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TRANSCRIPT
March 2015
CTC Media, Inc.
Investor Presentation
Contents
A Leading Independent Broadcasting and Content Company in Russia
1
Growth Company Operating in a Dynamic Market
Goal to Become a Leader in Content Creation, Management and Distribution
Developing in Attractive CIS, International and Transmedia Markets
Outperformance in 2014 on the Back of Challenging Market Environment
Company Overview 2-8
Strategy Overview 9-10
Company’s Market Position 11-18
Areas for Further Development 19-22
Q4 & FY 2014 Financial & Operational Highlights 23-31
Appendix 32-39
A Leading Independent Broadcasting and Content Company in Russia
From Private TV Network to Public Media Holding
1989 1994 2002 2005 2006 2008 2009 2010 2011 2012 2013 2014 2015
CTC Media was
founded as
Story First
Communications
Launch of CTC
Network
Modern Times
Group became a
shareholder of
CTC Media
Launch of
Domashny
Network
Initial Public
Offering
on NASDAQ
Acquisition of
DTV (rebranded to
Peretz in 2011)
Acquisition of
Channel 31 in
Kazakhstan and a
TV company in
Moldova
Launch of CTC-
international in
Kazakhstan,
Kyrgyzstan,
Armenia, Georgia,
Azerbaijan, Thailand
and uplink to HOT
BIRD
CTC and Domashny
receive digital
licenses
Launch of CTC-
international in
Germany, North America
and the Baltics
Telcrest Investments
Limited acquired a 25%
stake in СTС Media
from Alfa Group
Launch of Domashniy.ru
women’s portal
Launch of
CTC-
international
in USA
Launch of CTC-
international in
Israel
Establishment of
CTC Media’s
internal advertising
sales house
‘Everest Sales’
Launch of
Videomore.ru
online content
portal
Development of in-
house creative
production center
Launch of Peretz
International in
Belarus
Launch of CTC Love
Channel on cable
and satellite
Launch of Sweet Me
brand
Launch of Russian
TV series in the US
on the HULU
subscription service
Launch of Second
Screen App
3
Launch of mobile
social network game
based around TV
show Molodezhka
Acquisition of
CarambaTV
TRANSMEDIA
CTC-INTERNATIONAL (PAY-TV)
AD SALES
FREE-TO-AIR (CIS)
We Fully Capture the Value Chain by Being an Integrated TV Broadcaster
BROADCASTING ( RUSSIA)
Free-to-air
TV ad maket growth1
International version of CTC channel
Mobile, smart TV, second screen, transmedia projects
Ctc.ru, Domashniy.ru, Peretz.ru
Online video portal Videomore.ru
CTC – target audience All 10-45
Domashny – target audience Females 25-59
Peretz – target audience All 25-49
International version of PERETZ channel
Kazakhstan Channel 31
Internal advertising sales house Everest
CTC Love – target audience All 11-34
4
We Are the Largest Independent FTA-Broadcaster in Russia, with Premium Audiences
Combined audience shares, %
(all 10-45 demographic)
5
27.8
14.713.6
12.1
8.1
3.7
Gazprom-Media СTС Media VGTRK (Rossiya) Channel One National Media Group UTV Russia Holding
12M 2014
We Operate in Attractive Markets
Sources: Video International, Russian Association of Communications Agencies, ZenithOptimedia, CIA World Factbook, Rosstat, Russkiy Mir Foundation
Kazakhstan Russian-speaking population = 12.3 million
Kyrgyzstan Russian-speaking population = 3.6 million North America
Russian-speaking
population = 3.5 million
Germany Russian-speaking
population = 6 million
Russia Population = 143.7 million
Israel Russian-speaking
population = 1.5 million
Moldova Population = 3.6 million
Baltic states Russian-speaking
population = 4 million
Since February 2012
CTC-International
is available on the HOT
BIRD 8 satellite
(W/E Europe, North Africa,
Middle East and Central Asia
coverage)
Thailand Russian-speaking tourists = 1.3 million (2012)
Armenia, Georgia, Azerbaijan Russian-speaking population=10.4 mln
Belarus Russian-speaking population = 7 million
6
CTC Media Shareholder Structure
CTC Media, Inc.
Shareholder of CTC Media
since 2002
Modern Times Group
MTG AB
39%
Number of common shares outstanding
(as of March 5, 2015)
Shareholder of CTC Media
since 2011
Telcrest Investments
Limited
25%
IPO on NASDAQ in June 2006
Free float
36%
155,762,166
Kaj Gradevik
Director
Irina Gofman
Director
Natasha Tsukanova
Co-chairman
Board of Directors
Angelo Codignoni
Co-Chairman
Alexander Pentya
Director
Timur Weinstein
Director
Tamjid Basunia
Director
Werner Klatten
Director
Jean-Pierre Morel
Director
7
Strong Management Team
Yuliana Slashcheva
• Chief Executive Officer
• Joined CTC Media in 2013
• 20 years in high growth
media related businesses
Julia Moskvitina
• Chief Commercial Officer
• Joined CTC Media in 1999
• More than 15 years’
experience in advertising
sales
Sergey Petrov
• Chief Broadcasting Officer
• Joined CTC Media in 1995
• 20 years‘ experience in TV
industry
Lilia Omasheva
• Chief of Operational Efficiency
and Organizational
Development
• Joined CTC Media in 2013
• More than 10 years’ experience
in advertising industry
8
Stanislav Ploschenko
• Chief Financial Officer
• Joined CTC Media in 2014
• More than 13 years’
experience in finance
Oleg Kuzmin
• Chief Strategic
Communications Officer
• Joined CTC Media in 2014
• 15 years‘ experience in
communications and
marketing
Elmira Makhmutova
• Head of CTC Channel
• Joined CTC Media in 2008
• More than 18 years’
experience in marketing
and media business
Lika Blank
• Head of Domashny Channel
• Joined CTC Media in 2014
• More than 16 years’ experience
in media business
Ruben Oganesyan
• Head of Peretz Channel
• Joined CTC Media in 2014
• More than 16 years’
experience in media business
Delivering on Strategic Priorities
New approach to
monetization through
digital projects and
partnerships
Digital media revenue up
almost 50% in RUB in
2014 and continues to
grow
Launch of the first e-
commerce project by a TV
company in Russia
Channels' websites
became full scale
platforms
Second screen App
successfully launched in
November 2014
Successful launch of a
social network game
based around TV show
Molodezhka
Centralized content
purchases to secure
synergies, longer content
life span and sharing
among platforms
Centralized programming
to avoid cannibalization
Further steps towards
more local content
Prioritize content
and synergies
STRATEGIC GOAL: To become a leader in content creation, management and distribution
on all potentially monetizable platforms
Grow combined
audience share
Expand digital
offerings
Diversify revenue
streams
1 2 3 4
Launch of CTC Love to
cover a complementary
audience segment
New Head of Domashny
upgrades Channel’s
content and programming
to attract younger
audience
New Heads of CTC and
Peretz to strengthen
channels’ market
positions
9
Combination of Growth, Profitability and Dividend Yield
GROWTH EFFICIENCY /
PROFITABILITY
RETURN CASH
TO SHAREHOLDERS
Operating in one of Europe’s
largest1 TV ad markets ($4.1
bln in 2014)
OIBDA margin of 29% in 2014
High Group power ratio of 1.75x
due to attractive audience profiles
Strong cash flow generation and
net cash position
Over 50% cash dividend payout in
2014
Aggregate cash dividends of $109
mln paid in 2014
Cash dividend of $ 0.175
per share for the first quarter of
2015. The Board will consider
further quarterly dividends in light
of market conditions
+ +
Source: (1) Zenith Optimedia and AKAR estimates. 10
Growth Company Operating in a Dynamic Market
13.7
11.410.9
9.1 8.8
4.04.4
3.2
2.1 2.2
0.9
2.1 2.1 2.01.7 1.6
2.0
1.40.6
19.0
14.2
12.5
9.7
7.5 7.4
4.0 4.03.2
2.3 2.3 2.1 2.0 1.8 1.8 1.8 1.7 1.61.5
0.5
20.5
TNT ChannelOne
CTC NTV Russia 1 Channel 5 Ren TV TV-3 Pyatniza *** Disney * Russia24
Russia 2 Peretz Domashny TV Centr 2X2 U ** Zvezda RussiaK
Other
Q4 2013
Q4 2014
Growing Audience Shares In “All 10-45” - Most Commercially Attractive Demographic – Q4 2014
Audience shares1, %
(1) Source: TNS Russia, CTC Media’s Research Department (2) Includes audience shares of regional and non-FTA channels
(*) Operated under Semerka brand before 31 December, 2011
(**) Operated under Muz-TV brand before 1 September, 2012
2
(***) Operated under MTV brand before 1 June, 20123
12
13.1
11.6 11.3
8.69.0
4.94.2
3.0
0.91.7
2.2 2.4 2.0 2.2 1.8 1.8 1.61.4
0.7
18.7
13.0
12.1
10.2
8.3 7.8
4.2 4.03.1
2.62.2 2.2 2.0 2.0 2.0 1.7 1.6 1.5
1.5
0.6
20.1
TNT ChannelOne
CTC Russia 1 NTV Ren TV Channel 5 TV-3 Russia24
Pyatniza ***Russia 2 Disney * Domashny Peretz TV Centr U ** 2X2 Zvezda RussiaK
Other
12M 2013
12M 2014
Growing Audience Shares In “All 10-45” - 12M 2014
Audience shares1, %
(1) Source: TNS Russia, CTC Media’s Research Department
(2) Includes audience shares of regional and non-FTA channels
(*) Operated under Semerka brand before 31 December, 2011
(**) Operated under Muz-TV brand before 1 September, 2012
2
(***) Operated under MTV brand before 1 June, 20123
13
CTC Media Channels’ Viewership Position
14
13.013.7 13.4
12.111.0 11.3
10.2
2008 2009 2010 2011 2012 2013 2014
2.02.1 2.1
2.7
2.4
2.1
2009 2010 2011 2012 2013 2014
1.51.7
2.42.8 2.8
3.2 3.23.6 3.5
3.3
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
11.6 11.2
15.2 14.7
13.2 13.9
2009 2010 2011 2012 2013 2014
232226
246 243 243
222
249251 257
133142
134
188210
170 169
166160
5 613
2339
47
5866
87
4537
46 5144 40
42 41
40
2006 2007 2008 2009 2010 2011 2012 2013 2014
TV
Radio
Internet
Other
Internet Is Growing But Not at the Expense of TV Viewing
Source: TNS Gallup Media, Russia
* Change in TNS Measurement panel in 2012 increase proportion of 2+ Tv-sets per household
TV Usage (Minutes per day, All 16+)
Min
ute
s p
er
da
y
*
15
Fragmentation of Russian TV Market Presents Opportunity for Niche Channels to Grow
Audience shares, all 10-45 demographic
Top 3 state-controlled channels
1st tier channels
2nd tier channels
Notes: top 3 state-controlled channels: Channel One, Rossiya 1, NTV; 1st tier channels: CTC, TNT, Ren-TV;
2nd tier channels: TV-3, Domashny, Peretz, Rossiya K, Channel 5, Rossiya 2, Euronews, Zvezda, Pyatniza, Rossiya 24, Ю, 2x2, TV Center, Disney, RU TV
Non-FTA and regional channels
16
10%
15%
20%
25%
30%
35%
40%
45%
50%
55%
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2-nd Tier Channels’ audience share –
including Domashny, Peretz – is growing
intensively
Stable Consumer Goods Client Base with Large Multi-National and Local Advertisers
Ad spending on CTC Media’s Russian channels by category
■ Vast majority of CTC Media’s Russian advertisers are
basic consumer goods focused
■ Over 80% of CTC Media’s advertisers’ budgets are
coming from multinationals
Notes: (*) National advertising sales for CTC, Domashny and Peretz Networks
(**) Total Russian advertising sales for CTC, Domashny and Peretz Channels
17
2013 2014
1 Food and beverages 26% 25%
2 Pharmaceuticals and vitamins 16% 19%
3 Cosmetics and personal care products 19% 18%
4 Other goods 14% 14%
5 Telecoms 7% 8%
6 Retail 4% 5%
7 Auto 4% 4%
8 Appliances 4% 3%
9 Detergents 4% 3%
10 Finance 2% 1%
*
Advertising Sales Structure 2011-2014
Advertisers
Advertising Agencies
Internal Sales Houses External Sales Houses
Everest Sales VGTRK Gazprom-Media / Alkasar Video International
Consultancy services
18
Developing in Attractive CIS, International and Transmedia Markets
10.0 11.9 16.9 23.6 25.8 22.6
FY 2009 FY 2010 FY 2011 FY 2012 FY 2013 FY 2014
Revenue OIBDA margin
29.7%
Strong Market Positions in Kazakhstan
Channel 31, Kazakhstan (all 6-54 demographics)* Kazakhstan revenue and OIBDA margin dynamics
US
$ m
ln
Source: (*) TNS Central Asia
17.4% 21.8%
30.4%
16.2%
Power ratio up to 1.2x from 1.5x
31.0%
20
11.6 11.2 15.2 14.7 13.2 13.9
11%12%
14%
17%
18%
19%
2009 2010 2011 2012 2013 2014
Target audience share Market share
Transmedia: Significant Improvement in Financial Performance
2014
Highlights
Partnerships
Key Projects
284.2
40.8
New customers share in total transmedia revenues in 2014, RUB mln
Total transmedia revenues Revenues from new clients
Significant revenue growth exceeding the Company’s own forecast
OIBDA (including e-commerce revenues) reached breakeven level – around 1 mln rubles
(FY 2013: (57.3) mln rubles)
Notable diversification of the customer base
Odnoklassniki – successfully launched in September 2014
GameInsight - successfully launched in December 2014
Yandex, Vkontakte – under development; expected to be launched in H1 2015
The new season of TV series – Molodezhka (Youth League) - fully monetized through
different digital platforms with total revenue of almost 26 mln rubles
Original Second Screen App successfully launched with new series of the Youth League
10 special advertising projects on CTC Media’s digital platforms successfully completed in
2014
Partnerships
21
*
*
* - pending
(1.8)
0
(57.3)
1
FY 2013 FY 2014
CTC Media Digital OIBDA
US $ mln RUB mln
Entering New Platforms to Be Wherever Our Viewers Are
22
Average monthly users in Q4 2014: 10.7 mln – WEB, 3.2 mln – Mobile
Total coverage in all digital platforms – 13.9 mln unique monthly users
Market Outperformance on the Back of Challenging Market Environment
Q4 and 2014 FY Key Operational Highlights
2014 FY Key
Operational
Highlights
Q4 2014 Key
Operational
Highlights
Total revenue up 3% in ruble terms despite audience share loss and sublicensing revenue slowdown
due to the crisis in Ukraine
Outperformed the market, which grew only 2.3% in 2014
Market share grew from 17.1% to 17.4% despite audience share loss
Managed efficient cost control on the back of challenging market environment
Adjusted OIBDA* margin in line with previously announced guidance – 29%
100% of Group’ s inventory sold through the year
Transmedia business reached OIBDA breakeven with total revenue of approximately 280 mln
rubles, exceeding the Company’s forecast
Revenue was flat YoY with 8.5 bln Rubles
Group’s power ratio hit a record high of 1.86
CarambaTV acquisition for further synergies between the Company’s TV, digital and transmedia
businesses (announced in January 2015)
Management team significantly strengthened with new CFO, new head of strategic communications,
new chief legal officer and new heads of CTC and Peretz channels
Successful monetization of Molodezhka series through digital platforms, with overall revenue of
almost 26 mln rubles for one season
2.3%
3.4%
FY 2014
Russian TV Ad Market vs CTC Media’s Russian channel television ad revenues YoY, Rubles*
Russian TV Ad Market CTC Media
17.1% 17.4%
FY 2013 FY 2014
Group Market Share
Market Share
26.5 27.3
8.5 8.5
RUB Billion
Group Total Revenue
FY 2013 FY 2014 Q4 2013 Q4 2014
24
* Adjusted OIBDA is non-GAAP financial measure that excludes impairment charges of 977.6 million RUR arising from the impairment of goodwill related to the Company’s production unit in the
fourth quarter of 2013, and a 1,651.5 million RUR of charge in the fourth quarter 2014 related to the impairment of Peretz goodwill reflecting a more conservative outlook due to the prevailing
economic uncertainty. Please see financial tables at the end of press release dated March 5, 2015, relating to the Company’s financial results for the fourth quarter and full year ended December
31, 2014 for a reconciliation of operating income, OIBDA to adjusted OIBDA.
Audience Share Performance
CTC channel inventory was fully sold out in Q4 2014
Launch of new premier series with audience shares higher than the channel’s average for the
season: Molodezhka (15.5%), Kitchen (15.2%), Uralskie Pelmeni (15.2%)
#3 most watched FTA channel for the target audience (all 10-45)
Set of new premieres and series scheduled for Q2 and Q3 2015
CTC
Peretz
Domashny
CTC Love
Successful restyle with a new logo and updated visual format – both launched in October
Premier series of “Real Vanga” and “Life after Vanga” with audience share of 4.1% and 3.5%
respectively – in line with the Company’s expectations
Younger audience share growth YoY with 25-50 share growth from 91% to 93%
Ruben Oganesyan joins as Head of Peretz in Q4 2014
CTC Love has been part of the TNS ratings database since September 2014 and is now
able to report its first quarterly ratings metrics
In Q4 2014 CTC Love reached 0.65% of its All 11-34 target audience
10.9
9.7
11.310.2
Q4'13 Q4'14 12M'13 12M'14
3.5
3.1
3.53.3
Q4'13 Q4'14 12M'13 12M'14
2.3
2.0
2.4
2.1
Q4'13 Q4'14 12M'13 12M'14
25
The Company Responded Proactively to Key Market Challenges
Undertook cost cutting initiatives, including optimization the number of employees
Programming expenses to decline in 2015 due to more efficient content purchases and
potential Russian content share growth
Strengthened management team
TV Ad Market
Deterioration in
Q4 2014
New legislation in
Kazakhstan and
national currency
devaluation
Successful changes in the programming grid in prime time slots
Target audience share grew from 13.2% to 13.9% YoY
Adopted flexible and balanced approach to bilingual broadcasting (new legislation requires
at least 50% broadcasting in Kazakh in each 6-hour timeslot)
12.7%
15.3%
13.2% 13.9%
Q4'13 Q4'14 12M'13 12M'14
Channel 31 Audience Share
Audience share All 6- 54 dempgraphic, %
5.9 7.1 190.6
284.2
FY 2013 FY 2014
CTC Media’s Digital Revenue
US $ mln RUB mln
1129 1133
FY 2013 FY 2014
CTC Media Employees
Number of Employees at year end
26
Sublicensing
revenues
slowdown
Revenue diversification through Internet and digital projects
E-commerce project (Sweet Me) revenue grew more than 9 mln rubles in 2014
Transmedia department performance significantly improved on OIBDA level
Update on Response to Amendments to the Mass Media Law
Challenge
Target
Company’s
Response and
Actions
The Russian president signed an amendment to the Russian Mass Media Law in October 2014
The amendments restrict foreign ownership and control of Russian media companies to no
more than 20% starting in January 2016
CTC Media’s current corporate and shareholder structure will not be compliant
The Board of CTC Media established an advisory committee of non-executive directors
The CTC Media executive team is working closely with the State Duma, the Government of
Russia and other industry participants
The international law firm Morgan, Lewis & Bockius LLP and the Russian law firm Egorov
Puginsky Afanasiev & Partners have been engaged as legal advisers
The American consultancy firm Habif, Arogeti & Wynne has been engaged as tax advisers
CTC Media appointed international bank UBS as its financial advisor and professional services
company KPMG LLP as its tax advisor
The Company’s Board of Directors, through its Advisory Committee, is working to identify,
evaluate and implement an appropriate response for compliance while safeguarding the interest
of all of the Company’s stockholders
The Board is considering alternatives that include corporate restructuring, franchising and
licensing structures, capital reorganization and divestments. We have begun to evaluate a
potential sale of all or a substantial portion of our Russian business or of the shares of common
stock of CTC Media
Complying with the law and protecting the interests of our stockholders
27
FY 2013 Transmedia Other FY 2014
4Q'13 Transmedia Other 4Q'14
Total Revenue Composition
28
Diversification across segments helped to withstand weakening market and keep revenue flat in
Q4
Full year revenue up 3% with almost all segments contributing except Peretz
Group Revenue
+2.2% +6.5% +10.1% -6.3% -45.9% 48.9%
+406 +259 -168 +84 +93 +70
mRUB
26 506 27 250
FY 2013 vs FY 2014
Q4 2013 vs Q4 2014
8 458 8 448
-150 +42 +145 -114 +46 +39
-2.5% +3.3% -13.8% +52.6% 42.4% -114.9%
mRUB
4Q'13 Transmedia Other 4Q'14
FY 2013 Transmedia Other FY 2014
OIBDA Composition
29
4Q 2013 vs 4Q 2014
FY 2013 vs FY 2014
mRUB
mRUB
-7,5% -10,4% +4,6% -30,5% -24.5% -85.3%
-539 -111 -176 +12 +49 -94 8 651 7 792
2 343 3 570
-602 -379 +41 -145 -178 +36
-21,1% -82,5% -70,8% +41,6% 516.1% -347.4%
Group OIBDA
Q4 numbers down on flat revenue and more expensive programming, aimed at protecting the
audience share, driving the FY Adjusted OIBDA* down by 10%
Source diversification across channels and growth of Kazakh and digital businesses helped to
smooth down the negative Adjusted OIBDA* dynamics
* Adjusted OIBDA is non-GAAP financial measure that excludes impairment charges of 977.6 million RUR arising from the impairment of goodwill related to the Company’s production unit in the
fourth quarter of 2013, and a 1,651.5 million RUR of charge in the fourth quarter 2014 related to the impairment of Peretz goodwill reflecting a more conservative outlook due to the prevailing
economic uncertainty. Please see financial tables at the end of press release dated March 5, 2015, relating to the Company’s financial results for the fourth quarter and full year ended December
31, 2014 for a reconciliation of operating income, OIBDA to adjusted OIBDA.
Cash Flow And Financial Position
Aggregate cash dividends of $109 mln paid in 2014
2014 FY free cash flow of $100 mln
2014 operating cash flow down 44% to $105 mln, which together with investments in PPE, business
acquisitions and dividends led to a reduction in Net Cash to $139 mln
Most of cash balances exchanged into dollars to secure the value of cash during 2014
The FX position of the company is $ 57 mn long as of 31.12.2014
Adjusted net income attributable to CTC Media, Inc. stockholders down 8% to Rub 5,368 mln
Cash dividend of $0.175 per share for the first quarter of 2015. The Board will consider further
quarterly dividends in light of market conditions
Cash Flow
180.2
99.6
207.5
139.4
2013 2014
Group Free Cash Flow and Net Cash Position, US $ mln
Free Cash Flow * Net Cash Position
99 109
0.63
0.7
FY 2013 FY 2014
Group Dividends
US $ mln
$ per share
187 211
187
105
-7 -9
-144 -115
-12 -51
211
142
FY 2013 FY 2014
Cash & Deposits **, US $ mln
Net cash and deposits at the Begining of the Period
Operating activities
Investing activities
Financing activities
Effect of exchange rate changes on cash
Net cash and deposits at the End of the Period
77%
22% 1%
Group Cash Currency Breakdown, at 2014 year end
USD RUB Other
30
* Free cash flow = cash flow from operating activities - acquisitions of property and equipment and intangible assets
** Cash and deposits represent the amount of cash, cash equivalents and short-term deposits.
Operating Expenses
as % of total operating
expenses
as % of total operating
revenues
$624.4 mln $530.9 mln $711.4 mln $832.1 mln
31
54% 57%
41% 42%
28%30%
21% 22%
7%9%
6% 6%
0%
0%
0%
0%
5%5%
4%4%
FY 2013 FY 2014 FY 2013 FY 2014
Depreciation & amortization
Stock-based compensation
Direct operating expenses
SG&A expenses
Programming expenses
Appendix
14.8
13.2
12.4
7.3
6.35.7
4.7
2.9 2.72.1
2.6
1.1
2.11.6
2.01.6 1.2
1.0 0.8
17.5
15.7
12.7
10.6
7.5
5.6 5.4
3.83.2
2.82.4 2.4 2.3 2.2
1.8 1.6 1.4 1.3 0.90.8
18.9
ChannelOne
Russia 1 NTV TNT CTC Channel 5 Ren TV TV Centr TV-3 Zvezda Domashny Russia 24 Russia 2 Disney * Peretz Russia K Pyatniza***
U ** 2X2 Other
Q4 2013
Q4 2014
Audience Shares In “All 4+” Demographic
(1) Source: TNS Russia, CTC Media’s Research Department
(2) Includes audience shares of regional and non-FTA channels
Audience shares1, %
(*) Operated under Semerka brand before 31 December, 2011
(**) Operated under Muz-TV brand before 1 September, 2012
2
(***) Operated under MTV brand before 1 June, 20123
33
14.0
12.9 12.8
7.26.7
5.75.1
2.9
1.1
2.6 2.52.1 2.3
2.0 1.8 1.71.0
0.9 0.8
17.3
14.8
13.2
11.4
6.9
5.9 5.5
4.1
3.1 2.92.5 2.4 2.3 2.2
1.6 1.6 1.41.2 0.9
0.8
18.6
ChannelOne
Rossiya 1 NTV TNT CTC Channel 5 Ren-TV TV Center Rossiya 24 TV-3 Domashny Zvezda Rossiya 2 Peretz Disney* Rossiya K Pyatnica*** U** 2x2 Other
12M 2013
12M 2014
Audience Shares In “All 4+” Demographic
(1) Source: TNS Russia, CTC Media’s Research Department
(2) Includes audience shares of regional and non-FTA channels
Audience shares1, %
(*) Operated under Semerka brand before 31 December, 2011
(**) Operated under Muz-TV brand before 1 September, 2012
2
(***) Operated under MTV brand before 1 June, 20123
34
87%
65%
54%
88%
71%
61%
91%
76%
68%
94%
82%
73%
95%
85%80%
95%
89%84%
95%90%
85%
96%91%
88%
Consistent Growth in Technical Penetration
Note: (1) Technical penetration means the percentage of the population that has the technical ability to receive a particular broadcast signal. Measured annually by TNS Gallup Media in cities with populations of more than 100,000
Technical Penetration1, %
35
2007 2008 2009 2010 2011 2012 2013 2014 2007 2008 2009 2010 2011 2012 2013 2014 2007 2008 2009 2010 2011 2012 2013 2014
(US$ million, RUB million except per share data) Q4 2013 USD Q4 2014 USD FY 2013 USD FY 2014 USD FY 2013 RUB FY 2014 RUB
Total operating revenues $259.7 $182.2 $832.1 $711.4 26,506.0 27,250.0
Advertising revenues $250.0 $176.0 $806.5 $699.1 25,687.0 26,729.7
Total operating expenses (187.8) (162.2) (624.4) (560.3) (19,886.7) (22,087.6)
Total operating expenses before impairment
loss (157.9) (132.8) (594.5) (531.0) (18,909.1) (20,436.1)
Adjusted OIBDA* 109.9 54.5 270.7 206.5 8,651.2 7,792.4
Adjusted OIBDA margin* 42.3% 29.9% 32.5% 29.0% 32.6% 28.6%
Adjusted net income attributable to CTC
Media, Inc. stockholders** 75.4 48.0 182.2 137.4 5,826.1 5,367.6
Adjusted diluted earnings per share** 0.48 0.31 1.16 0.88 $1.16 $0.88
Summary Income Statement
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* Adjusted OIBDA is non-GAAP financial measure that excludes impairment charges of 977.6 million RUR arising from the impairment of goodwill related to the Company’s production unit in the
fourth quarter of 2013, and a 1,651.5 million RUR of charge in the fourth quarter 2014 related to the impairment of Peretz goodwill reflecting a more conservative outlook due to the prevailing
economic uncertainty. Please see financial tables at the end of press release dated March 5, 2015, relating to the Company’s financial results for the fourth quarter and full year ended December
31, 2014 for a reconciliation of operating income, OIBDA to adjusted OIBDA.
* * All adjusted numbers are non-GAAP financial measures reported before impairment losses of 977.6 and 1,651.5 RUR mln for Q4 and 12M of 2013 and 2014, respectively.. Please see 8-K Form
Press release filed on March 5, 2015 for a reconciliation of adjusted OIBDA to OIBDA
Summary Balance Sheet
(US$ mln) AS OF DECEMBER 31, 2013 USD AS OF DECEMBER 31, 2014 USD
Cash and cash equivalents 30.6 37.8
Short-term investments 180.3 103.8
Total assets 971.0 609.1
including goodwill 135.3 53.6
including broadcasting licenses 59.7 28.4
including programming rights 294.0 185.2
Working capital* 311.9 174.4
Stockholders’ equity 734.1 417.4
Net cash position** 207.5 139.4
* Working capital = current assets - current liabilities
** Net cash position = cash and cash equivalents + short-term investments - total debt
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Summary Cash Flow Statement
(US$ mln)
FY 2013 USD FY 2014 USD
Cash at beginning of period 55.2 30.6
Net cash provided by operating activities 186.6 105.3
including acquisition of programming and sublicensing rights (378.0) (364.4)
Net cash used in investing activities (63.4) 33.2
including CapEx (6.3) (5.8)
including receipts from/(investments in) deposits (56.6) 41.8
Net cash used in financing activities (143.9) (115.4)
Cash at end of period 30.6 37.8
CapEx (6.3) (5.8)
CapEx as % of total revenue 0.8% 0.8%
Free cash flow* 180.2 99.6
* Free cash flow = cash flow from operating activities - acquisitions of property and equipment and intangible assets
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Contact Information and Disclaimer
For further information please visit www.ctcmedia.ru or contact: E-mail: [email protected] Tel: +7 (495) 981 0740
DISCLAIMER
• The information contained in this presentation, including market data that are attributed to specific sources and have not been independently verified. No representation,
warranty or undertaking, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information or
the opinions contained herein. None of the Company or any of its affiliates, advisors or representatives shall have any liability whatsoever (in negligence or otherwise) for
any loss howsoever arising from any use of this presentation or its contents or otherwise arising in connection with the presentation.
• The presentation is not an offer of securities.
• This presentation is not a public offer or advertisement of securities in the Russian Federation, and is not an offer, or an invitation to make offers, to purchase any
securities in the Russian Federation.
• Certain statements in this presentation that are not based on historical information are "forward-looking statements" within the meaning of the Private Securities Litigation
Reform Act of 1995.
• Such forward-looking statements include, among others, Russian advertising market growth, roll-out of digital broadcasting in Russia and modifications thereto, ability of
Russian TV ad market to maintain its capacity, TV ad spend in Russia, guidance for FY2014 and etc. These statements reflect the Company's current expectations
concerning future results and events. These forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual
results, performance or achievements of CTC Media to be materially different from any future results, performance or achievements expressed or implied by such forward-
looking statements. The potential risks and uncertainties that could cause actual future results to differ from those expressed by forward-looking statements include, among
others, changes in the size of the Russian television advertising market; the roll-out of digital broadcasting in Russia; depreciation of the value of the Russian ruble
compared to the US dollar; geopolitical events involving Russia and the other countries in which the Company operates, including any potential negative economic impact
of such events; the Company’s ability to deliver audience share, particularly in primetime, to its advertisers; free-to-air television remaining a significant advertising forum in
Russia; and restrictions on foreign involvement in the Russian television business. These and other risks are described in the "Risk Factors" section of CTC Media's annual
report on Form 10-K filed with the SEC on March 6, 2014. Other unknown or unpredictable factors could have material adverse effects on CTC Media's future results,
performance or achievements. In light of these risks, uncertainties, assumptions and factors, the forward-looking events discussed herein may not occur. You are cautioned
not to place undue reliance on these forward-looking statements. CTC Media does not undertake any obligation to publicly update or revise any forward-looking statements
because of new information, future events or otherwise.
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