cultural 2
TRANSCRIPT
![Page 1: Cultural 2](https://reader030.vdocuments.net/reader030/viewer/2022020307/55a8ec2a1a28abae2b8b4620/html5/thumbnails/1.jpg)
Cultural BrandAirika Adams
Strategy 2
![Page 2: Cultural 2](https://reader030.vdocuments.net/reader030/viewer/2022020307/55a8ec2a1a28abae2b8b4620/html5/thumbnails/2.jpg)
Converse
![Page 3: Cultural 2](https://reader030.vdocuments.net/reader030/viewer/2022020307/55a8ec2a1a28abae2b8b4620/html5/thumbnails/3.jpg)
Sneaker of all lifestyles
![Page 4: Cultural 2](https://reader030.vdocuments.net/reader030/viewer/2022020307/55a8ec2a1a28abae2b8b4620/html5/thumbnails/4.jpg)
Converse sneakers showed up in rock clubs, on the streets, on rappers, on icons, on rebels and originals. It became the sneaker of choice for individuals.
![Page 5: Cultural 2](https://reader030.vdocuments.net/reader030/viewer/2022020307/55a8ec2a1a28abae2b8b4620/html5/thumbnails/5.jpg)
Y O U N G
T E E N S
![Page 6: Cultural 2](https://reader030.vdocuments.net/reader030/viewer/2022020307/55a8ec2a1a28abae2b8b4620/html5/thumbnails/6.jpg)
K I D S
![Page 7: Cultural 2](https://reader030.vdocuments.net/reader030/viewer/2022020307/55a8ec2a1a28abae2b8b4620/html5/thumbnails/7.jpg)
M E N
![Page 8: Cultural 2](https://reader030.vdocuments.net/reader030/viewer/2022020307/55a8ec2a1a28abae2b8b4620/html5/thumbnails/8.jpg)
M O M S
![Page 9: Cultural 2](https://reader030.vdocuments.net/reader030/viewer/2022020307/55a8ec2a1a28abae2b8b4620/html5/thumbnails/9.jpg)
Y O U N G
CULTURAL MOVEMENT NOH8
![Page 10: Cultural 2](https://reader030.vdocuments.net/reader030/viewer/2022020307/55a8ec2a1a28abae2b8b4620/html5/thumbnails/10.jpg)
Promote marriage, gender and human equality through education, advocacy, social media, and visual
protest.
![Page 11: Cultural 2](https://reader030.vdocuments.net/reader030/viewer/2022020307/55a8ec2a1a28abae2b8b4620/html5/thumbnails/11.jpg)
The NOH8 Campaign is a photographic silent protest
![Page 12: Cultural 2](https://reader030.vdocuments.net/reader030/viewer/2022020307/55a8ec2a1a28abae2b8b4620/html5/thumbnails/12.jpg)
![Page 13: Cultural 2](https://reader030.vdocuments.net/reader030/viewer/2022020307/55a8ec2a1a28abae2b8b4620/html5/thumbnails/13.jpg)
![Page 14: Cultural 2](https://reader030.vdocuments.net/reader030/viewer/2022020307/55a8ec2a1a28abae2b8b4620/html5/thumbnails/14.jpg)
+
![Page 15: Cultural 2](https://reader030.vdocuments.net/reader030/viewer/2022020307/55a8ec2a1a28abae2b8b4620/html5/thumbnails/15.jpg)
I AMBringing awareness to who you are.
Celebrating individuality.
Learning about equality.
Sharing stories.
Encouraging others in need.
![Page 16: Cultural 2](https://reader030.vdocuments.net/reader030/viewer/2022020307/55a8ec2a1a28abae2b8b4620/html5/thumbnails/16.jpg)
TACTICSIDEATION VIRAL VIDEO EVENT TOUR
![Page 17: Cultural 2](https://reader030.vdocuments.net/reader030/viewer/2022020307/55a8ec2a1a28abae2b8b4620/html5/thumbnails/17.jpg)
IDEATION/EVENT :
Create new converse running shoes that stand for acceptance.
Walk for I AM acceptance with “Jason Collins.
![Page 18: Cultural 2](https://reader030.vdocuments.net/reader030/viewer/2022020307/55a8ec2a1a28abae2b8b4620/html5/thumbnails/18.jpg)
VIDEODevelop I AM viral video. Record their stories of overcoming.
Strangers
Who are they question.
![Page 19: Cultural 2](https://reader030.vdocuments.net/reader030/viewer/2022020307/55a8ec2a1a28abae2b8b4620/html5/thumbnails/19.jpg)
TOUR I AM TOUR
Going to underprivileged schools.
Speaking on “Accepting”.
Giving kids the limited edition “acceptance” converse shoe.
![Page 20: Cultural 2](https://reader030.vdocuments.net/reader030/viewer/2022020307/55a8ec2a1a28abae2b8b4620/html5/thumbnails/20.jpg)
Being who you are + Equality = acceptance