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CRM

CUSTOMER LOYALTY MANAGEMENT

LOYALTY PROGRAMS

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Customer Loyalty

CustomerDevelopment

Process

aka

Laer o! Loyalty

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Cate"or#es o! Loyalty an$mpl#cat#ons

8/19/2019 CRM Customer Loyalty and LPs

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Loyalty Pro"rams

 To learn a%out customer

 To #ncent#v#&e repeat purc'ase

D#(erent#ate !rom compet#t#on

 To re)ar loyal customers

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