integral brand guide

www.integral.co.uk

one brand / one look

Brand Guidelines2013

ou

the importance of our brand

3brand essence

4-7our logo

typefaces

12-13

ArialOptima

What drives usEssenceOne Team Approach

www.integral.co.uk2

Do’s & dont’s

8-11

Brand Guidelines 2013

3

The following guidelines have been developed to ensure that the INTEGRAL brand conveys a consistent identity across all communications.

Corporate identity defines a company to itself as well as to the outside world. It is an investment in the company’s future and helps lend credibility and professionalism to the business.

Using our coprorate identity correctly and consistently is important. Every time we use our logo, we send a message about the quality of our services, about the value we place on the organisation and ourselves.

In an increasingly competitive market, establishing a strong, trusted brand is crucial. It’s what differentiates us from our rivals and clearly positions who we are, what we do and how we do it. In fact, it’s the essential building block in the relationship we build with each and every client.

Most importantly we need to remember…

the importance of our brand…& the way it looks

one team + one look = one brand

www.integral.co.uk4

brand essence

Collaboration:We will grow by nurturing relationships with our customers and our staff.We recognise true partnership comes from putting ourselves in other people’s shoes and treating people how we wish to be treated. Our one team approach is a truly collaborative and proactive way to multiply the results of our efforts.

Integrity: At INTEGRAL we realise that trust is hard earned, but easily lost.We make a commitment to work honestly and ethically, without excuse or exception. At INTEGRAL each of us are accountable for delivering effective sustainable solutions for our clients; a one team approach where each of us can make a difference.

Passion for results:Our passion for client results drives our commitment to excellence and continuous improvement.Everything we do is a means to an end. That end is delivering results for our clients, our communities and our shared future.

From a reputation of delivering engineering excellence and a strong partnership culture, we provide a range maintenance solutions individually tailored to suit our client’s needs.

Our one team approach ensures we always strive to identify opportunities for improved efficiency that provide our clients with cost effective, sustainable solutions every time.

We pride ourselves on our ability to deliver engineering excellence consistently across our geographies, service lines and key industry sectors.

What drives us


5

one team approach

At INTEGRAL we tailor our support to match our client’s requirements and offer the most cost effective and sustainable solution.

We call this our…

www.integral.co.uk6

how does the one team approach workActivation EvaluationWe begin aligning our resources to match your needs long before the mobilisation. With the one team approach the nucleus of your mobilisation team is formed from the minute you make contact with us or upon activation. With the ethos that ‘more heads are better than one’, our one team approach, ensures we work closely with you at every stage of the process to deliver the best possible solution from the wide range of expertise right across our company.

Every maintenance challenge is different. Whether you are a multi-national company or an organisation within one of the communities we serve, our one team philosophy remains the same. We use our skills, expertise and when it calls for it leading edge technology to evaluate and build a detailed insight into your organisational challenges. This ensures we tailor the most effective, sustainable and efficient maintenance solution for your needs.

pqq project sponsor

bid director

brand manager

commercial sponsor

ops sponsor

10bristol


7

Guidance Transformation DeliveryReactive, Planned or Predicative, with a detailed understanding of your business we present your bespoke maintenance strategy, an exact fit for your organisation.

Effective mobilisation is vital for the success of any long-term maintenance contract and forms one of the key objectives behind our one team approach. Our transformational planning processes are built around our client’s needs, where key deliverables and timeframes are set with the client and incumbent contractor and not tagged on as an afterthought to a standard mobilisation process.

One up and running you can be assured you have the best team for delivering your on-going maintenance needs. Our process is one of continuous improvement, which means we are always looking for ways to drive efficiencies and cost reduction. Communication is key at each stage of the process, upon delivery we ensure that our clients are given access to detailed reports on performance measurement of the maintenance contract, giving complete visibility over the state of assets across their portfolio.

lose evaluation / report

win

our brand needs to be protected

www.integral.co.uk10

our brand needs to be protected


11

We have a strong and distinctive brand.A strong brand is a powerful tool, used correcty it enables us to stand out from the crowd, promotes our company and enhance our core essence of delivering engineering excellence.

These guidelines are here to help and assist in creating marketing material, tenders presentations that work. We cannot underestimate the positive effect that a consistent brand can have.

Like all brands, it is only as strong as it weakest link.


our logoThe INTEGRAL identity is a powerful tool which helps give us the profile we deserve. It enables us to stand out from the crowd, enhance our core essence of delivering engineering excellence consistently across our geographies, service lines and key industry sectors.As a strong and consistent platform for promotion, the brand assists in increasing pride and appreciation internally and enhancing perceptions and increasing awareness externally.

Bold, confident and distinctive, the INTEGRAL brand is an identity which demands attention, heads-up and promotes the company.

Minimum 75% of logo height

Page text should not fall lower than 5mm of the top of the logo

5mm

Wherever possible, the logo should appear in the top or bottom right hand corner of the page. The bottom right hand corner is the preferred position.A space of 75% of the logos height from the page edge is essential.

An exclusion zone around the logo should always be present to ensure that the text and other elements do not interfere with the logos integrity.To maintain clarity and legibility the logo mark should enjoy an MINIMUM area of 5mm clear space surrounding it.

Position

Exclusion zone


13

logo usageThe size of the logo is relevant to the other elements within the design.The logo should never appear smaller than 30mm wide in any design.

Full colour

Spot colour

Black & white

INTEGRAL Blue - PANTONE 2756

INTEGRAL Red - PANTONE 199

cmyk 100 cyan90 magenta10 yellow0 black

RGB 41 red23 green107 blue

cmyk 0 cyan100 magenta62 yellow0 black

RGB 214 red28 green56 blue

Logo must ALWAYS be positioned bottom right of page.Space below logo should no less than 75% of logo height.Space to right of logo should be no less than space below.

Key points


typefacesOur brand typefaces are Optima and Arial

main headlines - in blueOptima Bold is the typeface that should be used on any main headline or document statement.

Where Optima Bold is use, it should always be in lowercase.

sub headings & body copy - in blackArial is the typeface that should be used for all forms of communication.

Only weights shown below are permitted. Arial Regular should be used for body copy and Arial Bold for headings and sub headings.

Italics should only be used for quotes

optima bold - main headings

abcdefghijklmnopqrstuvwxyz1234567890

Arial Bold - body copy (black)abcdefghijklmnopqrstuvwxyz1234567890

Arial Bold - sub headings (black)abcdefghijklmnopqrstuvwxyz1234567890

Pantone 2756Pantone 199Black


15

…maintaining your building

Registered Office

1290 Aztec West, Almondsbury, Bristol BS32 4SGT: 01454 278 900 F: 01454 201 169

Sales enquiries 03333 212 216E: [email protected]

Company Registration No. 5307588

www.integral.co.uk

www.integral.co.uk

one brand / one look

Tender Presentations2013

ou

the tender

3tender contents

4available assets

page layout guides

6-9

Executive SummaryCover PageContents Page

www.integral.co.uk2

5Section DividersContacts Page

Pre-printedIndesign & Word Templates

help

10Charlie Collins

01454 278 900


3

Although you can’t beat a personal connection with a sales prospect, you cannot be present 24/7 to push through the sale. Therefore, your tender presentation document must work hard for you to convey your brand as well as your sales proposition. Content is obviously important, but, is not always the differentiator when it comes to pitch documents. If you cannot engage your prospect in an effective way through your tender, you may well be out of the race before you get going. By adding design and creative forethought to your presentation, you can grab attention and engage your audience, promoting your organisation, your approach to business and demonstrating how your business communicates effectively. A decision maker may well have a pile of tender documents to sift through for a project, so, is your presentation engaging enough to stand out?

the tender

www.integral.co.uk4

the tenderExecutive Summary The executive summary is your chance to give a snap shot of the main points of an in-

depth report. It is extremely important that it is presented well as in the large part it will be seen mainly by senior personnel and decision-makers who don’t have time to read the main report.

The executive summary is the opportunity for your MD or other senior personnel to personalize the tender and thank the client for the opportunity to submit their proposal whilst containing enough information for a reader to get familiarized with what is discussed in the full report without having to read it.

Presentation Cover Your tender document is like a mirror. It’s a direct reflection of your organisation and you as a person, and the reader will judge you. Remember, first impressions last. A tailor made cover, specific for each tender will help create a positive perception of your tender application from page 1. It will instantly re-enforce your position as a quality supplier and set your tender apart from the rest.

Contents Page Make it easy for the recipient. Provide a table of contents, even an index if necessary, so they can easily get to the data that is pertinent to them. Ensure your page numbering corresponds with the contents and that your page numbers are legible and easy to find on each page. Lets face it, a bid team may have to work their way through possibly dozens of tender applications, providing them with clear and easy signposting to sections will make their job a whole lot easier.

Dividers Break your tender document up into defined sections and consider using tabbed inserts in your presentation to differentiate them. If your content is placed into manageable ‘chunks’, they are far more likely to be read. Also, consider using colour-coding as a visual aid and relate this back to the contents section.

Contact Page Have a clear list of the main people responsible for this tender, clearly stating the preferred methods of communication


5

Pre-printed

available assetsGeneric Folders with Sleeve (15mm, 25mm, 40mm, 50mm, 60mm)Section Dividers (1-20)General Tender / PQQ A4 Paper (2-sided)Generic Oversized A4 Pocket Folder

Document TemplatesTender / PQQ / Executive Summary A4 Front / Back CoverA4 Contents PageGeneral Tender / PQQ A4 page (front and back)

Adobe Indesign

A4 Contents PageGeneral Tender / PQQ A4 page (front and back)

Microsoft WordTo be used with pre-printed A4 paper

www.integral.co.uk6

Main Section Heading

Mechanical & Electrical Maintenance TenderFebruary 2013

Sub HeadingSecondary heading

All general text


All general text

www.integral.co.uk

www.integral.co.uk

delivering engineering excellence

Mechanical & Electrical Maintenance Tender

February 2013

executive summary

Front cover

page layout guides

Pre-printed A4 page (front) (1 column) Pre-printed A4 page (back) (2 column)


7

Contents


1. Sub Heading

2. Sub Heading



All general text

Contents page Full colour page (2 column) Page with image (2 column)



All general text

www.integral.co.uk8

Page with image (2 column)

page layout guides

Page with image Back page


delivering engineering excellencedelivering engineering excellence


Registered Office




www.integral.co.uk

www.integral.co.uk9

If an INTEGRAL document does not look like these examples . . . then it’s wrong, not within brand and should not be used! >For confirmation of styles, advice and obtaining of document templates or ‘brand assets’ please contact:

Charlie Collins

01454 278 900

help…


10


Registered Office




www.integral.co.uk

integral brand guide

Documents

mobilisation team

looksone team

team approachat integral

integral brand

trusted brand

clients requirements

client results

cost effective