work hard, play hard

Media Kit2009-2010

CURB

Future Business Partner,

Curb magazine offers men in Wisconsin fresh ideas and stories that encompass their work hard, play hard lifestyle. Our content highlights what makes Wisconsin men a cut above the rest. We focus on their strong work ethic from ‘9 to 5’, their ability to have a good time ‘after hours’, the latest technologies to keep them up to date and tips and teasers on sex and relationships.

Our readers are the hard-working and fun-loving men across the state. Whether it’s football, hunting, women or science, our wide range of content gives all men something that suits their interests. Curb readers are some of the most active men in their communities, providing you with an opportunity to promote your brand to a group of involved and engaged men.

Connecting with Curb is an affordable way to target an untouched audience in Wisconsin. The men in Wisconsin have an unrivaled work ethic, providing them with dollars to spend, and a reputation for playing hard, leaving them energy to consume.

Join us in helping Wisconsin men work hard and play hard.

Becky VeveaCurb Editor

letter from the editor

CURB

“Work hard. Play hard. The philosophy Wisconsin men live by. Whether it’s developing the latest technologies or tailgating at a football game, Wisconsin men have a unique ability to balance an unparalleled work ethic and a passion for living life to the fullest. Curb magazine not only highlights what men in Wisconsin do from 9 to 5, but also captures their interests in culture, technology, sex and recreation.”

editorial philosophy

editorial content

9 to 5

tech

after hours

sex + Health

• Stay at home dads: Tackling the full-time job of raising kids• Shapingyoungmindsintheclassroomandonthefield• Yes, in fact, you can come to work in your pajamas and sit in

a tree house! How Epic Systems works hard and plays hard.

• The Great Dark Beyond: The ins and outs of World of Warcraft• Hardin Design: How one young entrepreneur found his

niche in the tech market• Today’s newest gadgets

• Texas Hold ‘Em• The 26.2 mile addiction• Quintessential Wisconsin Cocktails

• Howmencanfightcancer• Affordable dates in Wisconsin• Ask a Woman: Questions men want answered

CURB

curb opportunityReader ProfileCurb’s content and design – both print and digital – target the Wisconsin Manwhoisalwayspushingthelimitswhetherheisintheofficeoroutwiththe guys. Curb readers are:

• Between the ages of 22 and 45• Male• Both partnered and single• Employedinawidearrayoffields• Located in urban, suburban and rural areas throughout Wisconsin

Magazine ProfileCurb is a men’s magazine that offers Wisconsin men original content geared to complement their “work hard, play hard” attitude. Now, in its eighth year of publication, Curb Magazine is a unique voice among Wisconsin media, led by the future generation of communication professionals. The Curb philosophy extends beyond campus boundaries to serve audiences around Wisconsin.

Curb launches its annual edition each December. A team of 20 undergraduate and graduate students in the University of Wisconsin-Madison School of Journalism write, edit, design and market Curb Magazine. Although the staff changes annually, the caliber and dedication remains consistent.

Why advertise with Curb? Advertising in Curb is an exceptional opportunity for your business to reach a large audience at a low cost. In an increasingly tight economy, businesses struggle to maintain traditional advertising commitments. Curb’s print and online advertising is an affordable investment with a large impact on an untouched audience. Furthermore, Curb provides your business with the unique ability to support the next generation of leaders and a world-class university.

5,000 copies distributed statewide Homes: 4,500 copies

• Curb magazine will circulate to the homes of segmented male readers throughout the state of Wisconsin.

Public Places: 250 copies

• Curb magazine will be available in businesses, restaurants and locations that selectively target your demographic.

Promotional: 250 copies

• Copies will also be featured and distributed at Curb Magazine’s winter launch party, a celebration that will bring together influentialWisconsinmenandcommunityleaders.

Online: Unlimited Possibility

• The new curbonline.com will greet your demographic with innovative and interactive content that appeal to the Wisconsin man. Readers can access editorial pieces found in Curb Magazine as well as additional web-exclusive content and multimedia. Curb Online will go live in November 2009, giving readers a taste of the new Curb.

circulationyour message, your audience

AdvertisingIn-house ad materials due

Ad space determined

Pre-produced ads due

Complete ad payment due

October 30, 2009

November 2, 2009

November 6, 2009

November 23, 2009

item deadline

ad specs + dimensions

Back cover

Inside front cover

Inside back cover

Full page

1/2 page

1/3 page

1/6 page

Web advertisement

$630.00

$525.00

$475.00

$370.00

$265.00

$200.00

$160.00

$45.00

placement investment

Web ad w/purchase of any print ad - FREE

Ad size:

FULL PAGE

Live area: 7.25 x 9.875

Trim size: 8.125 x 10.75

Bleed: Extend 1/8” on all four sides

1/3 V 2.25 x 9.87

1/6 H 4.75 x 2.25

1/6 V 2.25 x 4.75

1/3 H 7.25 x 3.17

1/2 H 7.25 x 4.75

1/2 V 3.625 x 9.87

Ad Materials:

Formats: Pleasesubmitfilesfor print ads in TIFF, EPS or InDesign formats. Files for the Web can be submitted in GIF, JPEG or SWF formats.

Resolution:Printfilesmustbe at least 300 ppi (pixels per inch).Webfilesmushbeatleast 72 ppi.

Files: All ads may be submitted on a CD-ROM, Zip Disk, or submitted via e-mail at CurbDesign@gmail.com. Please do not send word processing documents. Please address any questions regardingspecificationstothe

Art Director and e-mail them to CurbDesign@gmail.com

Ad Packages

Curb Innovation Package: Businesses who purchase a print ad will receive a free Web ad.

Returning Advertiser Discount: Businesses that advertised in Curb 2008 and purchase ads for Curb 2009 will receive a 10% discount.

Ad Design: Let Curb design your print or online ad FREE of charge. Advertiser must sign contract and submit all pieces by October 30, 2009.

why curb?

Why Curb?Our numbers:

Print: In 2009, Curb will circulate to 5,000 male alumni from UW-Madison.

Web: In 2005, Curb had over 20,000 hits with an average of 51 hits per day. Online visitors spent one hour visiting the site.

CPM: Curb’s cost per thousand readers for a full-page advertisement is $74.

Our readers:

Curb’s readers are a large base of college-educated men with loyalties to Wisconsin and a work ethic that is only rivaled by their reputation of playing hard. They tend to belong to a higher income bracket, meaning that they have the discretionary income to be your potential customers.

Our team:

Curb is created by UW-Madison graduate and undergraduate journalism students who are dedicated to maintaining editorial and design that aligns with the mission statement of the magazine, as well as connecting your brand to our readers.

Previous Curb advertisers include AnchorBank, Econoprint, Granite City Food & Brewery, Jimmy John’s, Organic Valley, Sonic Foundry, Sundance Theater, the UW Book Store,UW’sOfficeofCorporate Relations, Verve, Wagner, Wasabi, WEAC, the Wisconsin Alumni Association, Wisconsin Lakes Partnership and the Wisconsin Restaurants Assocation.

our partners

Why magazines?Magazines strengthen brand awareness.

Analysesfindmagazinestobethemostconsistent medium in increasing brand awareness and overall brand performance. Theyarealsoaleadinginfluenceonword-of-mouth.

Magazines increase purchase intent.

Magazines outrank both TV and online in terms of driving purchase intent. More than half of all readers act on magazine ads. Multiple studies have found that increasing money spent on magazines in the media mix improves marketing and advertising ROI.

Magazines ads garner greater attention.

Study after study show that magazines have the lowest rate of multi-tasking of all mediums. In the age of interruption, magazines still engage their consumers. When Starcom asked readers to pull ten pages from a magazine that demonstrated its essence, three of the pages pulled were ads.

Magazine advertising is relevant and targeted.

Advertiserscantargettheirspecificaudiences,while consumers consider magazine advertising as the most relevant advertising of any media.

*The Magazine Handbook, 2008-2009

CURB

advertising policiesGeneral Policies

All advertising is subject to Curb’s Advertising Policies and Terms as well as to all provisions and regulations set forth in this section. Failure to make the order correspond in price and otherwise with current rates is regarded only as a clerical error, and publication will be made and charged under Curb’s established policies, terms and provisions.

All advertisers will receive a proof of their ad along with a copy of their contract once a confirmation—oralorwritten—isbinding.

Curb accepts responsibility for publishing each ad correctly as determined by the original copy provided the ad is submitted on or before the set deadline. Curb will not accept liability for changes in copy after the advertisement has been proofed and approved by the advertiser.

Curb will not be held responsible for any typographical errors except to cancel charges for such a portion of the advertisement that may have been rendered valueless by such error.

Special advertising sections may not be set in the exact body type and must carry the word “advertisement” somewhere on the page.

All original advertising design and graphics remain the property of Curb unless otherwise purchased or traded for other value.

Curb reserves the right to refuse any advertisement and to modify or reject an advertisement in the case of libel or poor taste.

Discounts

A 10% discount will be applied for all returning advertisers.

Complimentary Web advertisement offered with the purchase of any print advertisement.

Ad trades and discounts are subject to the discretion of the Marketing Director.

Special Charges

All advertising canceled after the November 6, 2009, deadline will be billed at 100% of the space cost.

All payments are due November 20, 2009. Interest will accrue at a rate of 2% per week for all accounts past due.

A late charge of $10 per day will accrue for ads or materials received after production deadline for both Curb-produced and advertiser-produced ads. Guaranteed placements will incur a 10% additional charge, except back cover, inside front cover and inside back cover.

CURB

CURB

CURBCURBCURB

C u r b M a g a z i n e5115 Vilas Communications Hall821 University AvenueMadison, WI 53706Phone: (608) 263-3392Fax: (608) 262-1361

Marketing Director EditorJenny Corbett Becky VeveaE-mail: Curb.Business@gmail.com E-mail: rvevea@wisc.eduPhone: (914) 262-2313 Phone: (715) 207-8166

Public Relations Manager Managing EditorLaura DeWitt Lavilla CapenerE-mail: Curb.Business@gmail.com E-mail: capener@wisc.eduPhone: (414) 507-7222 Phone: (920) 428-6006

Marketing Representative Art DirectorStephen Delaney Katie GreenwayE-mail: Curb.Advertising@gmail.com E-mail: greenway@wisc.eduPhone: (630) 779-5119 Phone: (715) 556-5109

Marketing Representative Online EditorJennifer Hunholz Marly SchumanE-mail: Curb.Advertising@gmail.com E-mail: maschuman@wisc.eduPhone: (262) 853-1578 Phone: (847) 291-1584

CONTACTS