crm - a barrier to exit

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Market share is paramount. Lifetime share of customer is even more valuable.

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Page 1: CRM - A barrier to exit

Market share is paramount.

Lifetime share of customer is even more valuable.

Page 2: CRM - A barrier to exit

What? How?

When? When?

Page 3: CRM - A barrier to exit

Most valuable asset in business The only tangible asset Experience and track record are intangible assets

Page 4: CRM - A barrier to exit

Quality contacts in your CRM gets you: 1. More repeat client transactions 2. Referrals will likely come your way **You need to keep in touch with these contacts over time and do so in the right ways.

Page 5: CRM - A barrier to exit

The Top Four Ways to Grow Your CRM Database

Page 6: CRM - A barrier to exit

(1) Do inventory of your professional and personal network Take time to think of everyone you know who aren't currently in your database

Page 7: CRM - A barrier to exit

* Family members, * Friends, * Colleagues, * Neighbors , * Business professionals like- contractors, mortgage brokers, lawyers, vendors etc. * Influential Circle

Page 8: CRM - A barrier to exit

(2) Build client loyalty, meet new people 1. Hosting client appreciation parties 2. Client appreciation events 3. Create Festive invites 4. Conduct Educative seminars

Page 9: CRM - A barrier to exit

All events should be an ongoing part of your real estate marketing plan. Send out personalized email invitations With CRM it takes short time.

Page 10: CRM - A barrier to exit

(3) Introduce yourself to businesses 1. Other business professionals can be a great source of referrals for you

2. Make an effort to introduce yourself to those who don’t know you yet.

Page 11: CRM - A barrier to exit

3. A business-to-business referral source can generate dozens of referrals.

4. When you reach out to other professionals, make sure conversation with them isn’t all about you.

5. Make a concerted effort to learn about what they do.

Page 12: CRM - A barrier to exit

(4) Long-lost contacts Initiate call to your lost contact

Use a script for the calling

Use your professional written monthly e-Newsletter to keep in touch

Page 13: CRM - A barrier to exit

CRM works like this: • Identifying your profitable customers. • Asking them what they value. • Regularly communicating with them. • Concentrating on building the relationship. • Remember that CRM is about the customer, not about you.

Page 14: CRM - A barrier to exit

CRM creates a "barrier to exit"

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