culture and communication - correlation

8/7/2019 Culture and Communication - Correlation

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Culture and Communication -

CorrelationBy: Sneha Joshi

MBA(G)-Sem IV

A7001909049


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CULTUREAny social unitwhether a relationship, group, organization, orsocietydevelops a culture over time

All cultures share certain common functions.

Three such functions that are particularly important from acommunication perspective are

Linking individuals to one another

Providing the basis for a common identity

Creating a context for interaction and negotiationamong members.


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Cultures are created through communication; that is, communicationis the means of human interaction through which culturalcharacteristics

Cultures are a natural by-product of social interaction. In a sense,cultures are the residue of social communication

Without communication and communication media, it would beimpossible to preserve and pass along cultural characteristics fromone place and time to another.

One can say, therefore, that culture is created, shaped, transmitted, andlearned through communication. The reverse is also the case; that is,communication practices are largely created, shaped, and transmitted byculture.

The Relationship Between

Communication and Culture


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The Relationship Between

Communication and CultureIt is necessary to think in terms of ongoing communication processes rather than a

single communication event to understand the implications of the relationship

better.

For example, when a three-person group first meets, the members bring with themindividual thought and behavioral patterns from previous communication

experiences and from other cultures of which they are, or have been, a part.

As individuals start to engage in communication with the other members of this

new group, they begin to create a set of shared experiences and ways of talking

about them

If the group continues to interact, a set of distinguishing history, patterns, customs,

and rituals will evolve. Some of these cultural characteristics would be quite

obvious and tangible, such that a new person joining the group would encounter

ongoing cultural rules to which they would learn to conform through

communication.


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The Role of Technology and

MediaAll institutions within society facilitate communication, and in thatway, they all contribute to the creation, spread, and evolution ofculture.

However, communication media such as television, film, radio,newspapers, compact discs, magazines, computers, and the Internetplay a particularly important role.

Because media extend human capacities for creating, duplicating,transmitting, and storing messages, they also extend and amplify

culture-building activities.

By means of such communication technology, messages aretransmitted across time and space, stored, and later retrieved and used.


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The Role of Technology and

Media

Television programs, films, websites, video games, and compact discs arecreated through human activityand therefore reflect and further extend

the cultural perspectives of their creators.

They come to take on a life of their own, quite distinct and separate fromtheir creators, as they are transmitted and shared around the increasinglyglobal community.


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Issues and Areas of Study

Understanding the nature of culture in relationship to communication is helpful in anumber of ways.

First, it helps to explain the origin of differences between the practices, beliefs,

values, and customs of various groups and societies, and it provides a reminder ofthe communication process by which these differences came into being. Thisknowledge can and should heighten peoples tolerance for cultural differences.

Second, it helps to explain the process that individuals go through in adapting tonew relationships, groups, organizations, and societies and the cultures of each.

Third, it underscores the importance of communication as a bridge between culturesand as a force behind cultural change.


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CONCLUSION

A number of questions also concern researchers andpolicymakers in this area.As communication increasesbetween individuals, groups, and countries, does this meanthat cultural differences and traditions will inevitably erode

altogether? Will the cultures of individuals from groups,organizations, and societies that have great access to andcontrol of communication media overpower those in culturesthat have fewer resources and less access and control? Canknowledge be used to help individuals more comfortably andeffectively adapt to new relationships, groups, organizations,

and societies? The importance of these issues makes this areaan important one for continued examination by scholars andpractitioners.


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THANK YOU!!

culture and communication - correlation

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