Three terms. One goal. A mission to reach the top.

Ranking 4th in the last accreditation of the Council of Student Organizations (CSO) entails starting the year with a bang. A new set of officers and activities also means greater opportunities and expectations for the whole organization.

For the past eleven years, AdCreate has been serving its members quality activities such as seminars from respectable speakers, memorable events, general assemblies, tours to well-known advertising agencies, and the like. Patterning its activities within the dimensions of advertising, it has never failed its members in achieving its mission to answer the students’ needs and deliver student service.

The AdCreate Society will definitely be challenged as greater things are expected from our organization. The following year will surely push us to our limits and open new opportunities for all of us to prove ourselves once again. Eleven years of excellence in

AdCreate Society, PresidentKaren J. Robles

service will never be enough. Given the large number of new officers means that more responsibility is demanded from everyone. But one thing is for sure, the Executive Board, together with its new officers, will do their very best to give you, our members, another year full of fun and new learning experiences.

This year, AdCreate will not just be an organization with one goal. It will be a family. And not just to its officers, but also to its members, the faculty and the whole Lasallian community. Together, the whole organization will strive to be on top once again.

“Eleven years of excellence in service will never be enough.”

Everything that we planned for the whole year is for you to enhance, not just your advertising proficiency, but also your leadership and communication skills. The AdCreate Society will give you more activities and incomparable experiences as we open the year 2011.

Greater expectations. Bigger opportunities. Better AdCreate Society.

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CONTENTSAdvertising Age

Retrospect: Last Hurrah

Term Feature:

Ms. Karen J. Robles

CUBE Challenge

Save the Date!

Like a Boss

Publications: Reinvented

Org Photoshoot 2011

Retrospect: AdX

Achieve: Four better,

or for worse

Contents

Milestones

PUBLICATIONS: REINVENTED

PASSION. –That’s what it took the editorial board to produce this

newsletter. Well, that, and blood, sweat, and tears. What started out as an ordinary task to make an org newsletter, ended up becoming a project that would challenge the underlying strengths of the publications team. The editorial board, comprising of 6 people in total, began working on CUBE with an objective to re-invent organizational publication. Little did the team know that they would soon be finding themselves buried neck-deep in deadlines and frustrations.

But, for every downside, there is a corresponding or even greater upside. The editorial board worked on this issue, day in and day out. Soon enough, as the actual newsletter began to unfold before their very eyes, they felt the fulfillment of being part of something that would once again redefine the norms.

And through it all, the publications team couldn’t have asked for a better opportunity to express their love and passion for the AdCreate Society.

With that being said, in behalf of the editorial board, it is my greatest pleasure, to present the first ever issue of CUBE.

By: Trish Deluria Photo: Marian Loren Ortiz, Jenell San Antonio

Trish DeluriaEditor in Chief, CUBE Publication

CUBE Editorial Board: (Clockwise from upper-left) Trish Deluria, Jerome de Dios, Therese Rivera, Jenell San Antonio, Macrin Señas & Marian Ortiz

By: Trish Deluria Photo: Marian Loren Ortiz, Jenell San Antonio

VISIONMISSIONOur vision is to help students enhance their

creativity and inherent advertising skills.Our mission on the other hand, is to answer the

students’ prime needs. To provide useful and efficiently implemented activities. To become the most member-oriented professional organization by delivering quality activities as well as student services.

Trish DeluriaEditor in ChiEf

Jerome de DiosAssoCiAtE Editor

Marian OrtizMAnAging Editor

Karen RoblesPrEsidEnt

Kim JavellanaExECutivE viCE-PrEsidEnt for intErnAls

Carla OngExECutivE viCE-PrEsidEnt for ExtErnAls

Ivy TuasonstrAtEgiC PlAnnEr-intErnAl

Joshua HernandezstrAtEgiC PlAnnEr-ExtErnAl

Therese RiverafEAturEs Editor

Macrin SenasArt & lAy-out dirECtor

Jenell San AntonioPhoto dirECtor

PhotogrAPhErsKristian Alimario, Ninya Macasaet & Nicole Uy

Contributors:Irene Pang, Karen Robles, Joan GuintoKim Javellana, Ivy Tuason, Josh Hernandez & Kaila Ocampo

AdvisErsCarlo Yung, Irene Pang & Karen Robles

CUBE Editorial Board

VOLUME 1 ISSUE 1The OffIcIal NewSleTTer Of The adcreaTe SOcIeTy

AdCreate Top 5

GOT cOMMeNTS,SUGGeSTIONS Or reacTIONS?

E-mail us at: theadcreatesociety@gmail.com

Jean Genil VP - Human Resource0915-54247170922-8379151

Trish DeluriaEditor in Chief0917-8484113

Jerome de DiosAssociate Editor0905-41194157

AdCreate Society’s Top 5: (From left to right) Carla Ong, Kim Javellana, Karen Robles, Ivy Tuason & Joshua Hernandez

lIKe a BOSSSnapshot

ORG PHOTOSHOOT 2011Photos: Marian Ortiz, Kristian Alimario, Joshua Hernandez & Jenell San AntonioArt Direction: Jerome de Dios, Tracy Torres & Marian Ortiz

Accounts Committee Documentations Committee

Creative CommitteeEvents Committee

Budget Committee Human Resource Committee Corporate Relations Committee

Activities Committee

Retrospect

“Love mo ba ‘toh?”

“Siyempre, love ko toh”

Have you ever used a line you’ve heard from commercials in random conversations? Well, if you have, then it just means that you’ve been hit by the advertising bug. A good advertisement, more often than not, allows for easy recall for any person. This year, the AdCreate Society wished to commend the funniest, wittiest, and most memorable ads from past and current advertising students.

Last January 24 to 27, a fresh, exciting, and very innovative event was arranged by the organization. AdX, meaning Your First Advertising Experience, showcased unique print-ads, spoofed videos of a few of the most famous commercials, as well as guerilla marketing proposed by advertising majors of the university. The gallery, which was positioned at the Yuchengco lobby, managed to get the attention of students and passersby through the cleverness and creativity of the ads present.

To spread more awareness for the event,

the organization also initiated a publicity strategy that allowed interactivity between the ads and the students. Speech balloons containing famous lines from commercials such as “Ingat!” from Biogesic and “Para kanino ka bumabangon?” from Nescafe, were placed in benches along SJ walk. This raised the curiosity and interest of the students, with some even having their picture taken with the signs. Also, achingly funny, spoofed videos were made and posted on sites like YouTube and Facebook.

On the last day of the week, the AdCreate Society hosted a dinner for advertising professors and some alumni. It was another way for the organization to show their appreciation for all the mentorship and support that they have received throughout the years.

Overall, AdX was a success. The organization was able to spread awareness about advertising, and at the same time, give due recognition to both advertising students and professors.

We are the pioneers of the Ad X.

AdX: It’s Everywhere. Your first advertising experience!By: Trish Deluria

FOUR BETTER,not for worseCelebrating AdCreate Society’s recent success in the CSO Accreditations

It’s been a good academic year for the AdCreate Society so far! From the success of the relaunch of the organization, up to the memorable Celsius party and Gratitude night, the school year of 2010 to 2011 will definitely go down in history as the AdCreate Society makes its mark by being a part of the top 5 organizations of De La Salle University.

Kim Javellana, EVP for Externals, shares, “During accreditation, we were so afraid because we knew the org had accumulated a lot of violations.” Indeed, the suspension of the org last year may have put a halt on some activities, but this turn of events only proved that the org could make an even greater comeback. Former VP for Events, Sam de Rivera, states, “Working with such talented individuals was an infinitely exciting experience, and ranking 4th was

just the cherry on top of the cake.”

Newly appointed officers Ivy Tuason, Strategic Planner for Internals, and Joshua Hernandez, Strategic Planner for Externals, both share the same view that this opportunity is only the beginning. Hernandez shares, “It’s great that all our hard work has paid off, but it also entails greater responsibility and pressure to work even harder.”

Undeniably, the previous terms of AY ’10-’11 have been filled with a rollercoaster of ups and downs, but one thing is for sure; The AdCreate Society is definitely fighting for that top spot. And there is no better way to end this, but with words from Red Cajucom, former President of the AdCreate Society, “So many people didn’t believe in us, but there’s only one thing I can say… I TOLD YOU SO.”

By: Trish Deluria

Achieve

Advertising Age

PHILIPPINES, FEBRUARY 2011 - McCann Worldgroup celebrates McCann Erickson’s International Grand Jury Bronze Medallion for Jollitown at the recent Advertising and Marketing Effectiveness Awards. AME awards the most innovative and exceptional advertising and marketing work that has proven to be the most effective advertising campaigns from Asia Pacific, Europe, Latin America and North America. Among the hundreds of entries, Jollitown was the only Filipino campaign that received metal in the Integrated (Mixed Media) Marketing category. BBDO Guerrero’s Modess Angels was the only other finalist from the Philippines.

Jollitown first aired in 2008 as the first branded television show for kids that brought Jollibee and his friends to life. With its colourful visuals and engaging songs, kids religiously tuned in to Jollitown every Sunday, putting aside gaming consoles for Jollibee’s tales of values-driven fun and adventure. The positive feedback from both viewers and parents made it one of the top-rating children’s shows in local television. Its success led to the launch of Jollitown Season 2 that brought even better results in ratings

and in business. The show improved brand loyalty among moms and kids, boosted the membership of Jollibee Kids Club, increased the sales of Jollibee Kids Party and Jollitown toys of Jollibee Kids Meal.

Albert C. Cuadrante VP for Marketing of Jollibee says, “The strong partnership between McCann Erickson and Jollibee has consistently given us significant business results and highly effective campaigns. We have reaped the rewards of the efforts we put in the conceptualization and production of Jollitown and it is hardwork well spent. Jollitown has brought Jollibee even closer to every household and in return, we share with the family the Filipino values we live by. This is our ultimate fulfillment.”

McCann Erickson Managing Director Nandy Villar expresses his excitement for this achievement, “Being the only Filipino to be recognized by the AME Awards is a great achievement to everyone who has dedicated their time and energy for Jollitown. It is a huge honor to be acknowledged for what we stand for. This is not just for McCann Worldgroup and Jollibee but also for the creativity and values of the Filipino.”

McCann Erickson’s Jollitown is lone Philippine winner at the Advertising and Marketing Effectiveness AwardsFrom Adobomagazine.com

retrieved from: http://www.adobomaga-zine.com/global/module.php?LM=news.level1&id=1296782552305

The AdCreate Society traditionally holds a Gratitude Night for the outgoing officers of the organization. For this school year, it was held last December 4, 2010 at Alta Guia in Taguig City. With an overwhelming turnout from officers and neophytes alike, the night was definitely a success. From the food, to the games, to the constant hirits and laughs, there couldn’t have been a greater way to end such a memorable term.

The main purpose of the event was to show appreciation to all outgoing officers, as well as to turnover their respective positions to the next set of officers. The theme, Take It Off: Sink or Swim, also proved to be appropriate. It was only a few weeks before the said event that the org found out they placed fourth in the mid-year reaccreditation. This just attests that rather than tolerating failure, the outgoing officers pursued success and ended their term in office with a bang.

The night ended in laughs and smiles, with a great deal of wet clothes and a whole lot of new memories. If you ask me, Grat Night wasn’t just about handing over a title. It was a means to an end, as well as a new beginning. It was about celebrating the past and welcoming the future. It was about all of those things, but most of all, it was about being a family.

Last Hurrah!OFFICERS OF BATCH 2010 SIGN OFF

Retrospect

By: Therese Rivera

MS. KAREN J. ROBLESThe New Face Of Ad Create

This year, the AdCreate Society is back with bigger plans, higher hopes, and better

dreams. CUBE talks to AdCreate’s new Presi-dent, the woman on top of it all, Karen J. Robles.

TERM FEATURE SPECIAL:

By: Trish Deluria & Therese RiveraPhotos by: Kristian AlimarioArt Direction: Marian Ortiz

CUBE: So, Karen, when did you first join AdCreate and why?Karen: I joined AdCreate during my frosh year. I started being active during 2nd term and decided to be a neophyte immediately. It was the only organization for advertising students and I really wanted to learn more about my course.

CUBE: What was your frosh year like in AdCreate?Karen: Well, I only knew a few people at the time. My block mates were not active members during our frosh year. But, I learned to be confident on my own and even pursued being an officer.

CUBE: I’ve heard you’ve held different positions in the organization. What are

they?Karen: I started as a neophyte, and then became Asst. Budget Manager. After which, I was the Executive Treasurer, and now, the President.

CUBE: What made you decide to stay in the organization?Karen: The AdCreate I know today is really different as compared to the AdCreate before. Eight years ago, AdCreate was just an org, but now, I can definitely say, it’s also a family. It really makes me happy when I see all the members doing their best to make this org number 1.

CUBE: Can you share a significant event or memory that made your love for AdCreate grow even more?

“Eight years ago, AdCreate was just an org , but now, I can definitely say, it’s also a family.”

Karen: One time, during an EB meeting when Red was still the President, he told us how we were missing the passion and eagerness for this org. It hurt to hear him say that, and I realized that it was because the org really meant a lot to me. It was then that I decided to prioritize the org more.

CUBE: How has the organization helped advertising majors in the university?Karen: We inspired them. We gave them activities worth attending.

CUBE: How do you feel being the new leader of the organization?Karen: I’m really proud of my organization, my members, as well as, my officers. Without them, AdCreate will not be where it is today.

CUBE: How will you maintain or raise the standards in the org?Karen: I’ll make sure that we will be giving the members quality activities. Everything will be planned out well. We will give our best, and all our hearts, to every activity of AdCreate.

CUBE: What values would you like to instill in the members to allow the org to achieve

its goal?Karen: I want my officers to have the sense of responsibility, confidence, and eagerness. I want them to aim high and dream big, individually, and as an org. I’ll instill confidence in each of the members and make certain that they’ll trust themselves and this org even if others wont.

CUBE: The past officers have left quite a legacy. What’s your vision for the new AdCreate Society?Karen: I envisioned this org to be not just another student organization, but rather, a professional and IMC org. And beyond that, it will not just be an organization, but also, a family. AdCreate will included in the top 3 orgs of the CSO, and that will inspire its members to achieve even greater things.

CUBE: Do you have anything you’d like to say to the members of the AdCreate Society?Karen: Let’s bring back our passion for AdCreate. Its 11 years of existence is not enough to give service to the members of the org, as well as to the Lasallian community. Lets all trust our hearts and continue to inspire others. AdCreate, nothing, nor no one, can bring us down as long as we have each other.

CHALLENGETake a WACKY shot with any

advertising professor and upload it on AdCreate Society’s Facebook Wall. First three people to tag the AdCreate

Society will win a prize!

ARE yOU UP FOR THE CHALLENGE?

For more details check our official facebook page.Simply key in “Ad Create Society” to find us!

Officer’s MeetingAd Agency TourFrom a Network to an Advertising Agency (ABS-CBN)The Easy Way Around SPSSLEAP The Truth Behind Lomography Photoshop 101 10-Minute Meal

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University Week BazaarCUBE ReleaseAnimation Studio Tour

Yoga Gourmet Left-Overs

3rd General AssemblyEventology: Story Behind ProductionMake Them Notice(A Talk on New Media)Year-End PartyDeliciously Captures (Food Photography & Styling)Thanksgiving MassArt in Advertising

FEBRUARY MARCH

ADCREATE SOCIETY’s ACTIVITY CALENDAR

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