creativity short takes

7/26/2019 Creativity Short Takes

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Creativity:Short Takes

Tom Peters/10.26.2004


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Work

Stats


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-Formulaic itelli!ece "health recor# clerks$ 6%&/%6'(

secretaries ) ty*ists$ %0&/1.%+( ,ookkee*ers$1%&/24'

+aual #eterity "sei! machie o*s$ 0&/%4'(lathe o*s$ 4&/%0'( ,utchers$ 2%&/6'

+uscle *oer "tim,er cutters$ %2&/2'( 3arm orkers$

20&/12'

Source: 5Where the o,s 7re8/NYT/0.1%.2004/#ata 14-2004


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9Peo*le skills ) emotioal itelli!ece "3iacial servicesales$ &/24'( ;s$ 2&/12'( layers$ 24&/12'


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5=ver the *ast #eca#e the ,i!!est em*loymet

!ais came i occu*atios that rely o *eo*leskills a# emotioal itelli!ece ... a# amo!>o,s that re?uire ima!iatio a# creativity. @Tryi! to *reserve eisti! >o,s ill *rove 3utile

Atra#e a# techolo!y ill tras3orm theecoomy hether e like it or ot. 7mericasill ,e ,etter o33 i3 they strive to move u* thehierarchy o3 huma talets. ThatBs here our

3uture lies.8A+ichael Co$ ichar# 7lm a# ;i!elolmes/5Where the o,s 7re8/NYT/0.1%.2004


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Frameorks


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7!e o3 7!riculture


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7!riculture 7!e "3armers


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5The Da o3 the Creative 7!e8

5ThereBs a hole e class o3 orkers i the E.S. thatBs %-millio stro!: the creative class. 7t its core are the scietists$e!ieers$ architects$ #esi!ers$ e#ucators$ artists$ musicias

a# etertaiers hose ecoomic 3uctio is to create ei#eas$ e techolo!y$ or e cotet. 7lso iclu#e# are thecreative *ro3essios o3 ,usiess a# 3iace$ la$ healthcare

a# relate# 3iel#s$ i hich kole#!e orkers e!a!e i

com*le *ro,lem solvi! that ivolves a !reat #eal o3i#e*e#et >u#!met. To#ay the creative sector o3 the E.S.ecoomy$ ,roa#ly #e3ie#$ em*loys more tha %0& o3 the

ork3orce "more tha all o3 mau3acturi! a# accouts 3ormore tha hal3 o3 all a!e a# salary icome "some 2 trillio

Aalmost as much as the mau3acturi! a# service sectorsto!ether. Indeed, the United tates has now entered

what I call the Creati!e Age"#A57mericaBs Goomi! CreativityCrisis8/ ichar# Flori#a/ $%&/10.04


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TPBs 5;e Worl# o3 Work8/Circa 1

Cotet: White-collar Hloo#,ath

Work: W=W Pro>ectsI


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Stu33


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'When land was the scarce

resource, nations attled

o!er it" The same is

happening now ortalented people"#

Sta Davis ) Christo*her +eyer$ utureW*A+T$


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5istorically$ smart

*eo*le have alaysture# to here the

moey as. To#ay$moey is turi! to

here the smart *eo*leare.8AT/06.0%.0%


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TaletI

Tia Hro: 'The irst thingto do is to hire enough

talent that a critical masso e-citement starts to

grow"#Source: %usiness."/01.".//.2/1".//3


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Schools:'-+H7


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Our education system is

a second-rate, factory-style organization,pumping

out obsolete information in

obsolete ways. [Schools] aresimply not connected to the

future of the kids theyre

responsible for.7lvi To33ler$ %usiness ."/


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The main crisis

in school today isirrelevance. ADaiel Pik$ree Agent Nation


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5+y i3e a# < et to a Kki#er!arteL *aret-teacher co3erece a# ere i3orme# that our

,u##i! re3ri!erator artist$ Christo*her$ oul#,e receivi! a !ra#e o3 Esatis3actory i art. Weere shocke#. o coul# ay chil#Alet aloeour chil#Areceive a *oor !ra#e i art at such a

you! a!eM $is teacher inormed us that hehad reused to color within the lines, which

was a state re4uirement or demonstrating

5grade2le!el motor s6ills"7 #or#a 7ya$A$A8


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5o may artists are there i the roomM Woul# you *lease raiseyour ha#s. F


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1 5Gea#i!8 HiR Schools

Desi!/Core: /Desi!/Olective: 1

Creativity/Core: /Creativity/Olective: 4


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Je !a#s: 5Thomas Staley has ot oly 3ou# ocorrelatio ,etee success i school a# a

a,ility to accumulate ealth$ heBs actually 3ou#a e!ative correlatio. Q


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ichar#Flori#a


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5The !lo,al talet *ool a# the hi!h-e#$ hi!h mar!i creative i#ustries thatuse# to ,e the sole *rovice o3 the E.S.$ a# a critical source o3 its *ros*erity

have ,e!u to #is*erse arou# the !lo,e. 7 host o3 coutriesAust hal3 a

#oRe tety-3irst-cetury Davi#s to ,e!i to ear it #o. To sta9

inno!ati!e, America must continue to attract the world7s

sharpest minds" And to do that, it needs to in!est in the

urther de!elopment o its creati!e sector" %ecause

where!er creati!it9 goes>and, 9 e-tension, where!er

talent goes>inno!ation and economic growth are sureto ollow"#A57mericaBs Goomi! Creativity Crisis8/ichar#

Flori#a/$%&/10.04

5The Da o3 the Creative 7!e8


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The Da o3 the Creative 7!e

5ThereBs a hole e class o3 orkers i the E.S. thatBs %-millio stro!: the creative class. 7t its core are the scietists$e!ieers$ architects$ #esi!ers$ e#ucators$ artists$ musicias

a# etertaiers hose ecoomic 3uctio is to create ei#eas$ e techolo!y$ or e cotet. 7lso iclu#e# are thecreative *ro3essios o3 ,usiess a# 3iace$ la$ healthcare

a# relate# 3iel#s$ i hich kole#!e orkers e!a!e icom*le *ro,lem solvi! that ivolves a !reat #eal o3

i#e*e#et >u#!met. To#ay the creative sector o3 the E.S.ecoomy$ ,roa#ly #e3ie#$ em*loys more tha %0& o3 the

ork3orce "more tha all o3 mau3acturi! a# accouts 3ormore tha hal3 o3 all a!e a# salary icome "some 2 trillioAalmost as much as the mau3acturi! a# service sectors

to!ether. Indeed, the United tates has now entered

what I call the Creati!e Age"#A57mericaBs Goomi! CreativityCrisis8/ ichar# Flori#a/ $%&/10.04


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C+ Pro3 ichar# Flori#a o

5Creative Ca*ital8: 5Jou caot!et a techolo!ically

iovative *lace uless itBso*e to eir#ess$eccetricity a# #i33erece.8

Source: New Yor6 Times/06.01.2002


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DaPik


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5The era o3 Qle3t ,raiB

#omiaceAa# the


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5The last 3e #eca#es have ,elo!e# to a certai ki#o3 *erso ith a certai ki# o3 mi#Acom*uter

*ro!rammers ho coul# crak co#e$ layers hocoul# cra3t cotracts$ +H7s ho coul# cruch

um,ers. Hut the keys to the ki!#om are cha!i!ha#s. The 3uture ,elo!s to a very #i33eret ki# o3

*erso ith a very #i33eret ki# o3 mi#Acreators a#em*athiRers$ *atter reco!iRers a# meai! makers

These *eo*leAartists$ ivetors$ #esi!ers$storytellers$ care!ivers$ cosolers$ ,i! *icture thikers

Aill o rea* societyBs richest rear#s a# share its!reatest >oys.8 ADa Pik$A Whole New Mind


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+2=irected Thin6ing


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5Ge3t-,rai style thiki! use# to ,e the#river$ a# ri!ht-,rai style thiki! the

*asse!er. ;o -Directe# Thiki! issu##ely !ra,,i! the heel$ ste**i! o

the !as$ a# #etermii! here eBre

!oi! a# ho eBre !oi! to !et there. G-Directe# a*titu#esAthe ki# measure# ,ythe S7T a# em*loye# ,y CP7sAare still

ecessary. Hut theyBre o lo!ersu33iciet.8ADa Pik$A Whole New Mind


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The Hi! Three Drivers o3 Cha!e

7,u#ace

7sia

7utomatio

Source8 Da Pik$A Whole New Mind


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5Hut a,u#ace has also *ro#uce# a

iroic result: The very trium*h o3 G-Directe# Thiki! has lessee# itssi!i3icace. The *ros*erity it has

uleashe# has *lace# a *remium othi!s that a**eal to less ratioal$

more -Directe# sesi,ilitiesA,eauty$

s*irituality$ emotio.8 ADa Pik$A Whole New Mind


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So3tareBs Oormous


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7!riculture 7!e "3armers


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The MFA is

the new

MA.ADa Pik$A Whole New Mind


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5What #oes this mea 3or you a# meM o cae *re*are 3or the coce*tual a!eM = oe

level$ the aser is strai!ht3orar#.


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Desi!.

Story.Sym*hoy.Om*athy.

Play.Source: Da Pik$A Whole New Mind


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;ot >ust 3uctio$ ,ut also @ =*I;N";ot >ust ar!umet$ ,ut also @ T:&Y";ot >ust 3ocus$ ,ut also @ YM?$:NY.

;ot >ust lo!ic$ ,ut also @ *M?AT$Y.;ot >ust seriousess$ ,ut also @ ?+AY"

Source: Da Pik$A Whole New Mind

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