culture of engagement: women's leadership conference 2016
TRANSCRIPT
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Creating a Culture of Engagement
Women’s Leadership Conference
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Proud to Help Others Achieve their Goals
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What employee engagement is not …Employee engagement does not mean employee happiness.
Employee engagement does not mean employee satisfaction.
Employee engagement is the emotional commitment the employee has to the organization and its goals.
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My Story
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WHAT’S YOUR STORY?
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Your StoryWHAT IS YOUR STORY?• Why did you start your company?• What makes your company unique?• What drives your business? • What are your goals?
Are your employees part of your story?
“Storytelling is the most powerful way to put ideas into the world today.”
Robert McKee
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Your StoryThe 3 best ambassadors of your company:
• Owners• Employees• Customers
What story are your employees telling?
“Employees rank higher in public trust than a firm’s PR department, CEO, or Founder. 41% of us believe that employees are the most credible source of
information regarding their business.”2013 Edelman Trust Barometer
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Your StoryAre your employees engaged?• Engaged employees drive your company
toward your goals• Engaged employees are strong brand
ambassadors
Corporate Leadership Council
Engaged Employees are:
• 57% more likely to work harder
• 80% more likely to perform better
• 87% more likely to stay longer with the
company
26%
45%
29% Actively Disengaged
Disengaged
Engaged
(Dale Carnegie)
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Engagement ChallengesSurvey Questions (Scale of 1 – 10)1. My organization has strong employee
engagement.2. My organization is very skilled at
communicating with employees.3. My organization trains managers to lead
teams.
“87% of organizations cite culture and engagement as one of their top challenges.”Global Human Capital Trends, 2015
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WHAT DRIVES EMPLOYEE ENGAGEMENT?
LEADERSHIP | COMMUNICATION | COMMUNITY ENGAGMENT
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Agenda1. What engages employees?2. How companies communicate3. How leaders impact engagement4. How community engagement strategies impact
business & engagement5. Strategies to improve engagement
Today’s Take-Aways1. One action step2. One supporting statistic3. One new business contact
Scarlett Surveys International
“Employee Engagement
is a measurable degree of an
employee’s positive or
negative emotional
attachment to their job,
colleagues and organization
that profoundly influences
their willingness to learn
and perform at work.”
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COMMUNICATETO BUILD ENGAGEMENT
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What Engages Employees?EFFECTIVE COMMUNICATION• Make employees feel informed about organization• Demonstrate management’s commitment to the
organization. • Give employees the opportunity to give feedback
“33% of employees say lack of open, honest communication
has the most negative impact on employee morale.” HerdWisdom.com
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What Engages Employees?POOR COMMUNICATION = DISENGAGEMENT1. Lack of direction from management (38%)2. Poor communication overall (14%)3. Change that's not well communicated (12%)
“75% of leaders have no engagement plan or strategy – even though 90% say engagement impacts business
success.” Accor
(About.com, 2014)
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How Companies CommunicateThe three most used channels are: 1. Intranet (93%)2. E-mail (90%) 3. Leadership communications (84%)
Phil Simon, Message Not Received
“The average person receives 120-150 e-mails per day. It's very likely that a person will misplace, delete or not even see a
specific email, and therefore could miss a crucial piece of information.”
(Internal Communication & Technology Survey 2014)
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How Companies CommunicatePERSPECTIVE• An attitude toward or way in which
something is considered or evaluated.
“The single biggest problem in communication is the illusion that it has taken place.”
George Bernard Shaw
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Communicate To Engage4 Steps to Effective Communication
1. Say it – VERBAL2. Write it – WRITTEN3. Picture it – IMAGE4. Model it – EXAMPLE
Melcrum, 2012
“61% of employees need to hear information 3-5 times to believe.”
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Communicate To EngageFace-to-face communication is still considered the most effective channel.• Traditional team meetings (85%)• Offsite meetings (65%)• Senior management site visit (55%)
“When managers take extra time and effort to talk face-to-face with employees,
the employees tend to feel more valued and respected by the company,
which in turn makes them more engaged and productive.”Robert Cordray, Linked 2 Leadership
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Communicate To EngageCRAFTING A LEADERSHIP COMMUNICATION
1. Know Your Audience• Who is your audience and Why are
you communicating with them? 2. Determine Key Messages
• Determine top 1-3 points you want to convey to your audience.
3. Call to Action• What do you want the audience to do
after reading the message?
“Speak in such a way that others love to listen to
you.
Listen in such a way that others love to speak to
you.”
Anonymous
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LEADING TO BUILD ENGAGEMENT
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What Engages Employees?EMPLOYEE RECOGNITION• Praise and appreciation• Sense of influence• Opportunities for growth
(Harvard Business Review)
“43% of highly engaged employees received feedback at least once a week,
compared to only 18% of employees with low engagement.”Business2Community.com
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What Engages Employees?
65%6%
29%
What Employers Think
Money
Recognition
Training
18%
27%
23%
32%
What Employees Think
Money
Recognition
Other
Boosting Morale
(Westminster College)
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Impact of Leaders on EngagementLEADERSHIP PERSPECTIVE• 57% learned their leadership skills through
trial & error• 89% possess at least one leadership skill
“blind spot” (DDI World, Bersin & Assoc.)
• Only 11% of managers are being groomed to be a leader by their organization. (Gallup)
“75% of people voluntarily leaving their jobs don’t quit their jobs; they quit their boss.”
Dale Carnegie
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Impact of Leaders on EngagementEMPLOYEE PERSPECTIVE• 98% of employees will fail to be
engaged when managers give little or no feedback.
• 69% of employees say they would work harder if they felt their efforts were better recognized.
“When employees understand their role in business, 91% will work towards that success,
but the number plummets to 23% if they don’t.”
(Business2Community.com)
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Providing Praise & Appreciation
• “I need your help.”• “Hey, everyone…listen to what Joe accomplished!”• “What do you need from me?”• “I noticed what you did.”• “Thank you.”• “What would you like to do here?”• “What do you think?”• “That’s okay. We all make mistakes.”• “I know you can do it.”
“Leaders become great, not because of their power, but because of their ability to empower others.”
(Finding Happiness, Todd Patkin)
John Maxwell
What Employees Want to Hear from Their Leader
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Providing Praise & Appreciation
Elements of Effective Employee Praise• Don’t Wait• Be Specific• Be Genuine• Save constructive feedback for later• Be Surprising• Treat Employees Like Snowflakes
(Inc. Magazine)
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”Maya Angelou
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Providing Praise & Appreciation
THE POWER OF THANKS• Elizabeth’s Story
Voltaire
“Appreciation is a wonderful thing; It makes what is excellent in others belong to us as well.”
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Providing Praise & AppreciationActivity: Write a note of praise and recognition
Great job! Thank you! You rock! I appreciate you! Write a note of appreciation or praise to someone in your workplace.
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IMPACT OF COMMUNITY ENGAGEMENT
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What Engages Employees?COMMUNITY ENGAGEMENT• 93% of employees who volunteer are somewhat
or very satisfied with their employer• 57% of employees who volunteer would
recommend their company to a friend (Deloitte Volunteer Impact Survey)
“55% of employees feel proud to work for the company
when they frequently volunteer.”Deloitte Volunteer Impact Survey
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Impact on Business• Research has found that engagement boosts operating
income, increases employee productivity, lowers turnover risk, provides a greater ability to attract top talent and leads to higher total returns (Irvine, 2009).
• Unexpected costs of disengaged employees: disengaged customers, safety incidents & absenteeism
“61% of millennials trying to decide between two jobs offering the same location, job description, pay and benefits
would choose to work for the company that also supports charitable causes.”Deloitte Volunteer Impact
Survey
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Impact on Employees• The more available, hands on and integrated
corporate citizenship is in an organization the more it will positively impact employee engagement scores. (Northwestern University)
• 93% of employees who volunteer are somewhat or very satisfied with their employer. (Deloitte Volunteer Impact Survey)
“More corporations will support their communities via employee volunteer programs instead of just writing checks during tough
economic times.” McPherson, 2012
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Create Community Engagement
1. Donation Drives2. Volunteerism3. Company Sponsorships4. Environmental/Energy Efficiency Initiatives
“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s
the only thing that ever has.” Margaret Mead
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Donation Drives
Dorenda’s Story
Mahatma Gandhi
“You must be the change you wish to see
in the world.”
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TAKE ACTION
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What is your action step?KEYS TO EMPLOYEE ENGAGEMENT• Effective Communication• Employee Recognition• Community Engagement
What is your strategy to improve engagement?
“Providing simple keys to unlock the power of your story.” Elizabeth King Consulting
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What is your action step?1. Complete survey. Leave it on the table. 2. Take your notes with you.3. Schedule a time to do your action step –
Put it on the calendar!4. Network – Tell someone about your
action step.
“By changing nothing, nothing changes.”Tony Robbins
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Thank you for coming!
1-918-853-6771www.ElizabethKingConsulting.c
om