CRM PROCESS

CRM Portal for Indian Institute of Technology, Kharagpur

Proposal by i-Tech World

Marketing Plan

•Run Campaigns

•Generate leads

•Form a database

CRM PROCESSWhat is CRM?

Support enhancment

•Manage cases

•Conduct Training

•Develop knowledge base

Process Connection

•Assign & Qualify leads

•Convert leads

•Track Opportunities

• It is a widely-implemented strategy for managing a company’s interactions with

customers, clients and sales prospects.

• It involves using technology to organize, automate, and synchronize business

processes—principally sales activities, but also those for marketing, customer

service, and technical support. The overall goals are to find, attract, and win new

clients, nurture and retain those the company already has, entice former clients

back into the fold, and reduce the costs of marketing and client service.

CRM PROCESSHow does CRM work?

back into the fold, and reduce the costs of marketing and client service.

• Customer relationship management describes a company-wide business strategy

including customer-interface departments as well as other departments.

Alumini PROCESS

Rerferral

Announce it

Jobs

opportunities

Coming Fwd

Postings of

volunteership

Yes/No

Q & A

Rerferral

Employee

referrals

Yes/No

Response to

every item

Involve in

FAQs &

random Q & As

In line example of the process with one example for each field

MARKETING PROCESS

Portal Ads

Ads over social

network

Presence

Over the social &

business network

Process

Database

Strategics

Diversification

of load

Promotion

Mailing stuff

Method

Systematic

Approach

In line example of the marketing process with one example for each field

Home NewsPress

Release

On

Campus

From

Faculty

Spot-

light

•The introduction

to IIT-KGP with

historical events &

data of the

greatest almumi

•Latest news with

upcoming event

information

tagged along with

successful stories

•Success Sorties

•Guest Speakers

•Celebrity Speaks

•Event

information

•Campus logon

•Faculty

achievement

•News from R&D

section

•Exclusive

coverage of media

SITE MAP

•Links to social

follow-up

•Daily polling•Reviews &

comments of

Alumus

•Social Chat room•Faculty-student-

management

relationship

•Social highlight

•Banner in flash &

log-in information

•Newsletter

•Off-Campus news

•Director’s Cut •Competetion

news

•Testimonials •Speak from

person-concerned

Profile

•Options to update on your

own profile & current

geographic location on the

world map

Careers

•Job postings

•Within the system positions

•From the Alumuni

Legacy Systems

•All the info regarding the

legal admission procedure &

description of various pre-

definied quotas

Process

•Articles on job-interviews

which have made history in

the life-time for IIT-Kgpr.

MERIT PROCESS

Spotlight

•Latest news on upcoming

events

•Weekly face from Alumnus

Events Calander

•A total flash oriented

events calander

•Responses & choosing out

the responses to follow-up

BOARD PROCESS

Analyze needs of

market -

discussions

Analyze market cap

- discussions

Reviev and

optimize

Analyze Measure results

Analyze

competition

ResearchImplementation

Strategic marketing

plan

Leadership

Alumuni

Board

Alumini StaffStudents

Arm

INTERNAL PROCESS

Leadership Alumni

Board of

TrusteesManagement

Arm

Planning

MARKETING PROCESS

Evaluation

Strategy

Input Output

Implementation

•Editing & modification of the portal

according to IIT-Kgpr.

•Previous portals to be analyzed to

actually attract the alumunus to use

this portal more & more.

Portal

•Social Marketing over the networking

websites along with a regular blogging

& RSS feeds from the institute over

the portal.

•Achivements highlighted over all the

web links connected to main website.

Sight

SCOPE OF CUSTOMIZATION

•Integration of sms pack into the

portal so as to automatically fire a

sms on every occasion you decide.

•Flash messages are also possible

SMS-pack

•Media & MassComm link up with the

portal for automatic updates.

•Links to other IITs

Mass Comm

STRUCTURAL UNDERSTANDING

IN ASSOCIATION WITH