cultura brand identity and packaging from amber design and marketing

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DESCRIPTION

Branding and packaging design for Cultura - a kitchenware brand in the UK aimed at 30 something trendy homeowners.

TRANSCRIPT

Page 1: Cultura brand identity and packaging from Amber Design and Marketing

We created the branding for this range of kitchenware for AIS, including the name generation. They wanted an identity that would

allow the range to stand out as well as appeal to their core target market of mid to upper-class, males and females, aged between

35 to 55 years old.

Cultura

name generation | logo design

Page 2: Cultura brand identity and packaging from Amber Design and Marketing

We designed this striking packaging and point-of-sale material to appeal to the customers sense of style and the stylish

products themselves.

The product range performed exceptionally well with sales over 5% higher than expected in the first year and further products

added to the range.

Cultura

branding | packaging