design protection: protecting creativity in fashion (exploring patenting and design protection)
TRANSCRIPT
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PROTECTING CREATIVITY IN FASHION(EXPLORING PATENTING AND DESIGN PROTECTION)
BY-Nishant Kewalramani
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AGENDA
Thinking Beyond Trade marks
Patent Protection
Design Protection
Case Illustrations
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IS TRADEMARK PROTECTION ADEQUATE? What is a trademark
Source Identifier Differentiated products
What does it protect- Brand Value Protection against infringement Protection against Dilution
What it does not protect Technical innovations in Fashion Look & Feel- when the product is launched
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WALMART V. SAMARA BROTHERSTHINKING BEYOND TRADEMARKS Walmart- creation of knockoffs
Product Packaging
v.
Product Design
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Super Star Shoe
Inherently Distinctive?
Acquired Distinctiveness
Whenever no clear answer assume to be design
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PATENTS Subject Matter - Inventions
Term - 20 years
Rights – Make Use Sell Offer for sale Import
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INVENTIONS
Subject Matter
Usefulness
Novelty
Non-obviousness
Specification
PATENTS
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US PATENT 5,005,218 An aperture in a
body of a garment co-acts with a part of the garment to produce a combination of two dimensional image or design appearing on the garment with a three dimensional part of the garment
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FASHION ILLUMINATION SYSTEM
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MODIFICATION OF ILLUMINATION SYSTEM One or more
concealed light sources positioned so as to illuminate the skin of the wearer as opposed to focusing attention on the light sources themselves.
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CROCS V. HOLEY SOLES Crocs Footwear pieces and
manner of manufacture Footwear pieces molded
from lofted material One or more ventilators
in footwear surrounded by liquid conductors capable of channeling liquid spilled on surface of footware pieces away from the foot…
CROCS
HOLEY
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DESIGN PROTECTION
Aesthetic appearance of an article
Term 15 years (10+5)
Ornamental features should be novel
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NOVELTY & CREATIVITY
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ISSUE OF FUNCTIONALITY Ornamental characteristics to be separated
from functional characteristics.
If the design is a direct result of the function then such a design is not protected.
Bell bottoms/boot cuts again
Cloth designs??? Shoe and accessories designs???
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Chain Stripe combined with chain formed letters and ball and chain periods
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Vertical lines and stippling represent contrasting fabric color relative to the other fabric color.
The dashed lines are understood to represent stitching
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TRUE RELIGION DENIM Ornamental Stitch
Pattern applied to pants
Up to $600 a pair!
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