MEDIA KIT

TABLE OF CONTENTS

Letter from the Editor Editorial Philosophy CURB Readers

Traditions Why CURB? Specs + Dimensions

Investing + IncentivesAdvertising Policies

Contact Us

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11

When the word “Wisconsin” comes

to mind, many picture beer, cows and Green

Bay Packer cheeseheads. But Wisconsin

culture is by no means limited to these.

:LVFRQVLQ� LV� ÀOOHG� ZLWK� SHRSOH� ZKR� PDNH��LQÁXHQFH� DQG� LQQRYDWH�� � ,W� LV� D� SODFH�ZKHUH�unique cultures and legacies come together

WR� FUHDWH� GLYHUVH� FRPPXQLWLHV�� 7KH� SHRSOH�of Wisconsin don’t just shape the state; the

state shapes its people by staying true to its

WUDGLWLRQV�ZKLOH�FRQWLQXLQJ�WR�PRYH�IRUZDUG��CURB Magazine 2013 is a chronicle of what

it means to be “Made by Wisconsin.”

,� LQYLWH� \RX� WR� MRLQ� &85%� ����� DV� ZH�H[SORUH� KRZ� WKH� LQFUHGLEO\� GLYHUVH� VWDWH� RI �:LVFRQVLQ�FRPELQHV�HYHU\WKLQJ�IURP�ZRUOG�class cuisine to rapidly changing industries

DQG�FRPSOH[�PXOWLFXOWXUDO�FRPPXQLWLHV��7KH�ÁRZ�RI �LQÁXHQFH�DQG�LQVSLUDWLRQ�EHWZHHQ�WKH�state and its people complements each other,

creating unique and multifaceted stories that

we are eager to share.

:H� SURYLGH� UHDGHUV� ZLWK� DQ� RSSRUWXQLW\� WR�GLVFRYHU� WKH�GLYHUVLW\�EHKLQG�ZKDW� LW�PHDQV�to be “Made by Wisconsin.” Our readers are

LQYROYHG�� DFWLYH� DQG� LQVSLULQJ� LQ� WKHLU� RZQ�ULJKW��7KH\�FDUH�DERXW�WKHLU�FRPPXQLWLHV�DQG�WKH�OHJDF\�WKH\�ZLOO�OHDYH�EHKLQG�

$V� GLJLWDO� WUHQGVHWWHUV�� ZH� SURYLGH� PDQ\�opportunities to share your brand. Our

readers are constantly connecting and

engaging with our publication through use of

DQ�LQWHUDFWLYH�ZHEVLWH��VRFLDO�PHGLD�DQG�L3DG�app. Our print magazine not only showcases

engaging stories, but incorporates stunning

SKRWRJUDSK\� DQG� EULOOLDQW� GHVLJQ� WR� JLYH�readers a permanent piece they can share for

years.

Last year, we reached 10,000 in print

circulation, acquired more than 20,000

web hits during the holiday season and 100

L3DG� DSS�GRZQORDGV��7KLV� \HDU��ZH�KRSH� WR�expand CURB’s reach in print, online, and

mobile media. Join us as we explore, share,

and celebrate what it means to be “Made by

Wisconsin.”

Sincerely,

Katelyn Youngblood

Editor, CURB Magazine

DEAR FUTURE BUSINESS PARTNER,

3

:LVFRQVLQ�LV�ÀOOHG�ZLWK�SHRSOH�ZKR�PDNH��LQÁXHQFH�DQG�LQQRYDWH���,W� LV� D�SODFH�ZKHUH�XQLTXH�FXOWXUHV�DQG� OHJDFLHV�FRPH� WRJHWKHU�WR�FUHDWH�GLYHUVH�FRPPXQLWLHV���7KH�SHRSOH�RI �:LVFRQVLQ�GRQ·W�just shape the state; the state shapes its people by staying true

WR� LWV� WUDGLWLRQV�ZKLOH�FRQWLQXLQJ� WR�PRYH� IRUZDUG��&85%� LV�D�chronicle of what it means to be “Made by Wisconsin."

&85%�PDJD]LQH�GRHV�QRW�VWRS�ZLWK�WKH�SULQW�HGLWLRQ��7KH�RQOLQH�YHUVLRQ� RI � &85%� LV� DQ� H[WHQVLRQ� RI � WKH�PDJD]LQH�� SURYLGLQJ�UHDGHUV� ZLWK� LQ�GHSWK� ORRNV� DW� WKHLU� IDYRULWH� VWRULHV�� H[FOXVLYH�YLGHR�FRQWHQW�DQG�DGGLWLRQDO� DUWLFOHV�DQG�FROXPQV��7KH�&85%�7ZLWWHU��)DFHERRN�SDJH�DQG�L3DG�DSS�FRPSOHPHQW�WKH�PDJD]LQH·V�ZHEVLWH�DQG�SULQW�HGLWLRQ��DFWLYHO\�HQJDJLQJ�DQG�FRQQHFWLQJ�ZLWK�

curious Wisconsinites.

PHILOSOPHY“MADE BY WISCONSIN”

4

READERS

WHO ARE THEY?Men and women between the ages of 23 and 54

&ROOHJH�HGXFDWHG�DQG�LQQRYDWLYH�LQGLYLGXDOV

Wisconsin residents in areas both urban and rural across the state

Catalysts and community leaders who will promote your brand

7DVWHPDNHUV with discretionary income to be your next customer

Proud�DQG�LQYHVWHG�LQ�:LVFRQVLQ�DQG�LWV�WUDGLWLRQV�

&85%�VKDUHV�D�WLPH�WHVWHG�ERQG�ZLWK�LWV�UHDGHUV��ZKR�GULYH�LWV�

DZDUG�ZLQQLQJ print and digital content and without whom there

would be no magazine.

5

C U R BR E A C H E S

30,000P E O P L ESTATEWIDE

,Q�WKLV�HGLWLRQ�RI �CURB��ZH�H[SORUH�KRZ�WKH�VWDWH�RI �:LVFRQVLQ�LQÁXHQFHV�LWV�SHRSOH��FXOWXUH��DQG�FRPPXQLWLHV��&85%�GLYHV�LQWR�WKH�GLYHUVH�FRPPXQLWLHV�DQG�FXOWXUHV�WKDW�FKDUDFWHUL]H�the state of Wisconsin and how the ideas that are born here often take on a life of their

RZQ� LQ�RUGHU� WR� JLYH�:LVFRQVLQ� LWV�XQLTXH�ÁDYRU��&85%� IRFXVHV�RQ� WKH� LQWHUGHSHQGHQW�relationship between Wisconsin’s tradition and the personality of the state itself.

WHAT TRADITIONS WILL CURB EXPLORE?

TRADITIONS

PeopleHistoriesTraditions Inventions

BusinessesNeighborhoods

Families

Cuisine Music

ArtSportsTravel

6

LEGACYCULTURE COMMUNITY

CURB readers are movers and shakers who take pride in the strong history and traditions of Wisconsin. They are innovative, college-educated men and women. These Wisconsinites are passionate catalysts who have the discretionary income to be your next customer and promote your brand.

Reach your target audience without breaking your budget. Research illustrates magazines’ success as a medium for advertising

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� 0RWLYDWH�FRQVXPHUV�WR�DFW��0RUH�WKDQ�KDOI �RI �PDJD]LQH�UHDGHUV��DFW�RQ�� ads they see in publications

� *DLQ�XQSUHFHGHQWHG�DXGLHQFH�DWWHQWLRQ��0DJD]LQH�UHDGHUV�DUH�WKH�OHDVW��� OLNHO\�RI �DOO�PHGLD�FRQVXPHUV�WR�HQJDJH�LQ�RWKHU�DFWLYLWLHV�ZKLOH�UHDGLQJ

Be featured in an award-winning magazine: Past issues of CURB have won national awards

CURB 2012 was honored by the Society of Professional Journalists

(SPJ) as the best student magazine in the nation. According to SPJ,

judges chose “outstanding work worthy of national honor” from more

than 4,600 entries, including magazines

Hits on curbonline.com during the holiday season20,000

Print circulation

Daily hits on curbonline.com50

Cost per thousand readers for a full-page advertisement is only $39

CPM$39

Average time spent on curbonline.com1 H

OUR

OUR READERS

710,000

DEADLINES

SPECIFICATIONS & DIMENSIONSPRINT OPTIONS

F U L LP A G E

H A L FP A G E

Trim: 8.5’’ x10.875’’

Bleed: 0.125’’ beyond the trim

on all sides

$390.00

Trim: 5.4375’’ x8.5’’,

Bleed: 0.125’’ beyond the trim on three sides

$290.00

T H I R DP A G E

S I X T HP A G E

Trim: 3.6’’ x 8.5’’

$200.00

Trim: 2.5’’ x 5’’

$160.00

Horizontal or vertical

Horizontal or vertical

Horizontal or vertical

COVER PAGEInside Front Cover Inside Back CoverBack Cover

$650.00 $550.00 $500.00

ONLINE OPTIONS

468 pixels x 60 pixels

300 pixels x 250 pixels

125 x125

$55.00

$55.00

$75.00

Headline Banner Ad

Sidebar Banner Ad

OCTOBER

Early bird special (10% off)

Final advertising creative deadline

In-house admaterial due

Complete ad payment due

Last day toreserve ad space

OCTOBEROCTOBER NOVEMBEROCTOBERTHURSDAY TUESDAYTHURSDAY THURSDAYTHURSDAY

2924 14

All deadlines at 5:00 p.m.

24102013

2013

2013

2013

2013

8

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Sponsoring Curb will help ensure that our staff of aspiring journalists, digital producers,

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We are happy to work with with your schedule and create personalized sponsorship packages with your business. Curb offers three levels of sponsorship:

THIS EDITION OF

Curb is supremely grateful for all monetary donations, as well as donations of

SURGXFWV�RU�JLIW�FDUGV��WKDW�ZLOO�VHUYH�DV�UDIÁH�SUL]HV�DW�RXU�DQQXDO�ODXQFK�SDUW\�RQ�December 11th, 2013.

6SRQVRULQJ�&XUE�VKRZV�WKDW�\RXU�EXVLQHVV�LV�LQYHVWHG�LQ�:LVFRQVLQ·V�ULFK�DQG�GL�YHUVH�FRPPXQLW\�E\�IXQGLQJ�DQG�LQYHVWLQJ�LQ�WKLV�XQLTXH�HGXFDWLRQDO�RSSRUWXQLW\�IRU�EULJKW�DQG�PRWLYDWHG�VWXGHQWV�ZKR�VWULYH�WR�VKDUH�WKHLU�KDUG�ZRUN�ZLWK�RWKHUV�No donation goes unappreciated.

$OO�&XUE�VSRQVRUV�ZLOO�UHFHLYH�UHFRJQLWLRQ�DW�RXU�DQQXDO�ODXQFK�SDUW\�DQG�ZLOO�KDYH�a logo and link placed on our magazine’s website, curbonline.com.

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Thank you for your consideration.

BRONZE$1-$99A text mention on our website on our ‘Sponsorship’ page

$100-$299

SILVER

Your logo placed on our website at the top of our ‘Sponsorship’ page

$300-$499

GOLD

Your logo placed on our website at the top of our ‘Sponsorship’ page and in print edition

$500+PLATINUMYour logo placed on our website at the top of our ‘Spon-sorship’ page, and in print edition, and a co-host credit at our launch party

LEVELS OF SPONSORSHIP

10%FREE

discount will be given to all returningadvertisers*discount will be applied for all advertisers who sign an advertising contract before Thursday, October 10, 2013*

Ad designed by Curb’s talented creative team. Advertisers must sign a contract and submit all pieces by October 29, 2013

off a web banner ad when youplace a QR code in your print ad*

5HWXUQLQJ�DGYHUWLVHUV�ZKR�VLJQ�D�FRQWUDFW�EHIRUH�7KXUVGD\��2FWREHU�10, 2013 cannot accumulate both 10% discounts.

INCENTIVES

9

GENERAL POLICIES

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be made and charged under CURB’s established policies, terms and

SURYLVLRQV�

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CURB accepts responsibility for publishing each ad correctly as

GHWHUPLQHG�E\�WKH�RULJLQDO�FRS\�SURYLGHG�WKH�DG�LV�VXEPLWWHG�RQ�RU�before the set deadline. CURB will not accept liability for changes in

FRS\�DIWHU�WKH�DGYHUWLVHPHQW�KDV�EHHQ�SURRIHG�DQG�DSSURYHG�E\�WKH�DGYHUWLVHU�

CURB will not be held responsible for any typographical errors ex�FHSW�WR�FDQFHO�FKDUJHV�IRU�VXFK�D�SRUWLRQ�RI �WKH�DGYHUWLVHPHQW�WKDW�PD\�KDYH�EHHQ�UHQGHUHG�YDOXHOHVV�E\�VXFK�HUURU��6SHFLDO�DGYHUWLVLQJ�sections may not be set in the exact body type and must carry the

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FORMAT

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RESOLUTION

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FILES

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$�ODWH�FKDUJH�RI �����SHU�GD\�ZLOO�DFFUXH�IRU�DGV�RU�PDWHULDOV�UHFHLYHG�DIWHU�DGYHUWLVLQJ�SURGXFWLRQ�GHDGOLQH�RI �0RQGD\��1RYHPEHU����������*XDUDQWHHG�SODFHPHQWV�ZLOO�LQFXU�D�����DGGLWLRQDO�FKDUJH��H[FHSW�EDFN�FRYHU��LQVLGH�IURQW�FRYHU�DQG�EDFN�FRYHU�

ADVERTISING POLICIES

10

AD MATERIALS

SPECIAL CHARGES

CURB MAGAZINE5115 Vilas Communication Hall

821 University AvenueMadison, WI 53706

curbonline@gmail.comFax: 608.262.1361

CONTACT US

Marketing Director

KATIE HERMSENcurbonline@gmail.com

920-284-6559

Public Relations Manager

ANN MARIE STEIBcurb.business@gmail.com

262-844-6294

Marketing RepresentativeKIM L’HERAULT

curb.advertising@gmail.com608-588-4639

Marketing Representative ALY PAVELA

curb.advertising@gmail.com650-619-0491