crm loyalty program v0.5

8/3/2019 CRM Loyalty Program v0.5

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Customer Loyalty ProgramIndian Oil v/s BPCL

WMP6004: Akshay Bansal

WMP6007: Ankit Suri

WMP6134: Abhishek Chopra

WMP6133: Shayan Ahmad

WMP6131: Surendra Kumar Dubey



Indian Oil

XTRAPOWER Fleet Card

Smart Card-based fleet management solution for fleet operators and

corporates for cashless purchase of fuel & lubricants from

designated retail outlets of Indian Oil through flexible pre-paid and

credit facilities.

Provides unique benefits like personal accident insurance cover and

vehicle tracking facilities.

It has emerged as the largest fleet card in the country with the

widest retail outlet coverage.

The fleet card transactions are authorized through a unique PersonalIdentification Number (PIN)

Fleet card can help track each vehicle's movement across remote

corners of the country, leading to an improvement in vehicle

utilization and route compliance



Indian Oil

Easy Fuel Gift Card

The XTRAPOWER Easy Fuel gift card facilitates corporates in

paperless gifting of fuels and lubricants to their employees,

customers and other stakeholders

It offers amazing convenience and security among the gifting

options available today, and comes with the option of multiple

recharging, or topping-up, and hence ideally suited for

reimbursement, Incentives, etc.

Corporate members can log into the dedicate website forallocating requisite funds and for topping up.

A 24x7 dedicated toll-free helpline (1800 4255599) caters to

customer queries.



Indian Oil

XTRAREWARDS

It is India's first online rewards programme that seeks to inculcate thehabit of redeeming points.

It is currently active in Mumbai, Delhi, Chennai, Ahmedabad,

Bengaluru, Bhubaneshwar, Coimbatore, Mysore, Pune andSecunderabad, with plans to reach other cities soon.

The loyalty programme rewards customers paying by cash, credit anddebit cards.

Additional points can also be earned outside the Indian Oil network,covering prominent FMCG, Food, Automobile, Travel, Entertainment,Apparel and Hospitality sectors.

Apart from redeeming the accumulated points instantly on fuel /SERVO lubricants at participating retail outlets, card-holders can alsoredeem the points to get exciting gift items from a catalogue.

The programme continuously provides the cardholder with privileges,benefits and offers from a large number of alliance partners, includingrestaurants, pizza companies, automobile service stations, jewellers,

and online shopping companies.



Indian Oil

Indian Oil - Citibank credit card

Credit card issues by Citibank with Indian Oil Tie up.

When used with Citibank swiping machine, it saves

you 5%.2.5% surcharges are waived and 2.5% of theamount is added as points.

These points once reached 500, can be redeemed forIOC coupons, which can again be used at IOC outlets topurchase fuel or lubes.

Redeeming very easy, just call and the amount isadjusted in your bill on your fuel payments.



TIESUP WITHXTRAREW ARDS!

Tie up with Videcon and Kenstar

11-41 Discounts on products

Product Range

Brand Product Model MRPOffer

Price

Disco

unt %

Discount

Range %

Videocon

CTV

14" NTV VAN14MSP 3990 3550 11

11-16%

15" FTV VAF15SDV 5590 4500 19

21" FTV - W VBF21WDW 9290 8250 11

21" STV - Slim VAS21SDR 7990 6400 20

29" FTV - N W VDF29SSJ1099

09200 16

LCD 32"LCDTVVDL32HB

T

3199

02600019 19%

REF

DCR VBP193 8990 7700 14

13-14%FFR D245DX

1199

01040013

Kenstar SHA

Food Processor F/G MF-0808 5595 3500 37

37-41%

Mixer Grinder



BPCL

Petrocard loyalty scheme

User loads a predefined amount into the card- Rs 500

minimum and multiples of Rs 100 thereafter.

Each time a user avails any of BPCL's services, he/she can pay

using petrocard, instead of cash. Purchase value is debited

from the preloaded amount available on the card and

appropriate loyalty points (called Petromiles) are credited.

Petromile points once accumulated to a decent size and can

be exchanged for some nice gifts.



Indian Oil v/sBPCL

BPCL: Lack of product differentiation for different segments

BPC has larger reach and was launched earlier



Indian Oil v/sBPCL BPCL: Lack of product differentiation for different segments

BPC has larger reach and was launched earlier

Indian Oil has two major segments:

Extra reward Individual Customers, in 19 cities

Unlike BPCLs Petrocard, there is no need to preload cash onto the card

Points burned with Instant fuel redemption (unlike BPC/HPC platform)

Points can be redeemed in cash and kind (online)

Redeem it against fuel

Spend Rs. 75 Get 1point

On 354 points Get Rs100 (customer advantage of 30p which is highest in industry)

Marketing slogan: Every swipe you get discount from partners

Extra power for institutional fleet

Focus on diesel,

Insurance

For owner: Rs 1 lacs

Driver + Helper: Rs 50,000 each

Owner control

HDFC back (owner can deposit amount)

Load cash into any of its drivers card



Extra Reward discount partners

crm loyalty program v0.5

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