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Page 1: Culture.  Culture ◦ The beliefs, values, behaviors and material objects that, together, form a people’s way of life  Material Culture ◦ The tangible

Culture

Page 2: Culture.  Culture ◦ The beliefs, values, behaviors and material objects that, together, form a people’s way of life  Material Culture ◦ The tangible

Culture ◦ The beliefs, values, behaviors and material

objects that, together, form a people’s way of life

Material Culture ◦ The tangible products of human society.

Homes, neighborhoods, technology

Nonmaterial culture◦ The intangible world of ideas created by members

of a society Rules, norms, behaviors

© 2013 Pearson Education, Inc. All rights reserved.

Page 3: Culture.  Culture ◦ The beliefs, values, behaviors and material objects that, together, form a people’s way of life  Material Culture ◦ The tangible

Culture shock◦ Disorientation when experiencing an unfamiliar

way of life. Foreign travel, moving to a new school

© 2013 Pearson Education, Inc. All rights reserved.

Page 4: Culture.  Culture ◦ The beliefs, values, behaviors and material objects that, together, form a people’s way of life  Material Culture ◦ The tangible

Only humans depend on culture rather than instincts to ensure the survival of their kind.

© 2013 Pearson Education, Inc. All rights reserved.

Page 5: Culture.  Culture ◦ The beliefs, values, behaviors and material objects that, together, form a people’s way of life  Material Culture ◦ The tangible

Symbols◦ Anything that carries a particular meaning

recognized by people who share a culture

Societies create new symbols all the time.

Reality for humans is found in the meaning things carry with them◦ The basis of culture; makes social life possible

© 2013 Pearson Education, Inc. All rights reserved.

Page 6: Culture.  Culture ◦ The beliefs, values, behaviors and material objects that, together, form a people’s way of life  Material Culture ◦ The tangible

People must be mindful that meanings vary from culture to culture.

Meanings can even vary greatly within the same groups of people.◦ Fur coats, Confederate flags, etc.

© 2013 Pearson Education, Inc. All rights reserved.

Page 7: Culture.  Culture ◦ The beliefs, values, behaviors and material objects that, together, form a people’s way of life  Material Culture ◦ The tangible

LanguageA system of symbols that allows people to

communicate with one another Cultural transmission

◦ One generation passes culture to the next. Historically it has been accomplished through oral tradition.

Sapir-Whorf thesis◦ People perceive the world through the cultural

lens of language

© 2013 Pearson Education, Inc. All rights reserved.

Page 8: Culture.  Culture ◦ The beliefs, values, behaviors and material objects that, together, form a people’s way of life  Material Culture ◦ The tangible

© 2013 Pearson Education, Inc. All rights reserved.

Page 9: Culture.  Culture ◦ The beliefs, values, behaviors and material objects that, together, form a people’s way of life  Material Culture ◦ The tangible

Values◦ Broad guidelines for social living; values support

beliefs; culturally defined standards Of desirability, goodness, & beauty

Beliefs◦ Specific statements people hold to be true◦ Matters individuals consider to be true or false

© 2013 Pearson Education, Inc. All rights reserved.

Page 10: Culture.  Culture ◦ The beliefs, values, behaviors and material objects that, together, form a people’s way of life  Material Culture ◦ The tangible

Equal opportunity Achievement and success Material comfort Activity and work Practicality and efficiency

© 2013 Pearson Education, Inc. All rights reserved.

Page 11: Culture.  Culture ◦ The beliefs, values, behaviors and material objects that, together, form a people’s way of life  Material Culture ◦ The tangible

Progress Science Democracy and free enterprise Freedom Racism and group superiority

© 2013 Pearson Education, Inc. All rights reserved.

Page 12: Culture.  Culture ◦ The beliefs, values, behaviors and material objects that, together, form a people’s way of life  Material Culture ◦ The tangible

Williams's list includes examples of value clusters

Sometimes one key cultural value contradicts another

Value conflict causes strain Values change over time

© 2013 Pearson Education, Inc. All rights reserved.

Page 13: Culture.  Culture ◦ The beliefs, values, behaviors and material objects that, together, form a people’s way of life  Material Culture ◦ The tangible

Cultures have their own values Lower-income nations have cultures that

value survival Higher-income countries have cultures that

value individualism & self-expression

© 2013 Pearson Education, Inc. All rights reserved.

Page 14: Culture.  Culture ◦ The beliefs, values, behaviors and material objects that, together, form a people’s way of life  Material Culture ◦ The tangible

Norms◦ Rules and expectations by which a society guides

the behavior of its members.

Types◦ Proscriptive

Should-nots, prohibited, Don’t Litter, Don’t Drink and Drive

◦ Prescriptive Shoulds, prescribed like medicine, Drink your milk,

Exercise regularly

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Page 15: Culture.  Culture ◦ The beliefs, values, behaviors and material objects that, together, form a people’s way of life  Material Culture ◦ The tangible

Mores and Folkways◦ Mores (pronounced "more-rays")

Widely observed and have great moral significance, stealing, public nudity, incest

◦ Folkways Norms for routine and casual interaction, Holding the

door open for someone, saying Bless You after some one sneezes

© 2013 Pearson Education, Inc. All rights reserved.

Page 16: Culture.  Culture ◦ The beliefs, values, behaviors and material objects that, together, form a people’s way of life  Material Culture ◦ The tangible

Social Control◦ Attempts by society to regulate people’s thoughts

and behavior

Guilt◦ A negative judgment we make about ourselves

Shame◦ The painful sense that others disapprove of our

actions

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Page 17: Culture.  Culture ◦ The beliefs, values, behaviors and material objects that, together, form a people’s way of life  Material Culture ◦ The tangible

Ideal culture◦ The way things should be◦ Social patterns mandated by values & norms

Real culture◦ Way things actually occur in everyday life◦ Social patterns that only approximate cultural

expectations

Example: Declaration of Independence

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Page 18: Culture.  Culture ◦ The beliefs, values, behaviors and material objects that, together, form a people’s way of life  Material Culture ◦ The tangible

Culture includes a wide range of physical human creations or artifacts.

A society's artifacts partly reflect underlying cultural values.

Material culture also reflects a society's technology or knowledge that people use ◦ To make a way of life in their surroundings

© 2013 Pearson Education, Inc. All rights reserved.

Page 19: Culture.  Culture ◦ The beliefs, values, behaviors and material objects that, together, form a people’s way of life  Material Culture ◦ The tangible

High culture–Cultural patterns that distinguish a society’s elite. ◦ Examples include classical music, opera, classical

literature (Shakespeare)

Popular culture–Cultural patterns that are widespread among society’s population◦ Examples include rap music, comic books, reality

TV shows

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Page 20: Culture.  Culture ◦ The beliefs, values, behaviors and material objects that, together, form a people’s way of life  Material Culture ◦ The tangible

Subculture–Cultural patterns that set apart some segment of society’s population◦ Example: Teenagers

Counterculture–Cultural patterns that strongly oppose those widely accepted within a society◦ Hippies, KKK, Punk Rockers

© 2013 Pearson Education, Inc. All rights reserved.

Page 21: Culture.  Culture ◦ The beliefs, values, behaviors and material objects that, together, form a people’s way of life  Material Culture ◦ The tangible

An educational program recognizing the cultural diversity of the United States ◦ Promoting the equality of all cultural traditions

Eurocentrism–The dominance of European (esp. English) cultural patterns

Afrocentrism–The dominance of African cultural patterns

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Page 22: Culture.  Culture ◦ The beliefs, values, behaviors and material objects that, together, form a people’s way of life  Material Culture ◦ The tangible

Culture lag◦ Some cultural elements change more quickly than

others; might disrupt a cultural system Example: Medical procedures and ethics

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Page 23: Culture.  Culture ◦ The beliefs, values, behaviors and material objects that, together, form a people’s way of life  Material Culture ◦ The tangible

Invention–Creating new cultural elements◦ Telephone or airplane

Discovery–Recognizing and better understanding something already existing◦ X-rays or DNA

Diffusion–Spread of cultural traits◦ Jazz music or much of the English language

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Page 24: Culture.  Culture ◦ The beliefs, values, behaviors and material objects that, together, form a people’s way of life  Material Culture ◦ The tangible

Ethnocentrism◦ The practice of judging another culture by the

standards of one’s own culture

Cultural relativism◦ The practice of judging a culture by its own

standards Example includes muslim women wearing head

scarves in secular France

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Page 25: Culture.  Culture ◦ The beliefs, values, behaviors and material objects that, together, form a people’s way of life  Material Culture ◦ The tangible

The Basic Thesis◦ The flow of goods–Material product trading has

never been as important.

◦ The flow of information–Few places left where worldwide communication isn’t possible

◦ Flow of people–Knowledge means people learn about places where life might be better

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Page 26: Culture.  Culture ◦ The beliefs, values, behaviors and material objects that, together, form a people’s way of life  Material Culture ◦ The tangible

Limitations to the thesis◦ Global culture is much more advanced in some

parts of the world. It is uneven.◦ Many people cannot afford to participate in the

material aspects of a global culture.◦ Different people attribute different meanings to

various aspects of the global culture.

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Page 27: Culture.  Culture ◦ The beliefs, values, behaviors and material objects that, together, form a people’s way of life  Material Culture ◦ The tangible

Structural-functional◦ Culture is a strategy for meeting human needs◦ Cultural universals–Traits part of every known

culture; family, funeral rites, jokes Evaluate

◦ Ignores cultural diversity; downplays importance of change

Page 28: Culture.  Culture ◦ The beliefs, values, behaviors and material objects that, together, form a people’s way of life  Material Culture ◦ The tangible

Social-conflict◦ Cultural traits benefit some members at the

expense of others◦ Rooted in Karl Marx & materialism

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Page 29: Culture.  Culture ◦ The beliefs, values, behaviors and material objects that, together, form a people’s way of life  Material Culture ◦ The tangible

◦ Society’s system of material production has a powerful effect on the rest of a culture

Critical evaluation◦ Understates the ways cultural patterns integrate

members into society

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Page 30: Culture.  Culture ◦ The beliefs, values, behaviors and material objects that, together, form a people’s way of life  Material Culture ◦ The tangible

Sociobiology◦ Theoretical approach that explores ways in which

human biology affects how we create culture

◦ Approach rooted in Charles Darwin and evolution

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Page 31: Culture.  Culture ◦ The beliefs, values, behaviors and material objects that, together, form a people’s way of life  Material Culture ◦ The tangible

◦ Living organisms change over long periods of time based on natural selection

Critical evaluation◦ Might be used to support racism or sexism◦ Little evidence to support theory; people learn

behavior within a cultural system

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Page 32: Culture.  Culture ◦ The beliefs, values, behaviors and material objects that, together, form a people’s way of life  Material Culture ◦ The tangible

Culture as constraint◦ We know our world in terms of our culture

Culture as freedom◦ Culture is changing and offers a variety of

opportunities◦ Sociologists share the goal of learning more about

cultural diversity

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Page 33: Culture.  Culture ◦ The beliefs, values, behaviors and material objects that, together, form a people’s way of life  Material Culture ◦ The tangible

© 2013 Pearson Education, Inc. All rights reserved.