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CROWDSOURCINGMEDIA EXPOSURE(And other sneaky tricks)

By Francois du Preez

@FrancoisduPreez

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BUT ENOUGHABOUT THAT

WHO ARE WE TALKING TO?

WHAT IS THE MESSAGE?

CREATE YOUR ASSETS

GET IT IN FRONT OF YOUR AUDIENCE

WHAT DO YOU SHOWTHEM?

THE VERY FIRST TVC1 July 1941

THE VERY FIRST TVC1 July 1941

THE FIRST BRITISH TVC22 Sep 1955

THE FIRST BRITISH TVC22 Sep 1955

THE FIRST WEBBANNER:

1994 - TO PROMOTE SEVEN ART MUSEUMS, SPONSORED BY AT&T, TO THE READERS OF HOTWIRED.COMCLICK THROUGH RATE OF 44%

2016 INDUSTRY STANDARD: 0,3%

FAST FORWARD

2016

WHEN THE MEDIUMLOSES ITS NOVELTY VALUE, THE CONTENT NEEDS TO WORKHARDER TO BREAK THROUGH THE CLUTTER

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IN A WORLD DROWING IN CONTENT, HOW DO YOU GET PEOPLES ATTENTION?

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YOU ARE SO USED TO ADVERTISING. YOUR GUARD IS ALWAYS UP

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DONTMAKEADS

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RESULTS:

22 000 HITS ON THE WEBSITE IN 3 HOURSADVERTISING VALUE: R1 727 012PR VALUE: R5 181 03729 MILLION IMPRESSIONS ACROSS ALL MEDIAREACHED 110 COUNTRIESTRENDED ON TWITTERDOMINATED THE CONVERSATION ON FB45 DOGS SAVED13 ARRESTSHUNDREDS OF LEADS ARE STILL POURING IN

SPECIAL INVESTIGATION UNIT HAD TO EMPLOY MORE STAFF

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OR YOU COULDJUST STEAL THESPOTLIGHT

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CONCLUSION

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T.HANKS

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