cristofori brand guide

B R A N D G U I D E

CONTENTSCRISTOFORI BRAND GUIDE

CONTENTS

01

02

03

04

05

06

07

08

10

11

13

14

15

21

INTRODUCTION

COMPANY VALUES

LOGO RATIONALE

LOGO VARIATIONS

LOGO EXCLUSION SPACE

LOGO MINIMUM SIZE

LOGOS IN GRIDS

LOGO COLOURS

COLOUR SCHEME

GRAPHICS

FONTS

IMAGERY

APPLICATIONS

INAPPROPRIATE APPLICATIONS

Your Partner in Music EducationEstablished in 1983, as a Singapore homegrown company, CRISTOFORI enriches the lives of others and contribute to building a vibrant society. At CRISTOFORI, we believe that music is for everyone and we seek to popularize music learning by providing affordability and accessibility everywhere.There are 30 music centres island-wide with a 15, 000 student population at CRISTOFORI. For over 30 years, CRISTOFORI Music School has brought music to the masses in Singapore. We are committed to supporting the students on their musical journey and continue to cultivate a nation that possesses the global qualities of the new millennium.

CRISTOFORI MUSIC SCHOOL IS THE LEADING MUSIC EDUCATION PROVIDER IN SINGAPORE.

INTRODUCTION | 01 CRISTOFORI BRAND GUIDE

INTRODUCTION

ENDEAVORING SPIRIT FOR MUSIC POPULARIZATION

VISIONEvery family owns a Good Musical Instrument and lives enriching lives playing music.

MISSIONFounded with the People in mind to create happiness, we work to enrich life beautiful for all.

CORE VALUESWe Put Customers FirstEnd users are our Customers and we love to share the joy of Music with them. We support them with our knowledge of Music. Going forward, we endeavor to meet the ever-changing needs of our Customers.

We Work EffectivelyPersonal Discipline is our way of life and work in every area. We cultivate teamwork in our environment. Our Passion drives us towards better performance every day.

We are Better PersonsWe uphold the values of Benevolence, Righteousness, Courtesy, Wisdom and Trustworthiness. We are dedicated to making life better for everyone.

CRISTOFORI BRAND GUIDE COMPANY VALUES | 02

COMPANY VALUES

LOGO RATIONALE | 03CRISTOFORI BRAND GUIDE

Akzidenz Grotesk Light (Bold) is a bold, sans serif font used to show pride and dignity. The studs on the individual letters are retained from the previous logo, but modified to give a modern touch to it.

The diamond shapes at the sides of the slogan represent brilliance and durability. It also symbolises the efforts of CRISTOFORI to shape and polish its students and customers into fine musicians.

The slogan is placed as a separate element under the logo so that the overall shape looks more organic. The Chinese slogans, which are seen sometimes in the original logos, are removed since it might give the misconception that CRISTOFORI is inclined towards the Chinese. Since Singapore is a cosmopolitan country, more students of different races will join CRISTOFORI.

A brace is used to join multiple staffs that represent a single instrument. In the context of the logo, it represents CRISTOFORI as a music company that unites all music lovers to share their joy of music and self-expression.

LOGO RATIONALE

LOGO VARIATIONS | 04CRISTOFORI BRAND GUIDE

LOGO VARIATIONS

General

Horizontal Music School

LOGO EXCLUSION SPACE | 05CRISTOFORI BRAND GUIDE

Exclusion areaEnsure that plenty of clear space is left around the brand mark to maximise brand impact by using the shape as a guide as shown in the diagram. Allow more clear space whenever possible. No other graphic elements should intrude into the defined clear space.

LOGO EXCLUSION SPACE

LOGO MINIMUM SIZE | 06

The minimum width-size is 35mm.

CRISTOFORI BRAND GUIDE

LOGO MINIMUM SIZE

LOGOS IN GRIDS | 07CRISTOFORI BRAND GUIDE

LOGOS IN GRIDS

LOGO COLOURS | 08CRISTOFORI BRAND GUIDE

Logo in colour

Logo in greyscale

0C, 0M, 0Y, 50K

0C, 14M, 48Y, 5K

Pantone 134C

0C, 0M, 0Y, 100K

0C, 0M, 0Y, 100K

LOGO COLOURS

LOGO COLOURS | 09CRISTOFORI BRAND GUIDE

Logo against dark background

Logo in negative

LOGO COLOURS

COLOUR SCHEME | 10CRISTOFORI BRAND GUIDE

Black, white and gold are the colours derived from the piano. Yellow is used instead of gold to represent CRISTOFORI’s undying flame of passion for music and life. Black and white are essential colours that contrast each other perfectly to create clear visuals. As

background colours, they can create a sophisticated or dignified look and allow focus on the details. They are versatile colours that are easily accepted by the masses.

COLOUR SCHEME

The triangular shapes are abstract forms of the cutting of a diamond. It is inspired by the process of cutting, shaping and polishing rough stones into brilliant diamonds. The students of CRISTOFORI music school may start off without any knowledge of music at all, but they will shine after attending CRISTOFORI.

Silhouettes of musical instruments are used so that they do not steal the focus from the main point of whatever information they are trying to convey, such as in brochures and posters.

Ribbon banners are sometimes used for headers so that they will stand out from the rest of the designs. They represent dignity and shows that CRISTOFORI is proud to present the message it is trying to communicate to us.

A polygonal shape is used together with a yellow background to frame everything up when appropriate. Although the border looks slightly formal, the yellow background lightens the mood and captures attention.

GRAPHICS | 11CRISTOFORI BRAND GUIDE

GRAPHICS

Light rays resemble those of stage lights. It shows how CRISTOFORI students perform musical instruments with confidence and pride. They stand out from the crowd and will not fail to impress.

Diamond studs derived from the logo can be used in several ways. They can be repeated to form a line, or used individually as bullets for point forms.

GRAPHICS | 12CRISTOFORI BRAND GUIDE

GRAPHICS

FONTS | 13CRISTOFORI BRAND GUIDE

Headers – Brandon GrotesqueBrandon Grotesque is a sleek, prominent font with a tinge of casual feel especially when used in uppercase. It gives a clean and professional look, which brings out the clear intentions of CRISTOFORI being an established and up-to-date music company.

Body copy – Akzidenz GroteskAkzidenz Grotesk is a sans serif font with high legibility when used as body copy. It looks neat and presentable, so it will be easily accepted by people of all ages.

Corporate stationery – LatoLato is a refined sans serif font that is suitable small amounts of text. It is only used for company details in envelopes, letter heads and name cards.

Brandon GrotesqueABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz1234567890 *&^%$#.,@!/():;”

Akzidenz GroteskABCDEFGHIJKLMNOPQRSTUVWXYZ


LatoABCDEFGHIJKLMNOPQRSTUVWXYZ


FONTS

The images used portray students of any age enjoying themselves while playing music. They exude confidence and pride.

IMAGERY | 14CRISTOFORI BRAND GUIDE

IMAGERY

APPLICATIONS | 15CRISTOFORI BRAND GUIDE

APPLICATIONSCORPORATE STATIONERY

Stephanie LimGeneral Manager

Blk 3014 Bedok Industrial Park E #02-2148 Singapore 489980

T: (+65) 6243 9555 | F: (+65) 6244 9555 | [email protected]

www.cristofori.asia

Name card

Envelope

Letterhead

Blk 3014 Bedok Industrial Park E #02-2148Singapore 489980

(+65) 6243 955

www.cristofori.asia

Blk 3014 Bedok Industrial Park E #02-2148 Singapore 489980 T: (+65) 6243 9555 F: (+65) 6244 9555 [email protected]

www.cristofori.asia


APPLICATIONSCORPORATE STATIONERY

Corporate folder (closed) Corporate folder (opened)


APPLICATIONS

Tote bag Stickers

STICKER SET 1

I AM A PIANIST

I AM A VIOLINIST

I AM A PIANIST

I AM A GUITARIST

I AM A PIANIST I AM A

GUITARIST

I AM A VIOLINIST

I AM A DRUMMER

I AM A VIOLINIST

I AM A DRUMMER

PIANIST VIOLINIST

DRUMMER GUITARIST

I AM A PIANIST

I AM A VIOLINIST

I AM A GUITARIST

I AM A DRUMMER

MY NAME IS MY NAME IS

MY NAME IS MY NAME IS

VIOLINISTVIOLINIST

STICKER SET 2 STICKER SET 3

MERCHANDISE


APPLICATIONS

Poster Certificate

CRISTOFORI PIANO

COMPETITION 2010/11

OPEN CATEGORY

GRAND FINAL20 March 2011, 3pm

The Republic Cultural Centre Studio, Republic Polytechnic

Ticket: $5

Free Seating

Available at all CRISTOFORI Music Schools

GRAND PRIZECRISTOFORI GRAND

PIANO PG-157 worth $20,000

CRISTOFORI PIANO COMPETITION

2010/11OPEN CATEGORY

OF THE

This certificate is awarded to

on 24th December 2011

Presented by

CHAMPION

ADVERTISING


APPLICATIONS

Brochure (sample spreads)

ADVERTISING

PREMIER MUSIC PROGRAMS THAT CATER TO ALL AGES, GENRE WITH NO MUSIC BACKGROUND NEEDED TO PROVIDE A WIDE RANGE OF MUSIC COURSES AND SKILLS THAT YOU NEED TO MAKE YOUR MUSICAL DREAMS COME TRUE, FAST!

Age 3.5 - 5 years old

RECREATIONAL MUSIC COURSES

CLASSICAL MUSIC COURSES

CHILDREN MUSIC COURSESAge 5 years and above

Short-term courses for leisure

Age 5 years and above

CLASSICAL MUSIC COURSES

MUSIC COURSES FOR EVERYONE

We Put Customers FirstEnd users are our Customers and we love to share the joy of Music with them. We support them with our knowledge of Music. Going forward, we endeavor to meet the ever-changing needs of our Customers.

We Work EffectivelyPersonal Discipline is our way of life and work in every area. We cultivate teamwork in our environment. Our Passion drives us towards better performance every day.

We are Better PersonsWe uphold the values of Benevolence, Righteousness, Courtesy, Wisdom and Trustworthiness. We are dedicated to making life better for everyone.

Every family owns a Good Musical Instrument and lives enriching lives playing music.

Founded with the People in mind to create happiness, we work to enrich life beautiful for all.

VISION

CORE VALUES Your Partner in Music EducationEstablished in 1983, as a Singapore homegrown company, CRISTOFORI enriches the lives of others and contribute to building a vibrant society. At CRISTOFORI, we believe that music is for everyone and we seek to popularize music learning by providing affordability and accessibility everywhere.There are 30 music centres islandwide with a 15, 000 student population at CRISTOFORI. For over 30 years, CRISTOFORI Music School has brought music to the masses in Singapore. We are committed to supporting the students on their musical journey and continue to cultivate a nation that possesses the global qualities of the new millennium.

CRISTOFORI MUSIC SCHOOL IS THE LEADING MUSIC EDUCATION PROVIDER IN SINGAPORE.

MISSION ENDEAVORING SPIRIT FOR MUSIC

POPULARIZATION

A whole person is the unity of 4 dimensions: Mind, Body, Emotions and Soul. Music enables the expression of our own creative potential as a whole person.

Music fosters the development of right brain and essentially stimulates intelligence, creativity, sensitivity and many other positive dimensions that lead to an emotionally happy and fulfilling individual.

A well-planned music syllabus and a wide array of events and group activities that serve to inspire our students and broaden their musical knowledge.

CRISTOFORI MUSIC SCHOOL IS THE ONLY MUSIC SCHOOL WITH EDUCATION FOR THE WHOLE PERSON.

Mental Emotional

SpiritualPhysical

NATURAL PRINCIPLES

Academic Skill

(Mental)

Learning Skills

(Emotional)

Awareness of How I Learn

MOTIVATION SELF-ESTEEM ATTAIN SKILL & KNOWLEDGE

3-STEP LEARNING

APPROACHAn Education Process that lets students love, learn and enjoy music.

CRISTOFORI Music School has recognized that a high level of self-esteem is one of the critical factors for success in learning music. That is why we incorporate constant motivation in our teaching. A positive and motivated student, confident of his ability to learn will ultimately learn more and also faster than his peers, hence making the attainment of necessary skills and knowledge much easier.


APPLICATIONS

ABOUT US

EVENT HIGHLIGHTS

CRISTOFORI MUSIC SCHOOLMUSICAL INSTRUMENTS

PIANO RECYCLING CENTRE

CUSTOMER SERVICE

STAR, MOON AND SUN

CAREER OPPORTUNITIES

AFFILIATES

EVENTS ARCHIVE

Bartolomeo Cristofori is the inventor of the piano and he has single-handedly revolutionized music by empowering the music lover with freedom of play and expression. At CRISTOFORI, we strive to enhance the lives of people in the world with music and passion. Our business philosophy supports this vision through an offering of a wide range of high quality and reliable musical instruments at the lowest prices so that everyone can afford to own one. From a humble piano technologi-cal company founded in 1980 by Mr. J.B. Wong, CRISTOFORI has grown to become the most popular music company in Singapore.

Today CRISTOFORI has the largest network in Singapore with over 30 centres island-wide.

We have sold over 40,000 pianos and the number of pianos that we have tuned and serviced over over the years has reached an astound-ing 60,000. This has earned CRISTOFORI the undisputed title, the King of Pianos. Our long years of research to fully understand the effects of the tropical climate on pianos, enables us to manufacture and maintain pianos that perform in top condition in a tropical climate.

CRISTOFORI is also the leading Music Education Provider with over 1,000,000 students who have benefitted from CRISTOFORI’s Music Education through the array of dynamic music learning programs.

As CRISTOFORI grows, we continue to capitalize on our piano technological expertise, experience and unique heritage in Singapore, to produce other acoustic instruments and expand our services abroad in the 21st century, also known as the Asian Century. We are commit-ted to serve the world with world class quality CRISTOFORI products.

From the brilliant tone to the hand-applied antique finish, CRISTOFORI’s signature range of violins stand out as the preferred choice of both the student and the professional violinist. A look at our extensive handcrafting process reveals the secrets of CRISTOFORI’s highly sought after violins.

Finest woodsThe finest woods are selected based on their age, grain, density, beauty and strength. They are seasoned for optimum equilibrium with humidity and temperature.

Secret of varnishThe specially formulated varnish is applied in multiple coats by hand.

Setting-upCRISTOFORI violins undergo complete inspection and set-up in our factory for maximum tone and playability.

Complimentary Accessories

EVENT HIGHLIGHTS

28 January 2012

Congratulations to Mark Bryan Foo (left, 3rd prize), Yeo Yao Rui (centre, 1st prize) and Ng Chien Tat (right, 2nd prize) for their outstanding performances in the CRISTOFORI Piano Competition 2010/11. Yeo Yao Rui walks away with the $20,000 PG-157 Grand Piano while Ng Chien Tat and Mark Bryan Foo both win $1000 and $500 worth of CRISTOFORI Music Cash Vouchers respectively.

For more photos on the event, please visit our Facebook page at http://fb.com/CristoforiMusic

HOME SINGAPORE INTERNATIONAL STAFF ACCESS NETWORK

CONTACT US TERMS OF USE PRIVACY POLICYSITEMAPF AQ SEARCH

15 December 2012

The CRISTOFORI Annual Live House 2011 has gotten an overwhelming response. A big thank you to all the performers who have done so well in delighting our ears with beautiful music. They have been practising for 2 months and their efforts are seen. Highlights of the event include the violin performance by the talented duo, Sharon Tan and Vernon Ang, as well as the pop concert by rock band Talentine.

For more photos on the event, please visit our Facebook page at http://fb.com/CristoforiMusic


HOME

SINGAPOREINTERNATIONAL

STAFF ACCESS

NETWORK

ABOUT US

MUSICAL INSTRUMENTSOUR FACTORIES

CONTACT US

FREE TRADE AGREEMENT Pianos Digital Pianos Guitars Violins


CORPORATE WEBSITE

Website

INAPPROPRIATE APPLICATIONS | 21CRISTOFORI BRAND GUIDE

Do not stretch logo. Do not rearrange logo elements.

Do not place logo on complicated background. Do not change colours of logo.

INAPPROPRIATE APPLICATIONS

cristofori brand guide

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