mdr short creativity-techniques

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Presented By: Dr. Mridula Ranade SNDT Women’s University

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Creativity Techniques

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Page 1: Mdr short creativity-techniques

Presented By: Dr. Mridula RanadeSNDT Women’s University

Page 2: Mdr short creativity-techniques

Let us revise• Prepare a mind-map of concepts of Creativity

that you have studied so far, as shown in the figure. You can make it more elaborate.

Dr. M.D.Ranade. SNDT Univ.

Page 3: Mdr short creativity-techniques

WHAT IS CREATIVITY?WHAT IS CREATIVITY?

Creativity is the bringing

into existence of a

product, a process or a

thought that did not

exist before.

Dr. M.D.Ranade. SNDT Univ.

Page 4: Mdr short creativity-techniques

• Creativity is a vital resource for the betterment of society.

• It should never be wasted for want of proper direction to the students.

Dr. M.D.Ranade. SNDT Univ.

Page 5: Mdr short creativity-techniques

Do you believe that teachers can enhance students’ creativity?

Do you believe that teachers can enhance students’ creativity?

Indeed they can!Indeed they can!Dr. M.D.Ranade. SNDT Univ.

Page 6: Mdr short creativity-techniques

They can develop creativity in 2 ways

1. By encouraging students to take up inherently creative activities such as journalism, creative writing, poetry writing, acting, art, photography, research, etc. (Special opportunities can be provided to gifted students)

2. By providing direct instruction in creative thinking techniques

Dr. M.D.Ranade. SNDT Univ.

Page 7: Mdr short creativity-techniques

• The creative thought process can be accidental

or deliberate.

• It takes a long time to develop new ideas through

the accidental thought process.

• Deliberate use of special techniques can

lead to the development of many new ideas, and

faster too!

Why teach special techniques of developing creativity? Why teach special techniques of developing creativity?

Dr. M.D.Ranade. SNDT Univ.

Page 8: Mdr short creativity-techniques

How do the special techniques work?

How do the special techniques work?

• Creative thinking involves coming up with new ideas.

• New ideas come up when two or more previously-uncombined thoughts or ideas are merged

• Creative thinking involves coming up with new ideas.

• New ideas come up when two or more previously-uncombined thoughts or ideas are merged

Idea 1

Idea 1

Idea 2

Idea 2

New IdeaNew IdeaNew IdeaNew Idea

•Creative thinking techniques provide ways of deliberately coming up with ideas and combining them in unusual ways.

•Creative thinking techniques provide ways of deliberately coming up with ideas and combining them in unusual ways.

Dr. M.D.Ranade. SNDT Univ.

Page 9: Mdr short creativity-techniques

Can you think of ways to enhance your students’ creativity?

• Discuss with your partner and prepare a concept map like the one shown below:

Creativity techniquesCreativity techniques

In language teaching

In language teaching

In Scienceteaching

In Scienceteaching

In History teaching

In History teaching

Generaltechniques

Generaltechniques

Dr. M.D.Ranade. SNDT Univ.

Page 10: Mdr short creativity-techniques

1.Brainstorming

2.Idea checklists

3.Attribute Listing

4.Morphological Synthesis

5.Synectics

1.Brainstorming

2.Idea checklists

3.Attribute Listing

4.Morphological Synthesis

5.Synectics

Let us study 5 techniques of creative thinking.

Let us study 5 techniques of creative thinking.

Dr. M.D.Ranade. SNDT Univ.

Page 11: Mdr short creativity-techniques

BrainstormingBrainstorming

• Don’t worry. We will not ‘storm’ the students’ brains in this technique!

• Don’t worry. We will not ‘storm’ the students’ brains in this technique!

Dr. M.D.Ranade. SNDT Univ.

Page 12: Mdr short creativity-techniques

A problem which can have many solutions is ideal for

brainstorming

Dr. M.D.Ranade. SNDT Univ.

Page 13: Mdr short creativity-techniques

Some ideas for brainstormingSome ideas for brainstorming

•How to decorate the classroom based

on some theme

•How to reduce absenteeism in school

•How to improve teaching

•How to create environmental

awareness in schools

•How to reduce gender-biasCan you think of more such ideas? Brainstorm with your partner and list all ideas Dr. M.D.Ranade. SNDT Univ.

Page 14: Mdr short creativity-techniques

A lateral thinking process.

Groups of people are asked to come up with ideas and thoughts that may initially seem shocking or crazy, but which are later changed or improved into useful and often highly original ideas.

BrainstormingBrainstorming

Dr. M.D.Ranade. SNDT Univ.

Page 15: Mdr short creativity-techniques

Ideal method with groups of 8-12 students.

Should be performed in a relaxed environment where students feel relaxed and can joke around.

Dr. M.D.Ranade. SNDT Univ.

Page 16: Mdr short creativity-techniques

When to use Brainstorming?When to use Brainstorming?

•To develop new opportunities

•To improve an existing service

•When existing approaches aren’t

very fruitful

•To take decisions about

controversial issues

Dr. M.D.Ranade. SNDT Univ.

Page 17: Mdr short creativity-techniques

1. Welcome all ideas from all participants,

making no criticisms or judgments while

the ideas are being generated.

Absolutely no discussion should take place

during the idea-generation activity.

Rules of BrainstormingRules of Brainstorming

Dr. M.D.Ranade. SNDT Univ.

Page 18: Mdr short creativity-techniques

2. Encourage participants to combine and build on others' ideas. 3. Write all ideas on a flipchart or board so the whole group can easily see them. 4. Set a time limit (i.e., 30 minutes) for the brainstorming.

Dr. M.D.Ranade. SNDT Univ.

Page 19: Mdr short creativity-techniques

5. Finally, examine and evaluate ideas to select the best ones.

Dr. M.D.Ranade. SNDT Univ.

Page 20: Mdr short creativity-techniques

List topics for brainstorming from various

units in any subject you would teach

(school subjects such as Science,

Geography, History, Languages…,

Subjects in Education such as Psychology,

Philosophy, Research Methodology, etc.)

(Come up with at least 5 ideas)One group will later compile a master list.

Dr. M.D.Ranade. SNDT Univ.

Page 21: Mdr short creativity-techniques

An interesting variation of Brainstorming is called

An interesting variation of Brainstorming is called

Dr. M.D.Ranade. SNDT Univ.

Page 22: Mdr short creativity-techniques

Reverse BrainstormingReverse Brainstorming

Now why would anyone want to do that?

Involves Brainstorming ways of making the problem worse.

Dr. M.D.Ranade. SNDT Univ.

Page 23: Mdr short creativity-techniques

Reverse BrainstormingReverse Brainstorming

Consider this problem

How to teach in the worst possible way?

Dr. M.D.Ranade. SNDT Univ.

Page 24: Mdr short creativity-techniques

Reverse BrainstormingReverse Brainstorming

If you identified all the ways in which you could teach badly, you would know what to

avoid.

XDr. M.D.Ranade. SNDT Univ.

Page 25: Mdr short creativity-techniques

Reverse BrainstormingReverse Brainstorming

Here are some more examples:

• How to increase pollution in the city

• How to waste electricity/water

• How to make the city dirty

Can you think of more such examples?

You can brainstorm for more ideas.Dr. M.D.Ranade. SNDT Univ.

Page 26: Mdr short creativity-techniques

Idea checklistsIdea checklists

Second technique of enhancing Creativity:

Second technique of enhancing Creativity:

Dr. M.D.Ranade. SNDT Univ.

Page 27: Mdr short creativity-techniques

Alex Osborn’s Idea checklistAlex Osborn’s Idea checklist

• A tool for generating innovative ideas

• It is a comprehensive list of questions about ideas and problems which can be used to encourage creativity in generating new concepts.

• It can be used individually or in groups

• A tool for generating innovative ideas

• It is a comprehensive list of questions about ideas and problems which can be used to encourage creativity in generating new concepts.

• It can be used individually or in groups

Dr. M.D.Ranade. SNDT Univ.

Page 28: Mdr short creativity-techniques

The directions in the

checklist can be applied

one by one to problems,

ideas or products to come

up with innovative

changes or

improvements.

Checklist

Substitute

Magnify

Minimize

Combine

Adapt

Modify

Put to other use

Eliminate

Rearrange

Reverse

Dr. M.D.Ranade. SNDT Univ.

Page 29: Mdr short creativity-techniques

So what does SCAMMMPER stand for ?

There are 10 categories of ideas in the checklist which can be remembered as a single word:

Dr. M.D.Ranade. SNDT Univ.

Page 30: Mdr short creativity-techniques

• S: Substitute• C: Combine• A: Adapt• M: Magnify• M: Minify• M: Modify• P: Put to other uses• E: Eliminate• R: Rearrange• R: Reverse

Let us look at some examples of each of the above.

Dr. M.D.Ranade. SNDT Univ.

Page 31: Mdr short creativity-techniques

SubstituteSubstitute

• Who else instead? • What else instead? • Other ingredient?• Other material? • Other process? • Other power? • Other place? • Other approach? • Other tone of voice? • Other time?

Try to apply these ideas to the problem.

Dr. M.D.Ranade. SNDT Univ.

Page 32: Mdr short creativity-techniques

SubstituteSubstitute

E.g. The problem :Plastic disposable cups used by railways were creating environmental problems.

The solution: Substitute plastic cups with earthenware pots (Kulhad).

Generate more ideas by discussing with your partner

Dr. M.D.Ranade. SNDT Univ.

Page 33: Mdr short creativity-techniques

Combine

• How about a blend?

• An assortment?

• An ensemble?

• Combine units?

• Combine purposes?

• Combine ideas?

Examine different problems and try to find an application for each of the questions in the checklist.

An assemblage of parts or

details.

Try to apply these ideas to the problem.

Dr. M.D.Ranade. SNDT Univ.

Page 34: Mdr short creativity-techniques

CombineE.g. Problem: 1.How to increase the usefulness of a cell-phone?

Solution: Combine the functions of a telephone, a camera, an audio recorder, a calculator, an Internet browser etc., in the cell-phone.

Problem2: How to create a more interesting drink?

Solution: Make a milkshake combining Peach and Banana.

Generate more ideas by discussing with your partner Dr. M.D.Ranade. SNDT Univ.

Page 35: Mdr short creativity-techniques

Adapt• What else is like this?

• What other idea does this suggest?

• Does the past offer any parallels?

• What could I copy?

• Whom could I emulate?

Generate more ideas by discussing with your partner

Try to apply these ideas to the problem.

Dr. M.D.Ranade. SNDT Univ.

Page 36: Mdr short creativity-techniques

Adapt

Generate more ideas by discussing with your partner

Problem: To create a new type of back pack.

Solution: Adapt by making an animal-shaped back pack

Dr. M.D.Ranade. SNDT Univ.

Page 37: Mdr short creativity-techniques

MagnifyMagnify

• What to add? • More time? • Greater frequency? • Stronger? • Higher?• Larger? • Longer?

Generate more ideas by discussing with your partner

• Heavier?

• Thicker? • Extra value? • Plus ingredient? • Duplicate?• Multiply? • Exaggerate?

Try to apply these ideas to the problem.

Dr. M.D.Ranade. SNDT Univ.

Page 38: Mdr short creativity-techniques

Magnify

• Problem: To build an interesting-shaped building

• Solution: Use the shape of a boot in highly magnified form.

Generate more ideas by discussing with your partner

Dr. M.D.Ranade. SNDT Univ.

Page 39: Mdr short creativity-techniques

MinifyMinify

• What to subtract? • Smaller? • Condensed? • Miniature? • Lower? • Shorter?

Generate more ideas by discussing with your partner

• Narrower?• Lighter? • Omit? • Streamline?• Split up? • Understate? • Less frequent?

Try to apply these ideas to the problem.

Dr. M.D.Ranade. SNDT Univ.

Page 40: Mdr short creativity-techniques

MinifyMinify

Problem 1: To create a novel notebook

Solution: Miniaturize it.

Problem 2: Create interesting greenery in the house

Solution: Grow a bonsai tree.

Generate more ideas by discussing with your partner

Dr. M.D.Ranade. SNDT Univ.

Page 41: Mdr short creativity-techniques

ModifyModify

• New twist? Change meaning, colour, motion, odour, taste, form, shape? Other changes?

Generate more ideas by discussing with your partner

Modified Shape

Dr. M.D.Ranade. SNDT Univ.

Page 42: Mdr short creativity-techniques

ModifyModify

Problem: To make the car more attractive

Solution: Modify shape.

Generate more ideas by discussing with your partner

Modified Shape

Dr. M.D.Ranade. SNDT Univ.

Page 43: Mdr short creativity-techniques

Put to other usesPut to other uses

• New ways to use as is?

• Other uses if modified?

Generate more ideas by discussing with your partner

A pot that can also be used as a paper weight, a pen-holder, as a vase, etc.

Dr. M.D.Ranade. SNDT Univ.

Page 44: Mdr short creativity-techniques

EliminateEliminate

• Completely do away with a thing, a process, a part, etc.

Generate more ideas by discussing with your partner

Try to apply these ideas to the problem.

Dr. M.D.Ranade. SNDT Univ.

Page 45: Mdr short creativity-techniques

EliminateEliminate

Generate more ideas by discussing with your partner

Problem 1: Tying shoe-laces is time-consuming.

Solution: Eliminate shoe-laces from shoes by making them slip-on casual shoes.

Problem 2: Computer mouse-cord always gets entangled.

Solution: Eliminate the cord using wireless technology.

Dr. M.D.Ranade. SNDT Univ.

Page 46: Mdr short creativity-techniques

ReverseReverse

• Transpose positive and negative? • How about opposites? • Turn it backward, upside down,

inside out?• Reverse roles? • Change shoes? • Turn tables? • Turn other cheek?

Generate ideas by discussing with your partner

Try to apply these ideas to the problem.

Dr. M.D.Ranade. SNDT Univ.

Page 47: Mdr short creativity-techniques

ReverseReverse

The problem: People are reluctant to climb stairs.

Solution: Moving stairs (escalator) where the person remains stationery, and the stairs move

Generate ideas by discussing with your partnerDr. M.D.Ranade. SNDT Univ.

Page 48: Mdr short creativity-techniques

RearrangeRearrange• Interchange components? • Other pattern? • Other layout? • Other sequence? • Transpose cause and effect? • Change place? • Change schedule? • Earlier? • Later?

Generate ideas by discussing with your partner

Try to apply these ideas to the problem.

Dr. M.D.Ranade. SNDT Univ.

Page 49: Mdr short creativity-techniques

RearrangeRearrange

Generate more ideas by discussing with your partner

Problem: A passenger carrier that can carry more people without taking up much space on the road.

Solution: A double-decker bus instead of 2 coaches

Dr. M.D.Ranade. SNDT Univ.

Page 50: Mdr short creativity-techniques

Now try to remember the 10 categories of ideas by telling

them to your partner.

SCAMMMPERR

Test your Memory

Dr. M.D.Ranade. SNDT Univ.

Page 51: Mdr short creativity-techniques

1. To innovate the design of a pencil, the

manufacturers created a pencil that is two feet

long and quite thick.

2. On a journey to a way-out place, the tires of a

car got punctured. The driver put hay into the

tires to travel to the nearest repair shop.

Test your Understanding

Click here for Answers

What idea from the checklist has been used in each case?

Dr. M.D.Ranade. SNDT Univ.

Page 52: Mdr short creativity-techniques

SynecticsSynectics

• An approach to creative thinking given

by William Gordon (1961)

The word ‘Synectics’, taken from Greek

word ‘Synecticos’ means:

“Joining together of apparently unrelated

elements”.

Dr. M.D.Ranade. SNDT Univ.

Page 53: Mdr short creativity-techniques

SynecticsSynectics

• The approach deliberately forces one to think of apparently unrelated things together and form uncommon connections.

• It helps to break existing mind sets.

• Its main tools are analogies or metaphors.

• The approach is often used in group-work.

Dr. M.D.Ranade. SNDT Univ.

Page 54: Mdr short creativity-techniques

SynecticsSynectics

• It can help students to– Identify similarities and differences– develop creative responses to

problem solving, – to retain new information, – to generate creative writing – to move from literal to non-literal

thinking,– and to explore social and disciplinary

problems. Dr. M.D.Ranade. SNDT Univ.

Page 55: Mdr short creativity-techniques

SynecticsSynectics

• Gordon's four kinds of metaphor are

called

– personal analogy,

– direct analogy,

– fantasy analogy, and

– symbolic analogy. Dr. M.D.Ranade. SNDT Univ.

Page 56: Mdr short creativity-techniques

Synectics: 1. Personal Analogy

Synectics: 1. Personal Analogy

Here, one identifies with one

element in a problem. Students

"become" the object they choose

and then describe what it feels like

to be that object..

Dr. M.D.Ranade. SNDT Univ.

Page 57: Mdr short creativity-techniques

Synectics: 1. Personal Analogy

Synectics: 1. Personal Analogy

E.g.:

– a Biology student could identify with a

parasite, temporarily becoming the parasite to

understand its functioning.

– To solve the problem of students misuse of

library books, they could be asked to do an

exercise: “If you were a book, how would you

feel about students misusing you?”

Generate more ideas by discussing with your partnerDr. M.D.Ranade. SNDT Univ.

Page 58: Mdr short creativity-techniques

Synectics:

2. Direct AnalogySynectics:

2. Direct Analogy

One thinks of ways in which similar problems are solved in nature by animals, birds, insects, plants etc.

Dr. M.D.Ranade. SNDT Univ.

Page 59: Mdr short creativity-techniques

Understanding how a shipworm tunnels into wood can provide ideas for building tunnels.

Alexander Graham Bell designed the telephone receiver on the model of the human ear.

Generate more ideas by discussing with your partner

Synectics: 2. Direct analogy

Dr. M.D.Ranade. SNDT Univ.

Page 60: Mdr short creativity-techniques

Synectics: 2. Direct Analogy

Synectics: 2. Direct Analogy

Can you use direct analogy to solve the following problems?

1. Conservation of energy

2. Developing Marketing strategies (think of propagation of seeds)

3. Protecting oneself from an attacker

Generate more ideas by discussing with your partnerDr. M.D.Ranade. SNDT Univ.

Page 61: Mdr short creativity-techniques

Synectics: 3. Fantasy Analogy

Synectics: 3. Fantasy Analogy

• The problem-solver imagines ideal, even far-

fetched solutions, which might lead to

creative practical ideas.

– E.g. What if rooms cleaned themselves?

– What if corrupt people developed noses like

Pinocchio's?

– What if we could grow harmless bacteria on our

skins that would eat up all pollution around us?

Generate more ideas by discussing with your partnerDr. M.D.Ranade. SNDT Univ.

Page 62: Mdr short creativity-techniques

Synectics: 4. Symbolic Analogy

Synectics: 4. Symbolic Analogy

• It uses an imaginary analogue of the problem. – For example, a vision of a snake

swallowing its own tail gave the physicist Kekule an insight into the carbon-ring structure of benzene molecule.

Dr. M.D.Ranade. SNDT Univ.

Page 63: Mdr short creativity-techniques

Attribute listing

• Technique developed by Robert Crawford (1978)

• The problem is broken down into smaller and smaller bits.

• The attribute of each component is changed to see what new idea emerges.

• A great technique for ensuring all possible aspects of a problem have been examined.

Dr. M.D.Ranade. SNDT Univ.

Page 64: Mdr short creativity-techniques

Attribute listing

• A very useful technique for quality improvement of complicated products, procedures or services.

• A good technique to use in conjunction with techniques like brainstorming.

Dr. M.D.Ranade. SNDT Univ.

Page 65: Mdr short creativity-techniques

Attribute listingThere are 2 forms

Attribute Listing

Attribute modifying

Attribute transferring

Dr. M.D.Ranade. SNDT Univ.

Page 66: Mdr short creativity-techniques

Attribute listing:

Attribute ModifyingAttribute listing:

Attribute Modifying

• The student is asked to list the main attributes of the problem (characteristics, dimensions, parts).

• The student then tries to think of ways to improve each attribute.

• A useful strategy with problems that have identifiable attributes.

Dr. M.D.Ranade. SNDT Univ.

Page 67: Mdr short creativity-techniques

Attribute listing: Attribute Modifying

• E.g.: The problem: Innovative decoration of the classroom for a competition

Dr. M.D.Ranade. SNDT Univ.

Page 68: Mdr short creativity-techniques

• Break down the room decoration problem into its attributes, which may be listed as follows:

Attribute listing: Attribute Modifying

Attributes Modifications

Floor Grass &Trees on floor

Furry surface Water and fish painted on it

Ceiling

Walls

Windows

Dr. M.D.Ranade. SNDT Univ.

Page 69: Mdr short creativity-techniques

• Attributes from one situation are transferred to another situation.

• E.g. To decorate a classroom, a theme can be chosen from another setting, such as Harry Potter’s school, ocean scene,

zoo, forest, etc.

Attribute listing: Attribute Transferring

Dr. M.D.Ranade. SNDT Univ.

Page 70: Mdr short creativity-techniques

• Try to solve these problems creatively through attribute transferring:– Teaching – Theme for a college gathering– Organizing a career corner

Attribute listing: Attribute Transferring

Discuss with your partnerDr. M.D.Ranade. SNDT Univ.

Page 71: Mdr short creativity-techniques

Morphological SynthesisMorphological Synthesis

• A simple extension of Attribute Modifying procedure.

• Attribute modifying focuses on the attributes of an object, seeing how each attribute could be improved.

• Morphological Synthesis uses the same basic technique, but is used to create a new product by combining ideas for one attribute with ideas for another attribute.

Dr. M.D.Ranade. SNDT Univ.

Page 72: Mdr short creativity-techniques

• Here, a matrix is used.

• On one axis, list the specific ideas for one attribute or dimension

• Along the other axis, list ideas for a second attribute.

• Now combine the ideas in each cell.

• Select the best combinations.

Morphological SynthesisMorphological Synthesis

Dr. M.D.Ranade. SNDT Univ.

Page 73: Mdr short creativity-techniques

To produce innovative ideas for facial soap manufacture, the attributes could becolour, shape, size, inclusions, perfume, etc.Of these, the following 2 attributes and their variations can be plotted in a matrix:

1.Shape

2.AdditiveDr. M.D.Ranade. SNDT Univ.

Page 74: Mdr short creativity-techniques

Ideas for facial soap manufacture:

Kasturi Rose petals

Almond granules

Neem

Fruit shape Fruit shape with kasturi

Fruit/ Rose

Fruit/

Almond

Fruit/

neem

Animal shape Animal shape/

Kasturi

Oval Oval/

kasturi

Hexagonal Hexagonal/

kasturi

Pyramidal Pyramid/

Kasturi

Flower bud Flower/

Kasturi

Additive

Shape

Dr. M.D.Ranade. SNDT Univ.

Page 75: Mdr short creativity-techniques

Look at the large variety of soaps in existence.Don’t you think the manufacturers must have used various creativity techniques to come up with this large variety?

Dr. M.D.Ranade. SNDT Univ.

Page 76: Mdr short creativity-techniques

Morphological SynthesisMorphological Synthesis

• Attributes of a pencil would be shaft material, lead material, hardness of lead, width of lead, quality, color, weight, price, etc.

• A television plot would have attributes of characters, actions, locations, weather, etc.

• Select any 2 attributes from both the above examples and plot a matrix for morphological synthesis. See what new ideas you come up with.

Exercise

Dr. M.D.Ranade. SNDT Univ.

Page 77: Mdr short creativity-techniques

Morphological SynthesisMorphological Synthesis

Prepare a matrix of teaching units and teaching methods/techniques as the 2 attributes. See what ideas you come up with for teaching a particular unit.

Exercise

See such a matrix on the next slide.Dr. M.D.Ranade. SNDT Univ.

Page 78: Mdr short creativity-techniques

Morphological SynthesisMorphological Synthesis

Units

Advance organizer model

Concept attainment model

Inquiry training

Brainstorming

Problem solving

Attitudes

Creativity

Methods/techiques

Dr. M.D.Ranade. SNDT Univ.

Page 79: Mdr short creativity-techniques

1. The idea checklist was given by _______.

2. The Synectics technique was developed by ________.

3. The technique of Attribute listing was developed by __________.

Test your Memory

Dr. M.D.Ranade. SNDT Univ.

Page 80: Mdr short creativity-techniques

1. “How to increase the school electricity bill?” This is a problem that can be used with ___________ technique of developing creativity.

2. “Examine how bears keep warm in winter to solve the human problem of keeping warm.” This is a problem that can be used with ___________ technique of developing creativity.

Test your Understanding

Dr. M.D.Ranade. SNDT Univ.