cultura brand identity and packaging from amber design and marketing
DESCRIPTION
Branding and packaging design for Cultura - a kitchenware brand in the UK aimed at 30 something trendy homeowners.TRANSCRIPT
We created the branding for this range of kitchenware for AIS, including the name generation. They wanted an identity that would
allow the range to stand out as well as appeal to their core target market of mid to upper-class, males and females, aged between
35 to 55 years old.
Cultura
name generation | logo design
We designed this striking packaging and point-of-sale material to appeal to the customers sense of style and the stylish
products themselves.
The product range performed exceptionally well with sales over 5% higher than expected in the first year and further products
added to the range.
Cultura
branding | packaging