cum sa masori si amplifici publicitatea din gura in gura
TRANSCRIPT
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NPS - cum masori daca sicat de bine se duce vorba
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> 35 ani> tata a 2 copii> o sotie> 4 companii infiintate> co-fondator rca-ieftin.ro
Valentin RaduCEO Marketizator
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Economia experienteiPlacere
Durere
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Ce ne amintim?
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1. Ce inseamna Net Promoter Score
2. Cum il poti imbunatati
3. Cum se poate masura on-line?
4. Case-studies
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1 Ce inseamna Net Promoter Score?
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Sursa: Nielsen Consumer research
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2 Cum putem masura NPS-ul online?
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i- este de dorit ca intrebarea sa se puna dupa
livrarea produsului/ serviciului
- online, se poate trimite si un email (rata de raspuns mai mica - tine si de rata de deschidere a emailului)
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3 Cum il putem imbunatati?
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Deliver the goods/ services
Acquire traffic
Measure the impact
Smile
Or not :)
Standard amplification methodology
> One size fits all
> nose-driven
> hard to perform with it
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Test different ad strategies
Do research about buyer persona
At least you tried :)
SmileGet pain data
Prepare a great buying experience
Measure the Net Promoter Score
Do web personalization
Advanced amplification methodology
Improve everything
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What to do next?
1. Masoara NPS-ul
2. Gestioneaza in timp real nemultumirile detractorilor
3. Recompenseaza promoterii
4. Ascute fierastraul
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Case study - fashion retailer
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Before
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After
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Case Study: www.rca-ieftin.ro
Dupa 3000 de torturi trimise celor mai fideli clienti, NPS-ul a crescut cu 17,5%
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Questions?
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Good luck!