crowd data entry intro (e) 20150510

1 COPYRIGHT(C) REALWORLD,inc. ALL RIGHTS RESERVED.

Introduction ofCrowd Data Entry

June 2015PT Situs Karunia Indonesia(Group Company of RealWorld Japan)


Company Name: RealWorld Inc.Representative: Masaaki KikuchiCapital: 4.1billion yenIncorporated: July 29, 2005Business: Crowdsourcing, Point Exchange

# of Staff: 140 (Inlc. Sub companies)Affiliate (Japan): READO Inc. Mark Eye Inc.

Real Marketing inc. Listed: September 18, 2014 　　　　　　　　　(Tosho Mothers: 3691)

Web Site: 　　　　realworld.co.jp

FY2014

FY2015（E）

Financial Results

FY2014

FY2015（E）

Revenue

Operating Profit

27.6 Million

40.0 Million

1.9 million

3.0 millionCrowd User 　8.9 million

In Japan※As of December 2014

Global Deployment # of User

Japan

Indonesia

Singapore

Company Profile


History of Overseas Business

v  RealWorld started the overseas business from 2011 and is deploying the same model in ASEAN region.

❖  RealWorld Asia Pte Ltd❖  Singapore❖  100% from RealWorld Japan

❖  Investment / Conducting / managing overseas business focusing on ASEAN

❖  PT Situs Karunia Indonesia

❖  Jakarta, Indonesia❖  65% by RWA❖  Online point / advertisement / crowdsourcing business

Dec, 2011 Aug, 2012

Alliance with CrowdFlower

(US)

Alliance with WorkFusion(US)

Feb, 2013 Jul, 2013 Feb, 2014

Crowd User 　80,000+In Indonesia

Opened the site in

Indonesia


Visit & Action

Online Ads

Micro-‐‑‒task

game online ads

invitation Crowd-‐‑‒sourcing

EarnPointsRedeem

User Flow

Do actions in

Poin-‐‑‒Web!

Distribute micro-‐‑‒task to User!

Redeem points to Voucher!

Earn points after actions!


Point Exchange Partner

Our users are enjoying our exchanging services with our point exchange partners. It can accelerate our users’ acJon more!


Name Card App JP Company

n Name card data entry in English

Online Research Company

n  Internet research & online survey

US- based Crowd-sourcing company

n Categorizing n Data checkn  Internet research in English

n Product review writing / rating

n Sharing to Facebook

Online Media / Agency

Micro-‐‑‒task Services in Indonesia


Introduction ofCrowd Data Entry


We break complicated format into many kinds of Jny chips and simplify each task so that users can do easily and efficiently with high quality!

Breaking Data Field (1)

MulJ-‐entry and checked by different workers

IntegraJon Crowd Worker

Data wriYen by Hand

Client

Crowd Data Entry Flow

Sloping

Data Field (2)

Data Field (3)

Data Field (4)

Data Field (5)

Data Field (6)

Data Field (7)

Data Field (8)

Foxmon_̲ds1200_̲

R

1249

16

1255

69

1321


Accurate ▼

MulJple-‐matching enables high accuracy

Easy Data Management

▼ Breaking into Jny chips

From one sheet

Low Cost ▼

No fixed / admin cost low manpower cost

Fast and Massive

▼ 80,000+ workers can realize

Breaking form into <ny chips (Simplifying / Data ProtecJon)

▼

1249

◎

× ▼

×

Poin-‐web

▼

Strength of Our Crowd Data Entry

80,000 Workers

▼ 1249

1249

1249

1248

1249


Planned to hire 10 part-‐Jmers

⇒ 3,125 Crowd Worker

Shorten by 67% (100days to 30 days)

Saved 50% cost

Finding 42% incorrect data

￥

This client could not do this task before because of total cost and delivery but we could realize this task uJlizing the crowd worker / system!

Benefits

Ø  Task: To categorize 1.5 million product data from the major E-commerce company


Business Flow

Scanning Papers Converting to Image Data

Breaking into Tiny Chip Data

Crowd Data Entry

Assembling Text Data to Original

Format

Delivering Text Data in Original

Format

Distributing Chip Data to User

Data Entry by Crowd-‐‑‒worker

Checking Data by System

Client

Data Entry System

Poin Web

l  CollecJng all papers/formats

l  Scanning all papers l  Saving all data in common server

l  System breaking all image data into chip data

l  System assembling all text data to return to original format

l  Massive users visiJng Poin-‐web and doing data entry every day

l  Client can select single / mulJ-‐entry or checking

<Supported Image Format>JPG / TIFF format (supported by Windows (GDI+))

<Export format>CSV file with/without double quotation and fixed length text data


Ager confirm the order from the client, we would start the following set-‐up process with the client.

Preparation / Set-‐‑‒up

ü  To be confirmed the following; •  Which format to be digitalized by data entry•  Which item/field of each format•  Due date / delivery cycle •  Required accuracy

Reviewing All Formats

Designing Data Entry Tasks

Set-‐‑‒up the Image-‐‑‒conversion

Process

Set-‐‑‒up Crowd Data Entry Task

ü  To design the format to retrieve fields from the formatü  To set up the distribution of chips to users

ü  To discuss how to convert from paper to image dataü  To confirm scanning machineü  To assign PIC to collect and scanü  To discuss the data server

ü  To prepare crowd data entry task screen / page in poin-‐‑‒web

ü  To notify new data entry task to usersü  To organize the special campaign to make awarenes


暮らすこと、働くこと、新しいことTo live, to work and new things

ネットを通じて社会の基盤をつくる。Generating the social basement online.

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