist or »lead a team of stylists through-out the whole process.
Translates » developments in the fashion industry into demand and/or supply chain strategies.
Monitors products » from start to finish.
Uses her knowledge of the »fashion chain to translate the de-mands of the product manager.
Gives a » creative input to the production process with her knowledge of different cultures, economical changes, technique and communication technology.
Works with product manag- »ers and buyers.
Makes creative business strate- »gies and works them out into sales analyses and plans.
A » global manager, monitoring the fashion world, analysing and creating.
Making the » sales strategy for a retail chain like H&M.
Responsible for » strategic con-cepts of visual merchandising for the company worldwide.
Functioning as a top manager »in the company.
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PRODUCT BASED MENTALITYintegrated learning
WORKSHOP
TOOLSHOPS
THEORETICAL
BACKBONE
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THE FASHION WORLD AND MEtheoretical backbone | workshops | toolshops
prototype inspiration bookstyle book
year onefirst ‘general’ semester
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ME AND THE FASHION WORLD theoretical backbone | workshops | toolshops
year onesecond ‘specialisation’ semester
basic garment
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QUALITY + QUANTITYtheme based learning
year two
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year three
integrated learning
FASHION TALENT
MINOREXCHANGE
WORKPLACEMENT
SPECIALISATION
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HOW TO BECOME A PROFESSIONAL
specialisation&
minors
internship uu
graduat ion u
brand engineer
creativemanager
conceptdeveloper
retailconceptmanager
buyer/productmanager
productionmanager
independentdesignerforecaster
designerindustry
fashion& future individuals research exchange magazine textile
internationalproduction
make, buy & sell design
brands, identity & communication
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year three
integrated learning
MINOR INTERNATIONAL PRODUCTION
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reality school
INDIVIDUALS
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year four
the fashion professional
INTEGRATED LEARNING
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year four
debate | show | exhibition
FASHION TRANSIT
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educational : programmes connected to the industry
participation - amsterdam international fashion week | show + backstage
internships | with highly classified companies worldwide
exchange programmes | with schools worldwide
advisory board: modint | mr.h.bekke bijenkorf | mr.j.berger
unit | ms.n.van’tveer. cool-cat | mr.r.kahn kessels-kramer | mr.e.kessels
trade industry: smel blend magazine cultuurfabriek htnk g-star suit supply elsevier magazine glamour elle sissy boy they vlisco youngurbans mexx la colors kuyichi la vie en rose platform 21 10 feet
zenngi | ms.m.wigger
AMFI AND THE FASHION BUSINESS integrated learning
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excursions | internship | projects
AMFI AND THE FASHION BUSINESS
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debate about the fashion world and fashion education
EVENINGS AT THE AMSTEL
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sharing value
AMSTERDAMModintAIFW- Amsterdam International Fashion Week
DFF-Dutch Fashion Foundation
The ModefabriekWorld Fashion CentreHTNK
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industry & education sharing value
IAF & IFFTI
IAF FIT | NY RMIT university
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THE CREATIVE COMMUNITY AMFIintegrated learning
The teachers and the studentsWorking togetherShowing their talent
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THE FUTURE OF FASHION
creativity first