C.S.R. Corporate Social Responsibility

C.S.R.Corporate Social Responsibility

On the 1 of May i take my one man demonstration to the main shopping street of Copenhagen. I am going to improve conditions for workers around the world by means of critical consumption.My banners will be the slogans of the multinational companies and “Because you`re worth it” will no longer sound hollow when I ask about the conditions of production for everything that I let myself be tempted by.

My credit card will be heard

Town Hall Square Copenhagen

My one man demonstration starts out peacefully.I have taken out the first slogan of the day”You can’t be too thin or too powerful”, aslogan that Apple had to pull back after massive protests by critical consumers.It is perfect for my mission and it gives me a sense of being both skinny and powerfull

McDonalds

While ordering a Big Mac I tell Maria at the counter about Jorge Rios.An exchange student from south america that paid 3000 dollars to live in a basement, sleep in a childs bed and work at McDonalds in Pennsylvania.Maria smiles and shrugs, then she asks me what I want with my fries.I press delete on the credit card terminal and walk away.

The Body Shop

I am looking for my favorite sent Activism among the perfumes at The Body Shop.I am approached by the sweet shop assistent Camilla. I ask if she knows about a former employee (Beyonce) that was washed white withPhotoshop in a commercial by L’Oréal (The Body Shop is owned by L’Oréal)...we laugh a little, but I don t get an answer.She evades my question.My consumer sensetive nose smells a cover up and mypurchase impulse fades immediately.

Marc Jacobs

I love his shoes, I love his shirts and I love when he takes of his clothes in his own commercials.But Marc Jacobs has sold himself to Coca Cola, a company that loves to take advantage of poor farmers in south america.I have brought along a Coca Cola slogan “Love is heavy” to the store and a pair of red plush handcuffs ( notice how they match the sweater in the back).I chain myself to a bag.Either he cuts of all relations with Coca Cola...or I am thrown out ( but still manages to save a small part of his empire)

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