crispin porter + bogusky
TRANSCRIPT
![Page 1: Crispin Porter + Bogusky](https://reader033.vdocuments.net/reader033/viewer/2022050905/5526aac74a7959ec038b461f/html5/thumbnails/1.jpg)
Crispin Porter + Bogusky
Presented byDheeraj – Santosh – 144Ramesh – 139Vinita – 158Smita – 249
![Page 2: Crispin Porter + Bogusky](https://reader033.vdocuments.net/reader033/viewer/2022050905/5526aac74a7959ec038b461f/html5/thumbnails/2.jpg)
Introduction
Advertising agency based in Miami and Boulder
Member of publicly-traded MDC Partners(MDCA)
Formerly known as Crispin Advertising and changed its name to Crispin Porter and Bogusky in 1994.
The company was founded in 1965
It has additional offices in Los Angeles and London
![Page 3: Crispin Porter + Bogusky](https://reader033.vdocuments.net/reader033/viewer/2022050905/5526aac74a7959ec038b461f/html5/thumbnails/3.jpg)
Alex Bogusky says• He wanted to change with the changing technology
• He wants CP+B to constantly evolve
• Wants to make it the best place to work in
• Believes that ours is a fresh way of looking at brand building
• Believes that it is the agency’s job to making the clients famous
• Believes in being successful yet humble
![Page 4: Crispin Porter + Bogusky](https://reader033.vdocuments.net/reader033/viewer/2022050905/5526aac74a7959ec038b461f/html5/thumbnails/4.jpg)
ClientsBurger king Coke Zero
Microsoft Best Buy
Volkswagen Domino’s Pizza
Mini American Express OPEN
IKEA Old Navy
Philips Scandinavian Airlines
![Page 5: Crispin Porter + Bogusky](https://reader033.vdocuments.net/reader033/viewer/2022050905/5526aac74a7959ec038b461f/html5/thumbnails/5.jpg)
Company Philosophy Well known for using Viral Marketing
techniques
Design Thinking + Doing
Cultural + Consumer Research
![Page 6: Crispin Porter + Bogusky](https://reader033.vdocuments.net/reader033/viewer/2022050905/5526aac74a7959ec038b461f/html5/thumbnails/6.jpg)
Pillars for Brand Building The Subservient Chicken BMW Mini
![Page 7: Crispin Porter + Bogusky](https://reader033.vdocuments.net/reader033/viewer/2022050905/5526aac74a7959ec038b461f/html5/thumbnails/7.jpg)
Contd…. Anti-smoking campaign TheTruth.com.
![Page 8: Crispin Porter + Bogusky](https://reader033.vdocuments.net/reader033/viewer/2022050905/5526aac74a7959ec038b461f/html5/thumbnails/8.jpg)
FORMAT OF STRUCTURING ADSCLIENT NAME : BURGER KING
CPB ASSOCIATION SINCE : JANUARY 22, 2004
![Page 9: Crispin Porter + Bogusky](https://reader033.vdocuments.net/reader033/viewer/2022050905/5526aac74a7959ec038b461f/html5/thumbnails/9.jpg)
STRATEGIC BRAND
ANALYSIS
CUSTOMER COMPETITOR SELF-ANALYSIS
![Page 10: Crispin Porter + Bogusky](https://reader033.vdocuments.net/reader033/viewer/2022050905/5526aac74a7959ec038b461f/html5/thumbnails/10.jpg)
BRAND IDENTITY SYSTEM
BRAND IDENTITY SYSTEM
BRAND AS APRODUCT
BRAND AS AORGANISATION
BRAND AS APERSON
BRAND AS ASYMBOL
![Page 11: Crispin Porter + Bogusky](https://reader033.vdocuments.net/reader033/viewer/2022050905/5526aac74a7959ec038b461f/html5/thumbnails/11.jpg)
IMPLEMENTATION SYSTEM
BRAND IDENTITYIMPLEMENTATION
SYSTEM
BRAND POSITION EXECUTION TRACKING
![Page 12: Crispin Porter + Bogusky](https://reader033.vdocuments.net/reader033/viewer/2022050905/5526aac74a7959ec038b461f/html5/thumbnails/12.jpg)
CPB CORE COMPETENCIES understand the mindset of people
Clients products economical status in the market
Using feedback and feed -forward control mechanisms in their ads
![Page 13: Crispin Porter + Bogusky](https://reader033.vdocuments.net/reader033/viewer/2022050905/5526aac74a7959ec038b461f/html5/thumbnails/13.jpg)
Ads Worth watching
![Page 14: Crispin Porter + Bogusky](https://reader033.vdocuments.net/reader033/viewer/2022050905/5526aac74a7959ec038b461f/html5/thumbnails/14.jpg)
Awards
Titanium Grand Prix : Cannes Lions International Advertising
Festival
Interactive Agency : Advertising Age and Creativity
O’Toole : Award for excellence, by American Association of
Advertising Agencies
Grand Prizes : CLIOS, EFFIES, Kelly’s, OBIES, APG awards,
and the One Show
![Page 15: Crispin Porter + Bogusky](https://reader033.vdocuments.net/reader033/viewer/2022050905/5526aac74a7959ec038b461f/html5/thumbnails/15.jpg)
Conclusion
Consistently redefined advertising and changed an entire
industry’s definition of the term "media.“
Challenging, irreverent, hilarious, shocking, and always
compelling
Great entertainment than advertising
Advertising Creativity
![Page 16: Crispin Porter + Bogusky](https://reader033.vdocuments.net/reader033/viewer/2022050905/5526aac74a7959ec038b461f/html5/thumbnails/16.jpg)