cruise trade news media pack 2014
DESCRIPTION
As the industry’s most detailed, single source journal, for 2014 we have planned news pages, features and supplements, timed precisely to support market trends and peak trade selling periods. Additionally, supplements and dedicated features complementing the main CLIA’s trade events and training programmes will be included throughout the year. To discuss your 2014 marketing requirements, please talk to a member of the commercial team who will be happy to design a bespoke campaign to suit your individual needs - multiple insertions are subject volume discounts!TRANSCRIPT
| 2014 PLANNING GUIDE |
2014 Planning GuideEditorial Schedule
Key Features and Promotions
Special Focus Publications
Advertisement Rates
Executive Interviews
Meet the Team
Established for over 10 years, Cruise Trade News, partof the Cruiseworthy Media Group, is the only tradepublication to regularly feature in-depth cruise
reviews, product updates and innovations, pre/post touringideas, itinerary suggestions in a single journal – vitalinformation to communicate the cruise experience to thetravel agent.
Six bi-monthly issues are planned for 2014 in addition tothe ocean and river Cruise Previews. The expanded tradedistribution for 2014 allows for circulation to all leadingconsortia groups and home working associations, multipleagents and an increased number of leading independentcruise specialist agents as well as the total CLIA UK/Irelanddatabase.
Cruise line executives have long since recognised theimportance of Cruise Trade News and the opportunities itpresents to complement their individual marketing activityprogrammes. The publication targets only the travel agentsserious about selling cruise and working with cruise lines tohelp develop cruise revenues.
The Cruise Previews contain the industry’s mostdetailed, single source collection of ship and destinationinformation with expanded details on future new builds,innovative itinerary choices and cruise lifestyle features.They are the only publications to provide detailed coverageacross the complete range of cruise styles – Mainstream,Premium, Ultra-Luxury and Cultural/Expedition cruising.
The UK’s longest established independent cruise trade journal
2014 Feature Highlights:›› Prominent News Items ›› Calendar of Events ›› New Ship Reviews ›› Itinerary Previews ›› New Product Innovations ›› River Cruising ›› American Viewpoint ›› Executive Interviews ›› In-depth Cruise Segment Focus ›› Multi-Centre Cruise Options ›› Speciality Cruise Focus Reports
Future plans include:›› Transatlantic & Repositioning Cruise Options ›› Group Travel ›› Taster Cruises›› Lifestyle Cruise Options
Phil Davies, CTN’s editor has been reporting on the travelsector for almost 30 years. His career in travel journalismincludes editing Travel Trade Gazette and online newsservice TravelMole. Working as a freelance, Phil specialisesin the cruise industry contributing to a range of trade andconsumer newspapers, magazines and websites.
Tel: 01747 828695 / 07766-91526Email: [email protected]
Jane Archer CTN’s news editor is responsible for most ofthe news and feature content in Cruise Trade News. She isthe UK's leading cruise journalist, with in-depth knowedgeabout both ocean and river cruising. She writes for bothtrade and consumer titles and has won Clia UK & Ireland'stop award for her contribution to cruise journalism.
Tel: 01483 284787Email: [email protected]
Sara Macefield has been a travel journalist for more than20 years. She spent 12 years at trade publication TTGbefore going freelance in 2000. She now contributes totrade and consumer titles, regularly writing for nationalnewspapers including the Daily and Sunday Telegraph, DailyExpress and The Times.
Tel: 01732 366155 / 07747 102855Email: [email protected]
Gill Upton has been a journalist and editor for more yearsthan she cares to mention. During her long career she hasbeen Editor in Chief of Business Traveller, Editor of theLondon Evening Standard's business travel coverage,regular contributor to the Financial Times' business travelpages and Features Editor on World of Cruising. Shecurrently splits her time between editing The BusinessTravel Magazine and Cruiseworthy Media’s Cruise Ports &Destinations.
Tel: 020 8675 7976 / 07710 252072Email: [email protected]
Keith Ellis, CTN Publisher, Managing Editor and owner hasworked in cruise trade, industry and consumer journalpublishing for over ten years. Before that he ran asuccessful London advertising agency with a profile ofleading brand clients in their respective markets and alsoheaded up marketing of the UK's leading music magazine.His vision for the CTN is to work with only the most capableand experienced journalists and marketeers to maintain itsposition at the forefront of published cruise media.
Tel: 01737 812411Email: [email protected]
Trudy Redfern – Commercial Director, of the CruiseworthyMedia Group is a travel industry professional who has helda number of senior management roles in a variety of travelsectors – including airlines, tour operating and morerecently cruise. As former UK Managing Director forSilversea Cruises, she was responsible for building tradeand supplier partnerships, as well as successfullypositioning the brand as the leader in the ultra-luxury cruisesector for an 8 year period.
Tel: 07766 426627Email: [email protected]
Cruiseworthy Media Editorial Team:
Cruiseworthy Media Commercial Team:
2
Calendar, 2014 Cruise EventsMediterranean cruising
Mainstream cruise brand focus
Caribbean cruisingCruise Convention overviewCultural cruise choices
Round Britain/ex UK cruise optionsRiver Cruise focus
Premium cruise brand focus
Cruise Preview 2015Celebration cruise themes
World Cruise Focus
Annual cruise roundup and trendsRiver Cruise Preview 2015
Industry Predictions
Other Cruiseworthy Media Group titles:Cruise Preview River Cruise Preview
Cruise Ports & Destinations
Lifestyle themesExpedition cuisingLuxury brand focus
CTN 2014 Programme Overview:
January 2014 March 2014 April 2014
June 2014 September 2014 November 2014
Bespoke Publications: Cruiseworthy Media has the ability to design and distribute bespoke over-branded versions of all the publications. For more information please refer to the Commercial Team.
Now in it’s fourth year of operation and sporting acompletely new look, this single source journalprovides a comprehensive guide to cruising. ThePreview looks in-depth at the cruise market fromthe new builds to the product enhancements, theon-board facilities, the cruise-stay options, theworldwide cruise destinations, cruise pricing,booking channels and itinerary selection.Unparalleled in its content, this is the travelindustry’s most sought and read guide to cruising.
An invaluable ‘one stop shop’ for travel agentswishing to capture a share of the ever boomingriver cruise market segment. The journal containsan unrivalled level of detail on new craft, riversguide, itinerary planning, product innovations,market trends and analysis all designed to help thetravel agent make an informed choice.
The only travel trade journal to feature a dedicatedinsight into the world’s leading cruise ports andtheir facilities. The journal provides a wealth ofinformation and advice on itinerary planning,pre/post cruise land options, innovative shoreexcursions, touring ideas, together with a detailedoverview of port access, passenger and transferfacilities – simply a must have for the discerningcruise travel organiser.
3
Cruise Trade News Advertising Rates and Specifications
Cruise Trade News Promotional Opportunities...
Talk to the Commercial Team on page 2 for all your marketing requirements.
2014 Advertisement rates card: Single insertion Three insertions Six insertions
Double page spread £3,850 £3,400 £3,150
Full page £2,200 £1,750 £1,450
Half page £1,375 £1,175 £875
Banner/Quarter page £775 £650 £575
Eighth page £495 £425 £395
Brochure panel £375 flat rate
Page Positioning Costs: Back Cover/Inside Front/Centre Fold/1st Right +20% on existing rates.Bespoke Promotional Options: These can be discussed and designed by the CTN editorial team, pleasediscuss requirements with Commercial Team.
Booking Your Space: Contact the Commercial Team to discuss your marketing requirements.
Advertising measurement specifications:Double page spread:Type area: 400mm across x 277mm deepBleed: 426mm across x 303mm deepTrim size: 420mm across x 297mm deepFull page:Type area: 190mm across x 277mm deepBleed: 216mm across x 303mm deepTrim size: 210mm across x 297mm deepHalf page across:Type area: 190mm across x 130mm deepBleed: 216mm across x 143mm deepBanner/Quarter page (landscape):Type area: 190mm across x 65mm deepBleed: 216mm across x 78mm deepQuarter page (portrait):Type area: 91mm across x 130mm deepEighth page (landscape only):Type area: 91mm across x 65mm deepBrochure panel:Please supply high resolution 300dpi jpeg ofBrochure front cover 50% actual size
Supplying artwork requirements:Please supply a high resolution press ready pdfsuitable for CMYK litho printing with all fontsincluded or outlined.
Pdf’s ripped with additional Pantone coloursembedded should be converted to the CMYK.
All pictures on source artwork prior to pdf ripping should be actual size of reproduction setto CMYK colour at 300 dpi.
All vector logos should be CMYK with fontsoutlined having no reference to Pantone coloursin use or embedded in colour pallets.
All artwork should have trim marks to A4 210mm across x 297mm deep, including 3mmbleed to all sides if appropriate.
2014 Four Page Cover Wraps:Cover wraps from artwork supplied £4,000.
2014 Advertising/Advertorials:Advertising + editorial combination spreads and advertorial spreads – double page spread rates apply.
2014 Loose Inserts Leaflets:Loose inserts, costed by page size and number ofpages. Attached inserts by negotiation.
2014 Fleet Profile Supplements:Fleet Profiles for inclusion in CTN, with additionalcopies for trade sales team. Includes CTN writing,design and printing.
Digital Marketing Opportunities:Launching soon – a state of the art Cruise TradeNews Website.
The UK’s most established cruise travel journal
HOME NEWS AGENTS ISSUES NEWS CONTACT
REGISTER | LOG-IN
HOME
30% Agent fees | click to view
What’s on the horizonLorem ipsum dolor sit amet,consectetur adipiscing elit.Vestibulum elementum lectus necquam condimentum ac ultriceserat. Lorem ipsum dolor sit amet,consectetur adipiscing elit.
LatestLorem ipsum dolor sit amet,consectetur adipiscing elit.Vestibulum elementum lectus necquam condimentum ac ultriceserat. Lorem ipsum dolor sit amet,consectetur
Cruiseworthy Media, 10 Tadorne Road, TadworthKT20 5TD, Surrey, United Kingdom. T +44 (0)1737 81 2411
Cruise Trade News, Cruise Ports & Destinations, Stowaway andall annual Previews are the sole property of Cruiseworthy Media.
4