cro tools & techniques presentation
DESCRIPTION
A recent presentation delivered by Silverbean's very own CRO & Analytics Manager, Simon Cahill, highlighting some of the best techniques and tools around to help your site achieve a better conversion rate.TRANSCRIPT
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Conversion Rate OptimisationTools and Techniques
Simon CahillCRO and Analytics Manager
@simon_cro
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Conversion Rate Optimsation
An ongoing process of maximising the value of potential and existing customers
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CRO Process
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Tools - Analytics
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Tools - Analytics
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Tools - Heatmapping
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Tools - Heatmapping
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Tools – Testing for Non Coders
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Tools – Feedback
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Tools – Feedback
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Feedback – Trust Pilot Case Study
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Tools – Customer Research / Questionnaires
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Tools – Customer Research / Questionnaires
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Techniques
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Techniques – A/B Testing
Tips: • A/A Test• Create very different variations• Target where possible
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A/B Testing - Examples
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Techniques – Customer Journey Analysis
Tips:
• Customer Journeys are not linear
• Returning customers usually convert more
• Know the key exit points and prioritise
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Customer Journey Analysis – GA Data
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Techniques – Copy Optimisation
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Copy Optimisation - Examples
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Techniques – Online Surveys and Customer Feedback
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Online Surveys and Customer Feedback - Examples
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Online Surveys and Customer Feedback - Examples
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Techniques – User Testing
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User Testing – Case Study
https://econsultancy.com/blog/64396-what-user-tests-tell-us-about-morrisons-grocery-site
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Thank you!